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sat10AM - 7PM
sun11AM - 6PM
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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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“Autumn seemed to arrive suddenly that year. The morning of the first September was crisp and golden as an apple,” J. K. Rowling once mused. Local fall foliage predictors are echoing the same sentiment. Due to drier than usual spring and summer seasons, we're anticipating this year’s color to be more spectacular than we've experienced in many years. Your friends at Mast General Store and the Fall Foliage Primer hope to help you get the most out of your leafing tour this year.
Starting on September 23rd, keep track as the color progresses across Western North Carolina and Upstate South Carolina with the Fall Foliage Primer at www.fallfoliageprimer.com. This helpful guide provides information about things to see and do this fall along with color updates from Waynesville, Asheville, Hendersonville, the High Country (Boone and Valle Crucis) in North Carolina, as well as Greenville, South Carolina. Mast Store “leafers” stationed in each of these communities offer weekly local reports and pictures beginning the last week of September through the first week of November. Recommendations and directions to favorite fall foliage treks are also provided as a part of the weekly reports.
As you plan your autumn adventure, we offer a few tips in conjunction with the Fall Foliage Primer:
• Make your hotel reservations early as weekends and some weekdays in October tend to book quickly. You may also find better rates and smaller crowds when booking Sunday through Thursday evening.
• Prepare your eyes for delight! Polarized sunglasses enhance fall colors and binoculars help bring distant views into focus.
• Charge up your batteries and bring along your camera. This season’s weather changes from fog to sun within moments, creating dramatic images you’ll cherish long after fall has faded. Check out our enhanced fall photography tips in the Fall Foliage Primer for even better ways to capture the endless beauty.
• Prepare to layer by bringing along plenty of warm clothing. Temperatures vary greatly as you drive from the city up into the mountains. If you’re in need of a bit more warmth, stop by Mast General Store to pick up necessities for your excursion, from coats and hats to gloves and hand warmers.
• If you’re not sure where to begin your journey, ask any Mast General Store associate for directions to the area’s most colorful routes. Associates can also recommend local fall festivals, places to eat, and the best farms for picking apples and the perfect pumpkin.
This season offers an enchanted backdrop to every outdoor excursion. Leaves of brilliant reds, cheerful oranges, and rich golds are a feast for the eyes and a delight for the senses. It’s been said that fall is when everything bursts with its last beauty, as if nature had been saving up all year for the grand finale. With the help of the Fall Foliage Primer, you will find it easier to enjoy nature’s grand show this year!