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What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more
At Home | Inspiration
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If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park.
"We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come."- Lisa Cooper
Chartered in 1993, the Friends of the Smokies assists the National Park Service with its awesome responsibilities of preserving and protecting the Park. It also helps raise awareness and funds and provides volunteers for needed projects.
In 2008, the Friends established the Trails Forever endowment with the help of a matching gift from the Aslan Foundation in Knoxville. This endowment underwrites a full-time trail crew that rehabilitates and reconstructs some of the Park’s most impacted trails.
This spring, the Trails Forever crew began work on Phase 1 of the Rainbow Falls Trails rehabilitation project. The crew is making sustainable improvements that keep hikers safe and protect sensitive environmental resources. Past Trails Forever projects include Forney Ridge Trail, Chimney Tops Trail, and most recently Alum Cave Bluffs Trail. Trails Forever is among more than $1 million in projects Friends of the Smokies supports every year in Great Smoky Mountains National Park.
Keeping up with the wear and tear on the trails, providing funds for research to combat the hemlock woolly adelgid, and returning elk to the Park after a 150-year absence are just a few of the activities undertaken by the Friends each year.
“The Great Smoky Mountains National Park is a gem in Tennessee and North Carolina,” said Lisa Cooper, president of Mast General Store. “The scenery and its diversity of animals and plants are amazing. We are happy to work with the Friends of the Smokies to ensure that we are able to share this special place with generations to come.”
The Mast Store in Knoxville will host volunteers from the Friends of the Smokies on September 9. At the end of the day, a donation of 10% of the day’s sales will be made to the FOTS. To find out how you can become more involved, visit the FOTS website at www.FriendsoftheSmokies.org.
Photos courtesy of Sam Hobbs