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sun11AM - 6PM
mon10AM - 7PM
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fri10AM - 9PM
sat10AM - 9PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 7PM
sat10AM - 7PM
sun11AM - 6PM
mon10AM - 6PM
tue10AM - 6PM
wed10AM - 6PM
thu10AM - 6PM
fri10AM - 8PM
sat10AM - 8PM
sun11AM - 6PM
If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more
Local Flavor | Mast Family Favorites | Travel
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What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more
Adventure | Inspiration | Mast Family Favorites
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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
...read more
Adventure | Inspiration
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots.
Frye boots have seamlessly struck a balance between two worlds - fashion and function - for many decades. They've been worn by both Confederate and Union soldiers during the Civil War, by American troops during World War II, and by farmers, fashionistas, and college students alike.
From the Frye historical archives: "In the 1890s, Marlboro manufactured more shoes than any other city in the United States. During that time, Frye was one of the largest and more successful footwear companies in the entire country."
At the forefront of technological advancement of the time, the Frye factory was the first of the nearly 20 firms in Marlboro to convert from steam to electrical power. In fact, Frye was the first factory in town to run on electricity.
With its quality leather and precision stitching, this boot is a testimony to Frye’s impeccable craftsmanship. The Harness boot is their signature style and has become a modern icon. The boot features studs and a harness ring inspired by the cavalry soldiers of the Civil War. These signature boots have been worn by everyone from Bing Crosby to Jackie Kennedy and from Laurel & Hardy to Barbara Streisand.
Known for comfort and style, perhaps most Frye boot wearers most value their durability. We've met grandmothers who've worn their favorite pair of Frye's since their children were babies; farmers who labor in cattle pastures as well as traveling musicians who zig-zag across the country with their honky tonk bands both rave about the seemingly endless wearability of their favorite pair of Fryes.
What story will your Frye boots tell about you decades from now? Begin your journey with a single step by clicking HERE.
Check out this video about how Frye Boots are made: