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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
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Adventure | Inspiration
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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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I honestly cannot say what would be my favorite National Park because they’re all wonderfully diverse treasures. I had the unique experience of living on the U.S. Virgin Island of St. John. Did you know that more than half of this stunning island is part of the Virgin Islands National Park?
The Rockefeller family donated a large portion of land to St. John and 60% of the island became part of the National Park Service in 1956. Its pristine clear waters, soft sandy beaches, and tropical breezes are a dream come true. And that’s just the beginning! St. John offers underwater trails, one of which leads to a fresh water swimming pool where petroglyphs are carved into the rocks. There are ruins of plantations, windmills, schools, and distilleries.
In addition to the fragrant bay leaf trees, blooming frangipanis, palms, and orchids, one of my favorite parts of St. John is located in the southeastern corner of the island. This area has a drier and more formidable landscape. From the crystal clear waters of the Salt Pond Bay to Ram’s Head Point, a rocky bluff looking over the Caribbean Sea, this part of the island has a stunning landscape.
We often anchored in Salt Pond Bay, snorkeling and enjoying sea turtles, sea fans, and searching for flamingo tongues. We hiked in the early mornings in order to avoid the afternoon heat. There’s a parking area within walking distance of the Bay for people without water access. Walking the short trail, you’ll come upon an idyllic soft, sandy, protected beach touched gently by wavelets.
The trailhead starts at the southeastern side of the beach and heads up through some brush, opening to an area with more rocks and many barrel cacti. We enjoyed eating the cactus’ tart fruit and photographing spectacular flowering century plants. When exploring the rocky nooks and crannies, be sure to watch your step. You can climb to the top and marvel at the sea’s powerful waves crashing into the rocky cliffs.
Heading back down, take some time to enjoy Blue Cobblestone Beach which is covered with smooth blue rocks. After the hike, it’s a treat to lie down and place the warm rocks on your back. It’s the perfect way to relax before returning to the Salt Pond.
I’m very fortunate to have visited some of our wonderful National Parks. Now, residing in North Carolina, I enjoy her many wonderful treasures as well. I’m grateful for the many conservation efforts of people like John Muir, Theodore Roosevelt, and John Rockefeller. These men, and many others like them, have helped countless people “keep nature close to our hearts and wash our spirits clean.” And in doing so, we grow to become better human beings.
- Jody, Mast Store Boone