Blog



March 26, 2020
Gift Cards for Good

Introducing Gift Cards for GoodOne of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in.

March 20, 2020
We're In This Together

We're All in This TogetherGeneral stores have always been there for their communities. Now, we need everyone to be there for all.

January 29, 2020
Be a Sweetheart at Mast Store February 8 & 9

Be a Sweetheart February 8 & 9This year’s Be a Sweetheart campaign runs February 8th and 9th. For 17 years, sweethearts have doubled their gift giving by embracing the greater community in their expression of love. For each pound of candy purchased on these two days, Mast Store will donate $1 to a food security partner.

January 22, 2020
9 Valentine's Day Gifts They'll Love

Happy Valentine's DayWarning, warning … Valentine’s Day is quickly approaching. Now’s the time to make your gift selections to surprise your Valentine. We’ve scoured our stores to come up with nine gifts – some traditional and some you may never have considered for Valentine’s Day. We think they’ll connect with what’s important to your loved one and, by extension, to you, too. Let’s get started.

December 26, 2019
Therefore Be It Resolved, the New Year is Here

Happy New Year!Have you ever wondered where the practice of making New Year’s Resolutions started? According to History.com, it’s a practice that’s at least 4,000 years old. The Babylonians made promises to the gods to pay their debts and to return items they had borrowed to curry favor. The Romans changed the calendar to start the New Year in January, named for the god Janus, who had two faces – one looking into the past and the other focused on the future. 

December 4, 2019
2019's Top 13 Gift Ideas

GiftsThe holidays – it’s a time when lots of questions are asked. How do reindeer fly? How does Santa visit everybody’s house all on one night? And what would be a good thing to get John, Susan, and Beth? While the answers to the first two questions will require a lot of research and debate, Mast Store has the answers to the last question. Here are our top 13 gift ideas for 2019.

November 4, 2019
Check Your Closets and Share the Warmth

Share the Warmth this NovemberThere is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities

October 18, 2019
Food for Kids is Food for Thought (and Action)

Food for KidsThe U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

September 18, 2019
Fall Festivities to Fill Your Calendar

FestivalsAs the tilt of the earth moves us a little farther from the sun, the calendar fills with outdoor festivities to celebrate the fall turning of the leaves, the end of harvest season, and the culinary arts. We’ve searched our communities for festive and fun suggestions to add to your fall itineraries.

September 11, 2019
We Can Do This

Mounds of RecyclingMast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping.


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