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April 20, 2022
Thinking Outside the Bin - Part 2

Think Outside the Bin - Part 2The good news is that our recycling trend has improved in the United States over the past several decades. According to the Environmental Protection Agency, Americans recycled less than 10 percent of their household waste in 1980. In its most recent data from 2018, the EPA found that we now recycle slightly more than 32% of it.

January 21, 2022
A Hot Spot to Gather

The pot-bellied stove in the Front Room at the Original StoreWe’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove?

January 5, 2022
A Little Sweet History

The Candy Barrel at the Mast Store Annex in Valle CrucisTwenty-five years ago, on January 9, 1997, the Candy Barrel officially became a part of the Mast General Store. This is the backstory of how it happened. 

February 1, 2021
5 Reasons to Give Chocolate on Valentine's Day

Mmmm, chocolate barsWhich came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate!

April 30, 2020
We Arrived on April 30, 1980

April 30, 1980On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a UHaul and a pickup truck, they were about to begin their lives' work in an old general store. In this short video blog, you'll hear what their first impressions in Faye's own words.  

April 14, 2020
Grab a Bite at the Store

Alfred Adams LunchBack 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.

April 9, 2020
Mast Store Memories: A Look Back at 1980

Store for SaleWhat were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. 

October 18, 2019
Food for Kids is Food for Thought (and Action)

Food for KidsThe U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

August 21, 2019
Mission: Make A Lot of Saw Dust

Main ShelvesStepping out on the front landing of Mast Store’s worldwide headquarters, you’ll hear what sounds like millions of bees droning away in their hives. On occasion, there’s a decidedly metal sound amongst the whirring, and then it might be followed by a loud crack or two. That’s the sound of a new “old” location coming together. This week we’re taking a look behind the scenes at preparations for opening our store in Roanoke.

January 23, 2019
Leaving After 32 Years, But With Us Forever

Ronnie in the shop today.Looking back at 1986, it was a year filled with notable events including the return of Halley’s Comet on its second 20th-century tour through the solar system, the national debut of the Oprah Winfrey Show, and the explosion of the Space Shuttle Challenger just 73 seconds after liftoff. On a much more local level, an employee came to the Mast Store whose work can be seen in EVERY store today and whose influence will be around for a long time to come. Years of sanding, staining, designing, and building are drawing to a close for Ronnie with retirement on the horizon, but as we look around, we’ll see him every day!


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