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February 22, 2017
Leave No Trace Principles Made Easy for Kids

2-LNT-2.jpgLast week we learned about the seven basic principles of Leave No Trace (LNT). Familiarize yourself with the LNT essentials by clicking visiting last week's blog entry. This week, we’re exploring easy ways to share these important guidelines with the children in your life. Let’s get started.

February 15, 2017
Leave No Trace Made Easy

1-LNT-6.jpgIf you’ve been to a Girl Scouts or Boy Scouts meeting, attended a wilderness summer camp, or participated in the Great American Backyard Campout, you may already be familiar with the principles of Leave No Trace (LNT). These valuable principles aren’t just useful in the woods, they can be applied in every environment. This week, we’re exploring Leave No Trace so our collective small steps can lead to big changes in the natural world (and in ourselves)!

February 1, 2017
Enjoying the Mountains in Winter

Winter is gradually making its grand appearance with sinking temperatures and driving snow. After the wintry mix is plowed and the wind abates, it’s time to head outside for some wintertime exploration. The detail, clarity, and focus across multiple mountain ranges are most spectacular in the deep of winter. Closer views are just as thrilling because the bare trees reveal details on the landscape that are easy to miss when blocked by rich foliage.

January 25, 2017
Winter Layering Tips - Part Two

2-layer-MAIN.jpgLast week, we explored the basics of layering to help you stay warm and dry in winter weather. This is the most important place to start because a warm core sends blood to the rest of your body and helps keep your extremities warmer, too. This week, we offer a few tried and true tips for pant layers in addition to ways to protect your neck, face, fingers, and feet.

January 18, 2017
Layering Tips for Wintry Adventures

layering-main.jpgWhen it comes to winter sports like snowshoeing, hiking, skiing, and sledding, layering up is the best way to comfortably enjoy your favorite cold weather activities. Used to maximize comfort, this simple concept is easy to apply when you understand how it works.

January 11, 2017
Ideas for Enjoying Snow Days

snow-days-main.jpgWith another unseasonably mild holiday season behind us, folks in the southeast were very excited to wake up to 6 to 10 inches of fresh fallen snow the first full weekend of the New Year. If your family is anything like mine, we were totally unprepared for the powdery goodness. (My husband chalks it up to wearing shorts from March straight through December in 2016.) Below, you’ll find a few ideas for how to make the most of your next snow day. Our fingers are crossed that we have quite a few more in store this winter…

January 4, 2017
24 hours in Knoxville, TN

We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you! We’re continuing our “24 Hours In…” series in 2017.

December 1, 2016
Choose & Cut Your Own Christmas Tree This Year

tree-1.jpgThinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated…

October 5, 2016
Stanley – Loved By Generations

stanley.jpgThough it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles.

September 28, 2016
Upcoming Fall Events in Area State & National Parks

AVL-FFP-1-Sep-27-a.jpgThe Indian Summer we’ve been experiencing in the southeast is slowly coming to an end. As we continue to celebrate this Centennial Year of the National Parks, we offer a few suggestions for fall events for the whole family in these beautiful places. Our State and National Parks offer much to enjoy and explore the first weekend in October.