Blog



October 18, 2019
Food for Kids is Food for Thought (and Action)

Food for KidsThe U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

August 21, 2019
Mission: Make A Lot of Saw Dust

Main ShelvesStepping out on the front landing of Mast Store’s worldwide headquarters, you’ll hear what sounds like millions of bees droning away in their hives. On occasion, there’s a decidedly metal sound amongst the whirring, and then it might be followed by a loud crack or two. That’s the sound of a new “old” location coming together. This week we’re taking a look behind the scenes at preparations for opening our store in Roanoke.

January 23, 2019
Leaving After 32 Years, But With Us Forever

Ronnie in the shop today.Looking back at 1986, it was a year filled with notable events including the return of Halley’s Comet on its second 20th-century tour through the solar system, the national debut of the Oprah Winfrey Show, and the explosion of the Space Shuttle Challenger just 73 seconds after liftoff. On a much more local level, an employee came to the Mast Store whose work can be seen in EVERY store today and whose influence will be around for a long time to come. Years of sanding, staining, designing, and building are drawing to a close for Ronnie with retirement on the horizon, but as we look around, we’ll see him every day!

July 25, 2018
What's It Like at a Photo Shoot?

Ads Then and NowMast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.

April 18, 2018
Mast Store Celebrates Earth Day Every Day

Plastic recyclingWhen the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth.

April 11, 2018
What's In Style for Spring 2018

Levi'sWe believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.

February 28, 2018
Not Goodbye, but So Long to Waynesville's General Manager

Waynesville StaffIn a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise.

November 24, 2017
November 25 is Small Business Saturday

ANightBeforeChristmasSince 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery.

 

Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store.

October 25, 2017
Merrell Food for Kids is October 25 - November 7

KidIf you could do one thing that would help a child do better in school, have a better outlook on life, and be better able to fight disease, would you do it? Having enough to eat helps with all three of those situations and more. That’s why Mast Store, Merrell Footwear, and food security agencies in Mast Store's home communities are partnering again from October 25-November 7 to provide Food for Kids.

October 4, 2017
Made in NC

OurStateMadeinNC5.jpgWhen Our State magazine started looking for a partner for its 2017 Made in NC contest, Mast General Store seemed like a natural fit. “They believe in many of the same things we do,” said Lisa Cooper, president of Mast General Store.