Blog



July 25, 2018
What's It Like at a Photo Shoot?

Ads Then and NowMast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.

April 18, 2018
Mast Store Celebrates Earth Day Every Day

Plastic recyclingWhen the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth.

April 11, 2018
What's In Style for Spring 2018

Levi'sWe believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.

February 28, 2018
Not Goodbye, but So Long to Waynesville's General Manager

Waynesville StaffIn a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise.

November 24, 2017
November 25 is Small Business Saturday

ANightBeforeChristmasSince 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery.

 

Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store.

October 25, 2017
Merrell Food for Kids is October 25 - November 7

KidIf you could do one thing that would help a child do better in school, have a better outlook on life, and be better able to fight disease, would you do it? Having enough to eat helps with all three of those situations and more. That’s why Mast Store, Merrell Footwear, and food security agencies in Mast Store's home communities are partnering again from October 25-November 7 to provide Food for Kids.

October 4, 2017
Made in NC

OurStateMadeinNC5.jpgWhen Our State magazine started looking for a partner for its 2017 Made in NC contest, Mast General Store seemed like a natural fit. “They believe in many of the same things we do,” said Lisa Cooper, president of Mast General Store.

July 12, 2017
An Interview with a Tree

BigOakTreeinFog.jpgCapturing the oral history of our parents and grandparents can be an interesting adventure. Posing questions at the supper table during family holiday gatherings reveals life's highs and lows, which are often related with humor once the elation and the sting have had a chance to fade. It’s how we learn more about who we are and where we came from as people. But have you ever thought about interviewing a tree?

May 22, 2017
Answer the S.O.S Call – Sharing Our Shoes

sharing-our-shoes-2016.jpgMast General Store is sending out an S.O.S. in the form of a shoe drive, Sharing Our Shoes.  During the month of May, Mast encourages the community to search their closets for shoes they no longer need and to drop them off at the store nearest you.   The collection drive runs through May 31st, but many locations accept donations all year.

November 9, 2016
Columbia Helps Us Share the Warmth

share-the-warmth-2016.jpgAs we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever weather the coming season has to offer. Unfortunately, there are some in our communities who aren’t as prepared. The Mast General Store is partnering with Columbia Sportswear for this year's annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th.

November 8, 2016
Merrell Footwear Supports Food for Kids 2016 in Knoxville

FFK-2016-BANNER.jpgThis is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.

November 2, 2016
Merrell Footwear Supports Food for Kids 2016 in Winston-Salem

FFK-2016-BANNER.jpgIf you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

October 24, 2016
Merrell Footwear Supports Food for Kids 2016 in Western NC

FFK-2016-BANNER.jpgIf you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

October 24, 2016
Merrell Footwear Supports Food for Kids 2016 in Greenville

FFK-2016-BANNER.jpgIf you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

October 17, 2016
Merrell Footwear Supports Food for Kids 2016

FFK-2016-BANNER.jpgIf you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

September 6, 2016
Join Us For Friends' Day with the Palmetto Conservation Foundation

friends-day-palmetto-3.jpgThe Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

March 22, 2016
Mast Store Waynesville's Fascinating Location History Revealed - Part Two

toggery-wvl.jpgLast week, we dug into the early years of Waynesville’s Mast Store location and the incredible life of the doctor whose home once stood there. To read about Dr. Rogers, his life and home, click HERE. This week, we’re exploring 63 North Main Street as it becomes a place of commerce.

March 17, 2016
Mast Store Waynesville's Fascinating Location History Revealed - Part One

dr-rogers-house-wvl-oxen-2.jpgMast General Store owners, John and Faye Cooper, have been committed to selecting older, often historical buildings, for our store locations from the very beginning. The Original Store in Valle Crucis first opened its doors for business in 1883. The store served as the hub of commerce in the heart of the Valle for decades, but was temporarily closed for several years in the late 1970s. Thankfully, the Cooper’s unique vision led them to reopen the store in 1980, nearly 100 years after Mast General Store was originally built. Since that time, our company’s leadership continues to select older buildings for new store locations. Just like the Original Store, each Mast Store building has its own incredible history. Today, we uncover a Mast Store mystery that’s eluded us for 25 years… the exciting history of the Mast Store in Waynesville, North Carolina.

January 27, 2016
Past and Present are Closely Linked at the Mast Store in Greenville

ma1Leafing through a stack of old black-and-white photographs of the building that now houses Mast Store Greenville, it’s fun to imagine what it felt like to shop at 111 North Main Street during the mid-20th century. A member of our Mast Store family fills in the blanks with her vivid memories of a beautiful and bustling store full of people and goods making the history of this lovely brick-walled building come to life. How does she know the nuances of this special place? Mary Alice Shand, a youthful 80-years-old, began her career in this very same building in 1951 at the tender age of 16.

May 14, 2015
Grand-Opening Celebration at Mast General Store in Winston Salem May 15 - 17

5.jpgJoin us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello!

March 4, 2015
Remembering the Valle with Blanche Hodges Kohnle - Part Two

0315-alaina-drawdy-cox-valle-crucis.jpgReflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo.

February 24, 2015
Remembering the Valle with Blanche Hodges Kohnle - Part One

blanche-kohnle.jpgLast year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store.

January 20, 2015
Sock Monkeyin' Around

sock-monkey.jpgLaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions.

January 12, 2015
The Holidays Revisited

0115-mast-holiday-4.jpgFor my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations.

August 22, 2014
Neighbors Helping Neighbors

whupabug.jpgWaynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug.

July 25, 2014
Made in North Carolina - From Dirt to Shirt

mast-private-label-4.jpgBrowsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt.

July 11, 2014
An All-American Partnership

nester-2.jpgMt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.

June 9, 2014
Savoring the Journey with Frank and Peggy

Jaskolka-Great-Smoky-Mtn.jpgWe all want to invest our lives in the things we love. For Frank and Peggy, their great love in life, in addition to each other, is exploring the outdoors together.

May 22, 2014
What Mast Means to You

gentsThis past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. 

May 10, 2014
Mast Founders Featured in "Capital At Play" Magazine

capital-5.jpgWhen a 31-year-old John Cooper first laid eyes on the Mast General Store back in 1976, he had a vision for his family’s future that involved going back into the past. “I fell in love with the store as soon as I stepped inside,” says Cooper, who had traveled from his home in Florida with a friend to scout out potential real estate. “They literally had to carry me out.”