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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
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Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
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March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.
This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.
Our food partners - The Hunger and Health Coalition in the High Country; MANNA FoodBank in Asheville, Waynesville, and Hendersonville; Second Harvest FoodBank Northwest NC in Winston-Salem; Loaves & Fishes in Greenville; Second Harvest of East Tennessee in Knoxville; and Harvest Hope in Columbia - are all working hard to provide backpacks filled with easy-to-fix foods for kids to take home over the weekend.
The agencies work with schools and teachers to discreetly determine which children need help. Each weekend during the school year, they are given weekend food that may also help feed sisters and brothers, and perhaps the rest of their families. Teachers report better participation, self-esteem, and behavior as a result of the Food for Kids program.
"Merrell's involvement has helped to provide thousands of weekend meals,” said Lisa Cooper, President of Mast General Store. “We are proud to have vendor partners that take an interest in helping us address food access needs in our communities. Merrell believes in the importance of giving a child a good foundation to grow, learn, and just be a kid.”
We are thankful for Merrell’s help in all of our communities. Here's one more amazing stat: Last year, through our Food for Kids partnership with Merrell, we were able to provide 4,024 weekend meal packs for children in our communities! In addition to donations made for shoes purchased, each location is also collecting change for our food partners during this time. On average, $1 can provide 3 nutritious meals.
Follow this link to view Mast Store's collection of Merrell Footwear.