Blog



January 17, 2018
Do Your Feet Hurt?

Do your feet hurt?Ask any builder. They will tell you how important it is to have a good foundation on which to build your house. That’s exactly what your feet are for the rest of your body, so it is important to make sure your foundation is as sturdy and healthy as it can be. Superfeet helps maintain healthy feet and may mitigate some maladies to make everyday life more enjoyable. Making your feet “super” is quite easy.

January 3, 2018
Layering 101

LayeringIt’s winter, and we’re all ready for some outdoor, sub-freezing, fun. By now, you’ve probably been told that “layering” is the key to staying warm during winter activities, but what exactly does that mean? The simple answer has always been to dress in layers of clothing that you can easily add or take off as temperatures change but, actually, there is more to consider if you want to be truly comfortable in a wide range of weather conditions.

October 11, 2017
24 Hours in Valle Crucis, NC

VCBlogLocal historian John Preston Arthur wrote, “There’s a dreamy spell that hangs over this little valley.” That spell is further magnified during the month of October. With eye-popping visuals – think brightly-colored leaves, cattle quietly grazing in pastures, orange pumpkins peering out from amongst their leafy vines – the curvy road that brings you from Boone or Banner Elk is like a portal that slows time to a more relaxing, almost lazy, pace. To take in all of the activities we’re recommending for this 24 hours, you won’t be able to tarry long.

September 13, 2017
Please Take Your Seats – The Show is About to Begin

PriceLakeLeaves3.jpg

Perhaps a better directive would be “please begin planning your itineraries and booking your reservations; the show is about to begin.” As the calendar continues its march to the fall equinox, the anticipation of the changing of the leaves builds.

Will this be a good fall color season? How will the recent hurricane affect the leaves? Just what happens to make the leaves change anyway? The answers to these questions will vary depending upon who you ask, where you live, and the types of trees in the general area. To get a better handle on an answer that is applicable for the Blue Ridge and Smoky Mountains, we contacted Dr. Howard Neufeld at Appalachian State University.

September 5, 2017
Friends' Day in Knoxville Benefits the Friends of the Smokies

FOTS-Cable-Mill-SamHobbs.jpgThe Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park.

September 4, 2017
Friends' Day Is September 9 and Supports the MST

cover.jpgSaturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail.

September 3, 2017
Friends of the Reedy River Receives Support on Friends' Day in Greenville

FORR-1.jpg The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success.  On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition.

August 15, 2017
Check Off Your Summer Bucket List

TheMoon.jpgIt’s hard to believe it’s already August, and everyone is talking about back-to-school plans. Even so, there’s still time to check off a few more items on your summer bucket list. Just in case you’ve already completed yours, we have a few suggestions for you to consider adding.

August 8, 2017
There's Going to Be an Eclipse - August 21, 2017

Eclipse2The most anticipated event of the century is happening on Monday, August 21. For the first time in almost a century, a total eclipse of the sun will sweep across the United States from the coast of Oregon to the coast of South Carolina. Astronomers and serial eclipsers are heading to the Path of Totality, a 70-mile wide band where the moon’s shadow will totally block the sun.

June 21, 2017
Burt's Bees - Life Lessons from the Bee Man

burts-bees-i.jpgIn the summer of 1984, Maine artist Roxanne Quimby, was trying to thumb a ride home. Eventually, a bright yellow Datsun pickup truck pulled over, and Roxanne instantly recognized Burt Shavitz, a local fellow whose beard was almost as well-known as his roadside honey stand. Burt and Roxanne hit it off. Before long, Roxanne was making candles in his 8-x-8 turkey coop with unused wax from Burt's beehives. They made $200 at their first craft fair; within a year, they'd make $20,000. It was a pretty fantastic beginning, but it was just the beginning all the same.