Mast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life.

July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing.

You should always take time out for a little fun, no matter what your age. As a result of a conversation just recently, it occurred to us that the definition of fun can change over time. What’s fun for a 10-year-old today might be considered some sort of punishment for a 10-year-old a generation or two back. This blog grew out of that conversation and a question that was asked on your blog writer’s Facebook page. We’re turning back the clock to see what was fun 30, 40, 50, and more years ago. It’s the memories of summer and those days when time moved so slowly we wished some of it away.

So, when was the last time you spent the night under the stars? Can you remember roasting marshmallows and making s’mores? What about spinning ghost stories by the glow of the campfire? If it’s hard to remember, then we’d like for you to mark your calendars for the National Wildlife Federation’s Great American Campout. Since 2005, the fourth Saturday in June has been celebrated with tents in backyards and a public campsites. Won’t you take the pledge?

In casual conversation, when someone mentions they are going for a hike, our mind quickly envisions a narrow path winding through tall trees and rhododendron thickets. But, there can be different kinds of hikes – ones that take you through the city, around town, and even through time. Greenville, Asheville, and Waynesville are home to urban adventures that families and historians will enjoy.

Master Bladesmith Daniel Winkler and his longtime partner/wife Sheath Maker Karen Shook own and operate Winkler Knives. Daniel Winkler has been making knives and axes since he was in high school and has evolved into one the nation’s top knife makers. His handiwork is in use by police, firefighters and special operations units across the world. They have been featured in movies, such as LAST OF THE MOHICANS, on television, and written about in numerous publications. Your first impression may be, now that’s an expensive knife, but let’s take a look at why.

Few things in life hit their mark like the Columbia Performance Fishing Gear line. These things come about as close to perfect as you can get without actually catching the fish for you.

Mark Twain once said, “Buy land, they’re not making it anymore.” It stands to reason, that if they’re not making it anymore, then we should consider it rare and care for it as a collector’s item, making certain that it will be passed on to a new generation. In a nutshell, that’s what a land trust does, and why we should celebrate their efforts because we all benefit from them.

There’s nothing like enjoying a good book under a shade tree with a nice breeze blowing or on a warm sandy beach with the sound of waves crashing on the shoreline. Summer reading runs the gamut from bodice rippers and murder mysteries to non-fiction accounts of our times and classics from long ago. We asked our employees to share some of their recommendations to add to your summer reading list.

Spring cleaning is taking place in all Mast Store communities. Windows are being scrubbed; the carpet is getting cleaned; and the closets, well, if you haven’t worn it in a while, it’s probably time to say goodbye to it. Take a good look at your shoes. If they have some miles left in them, we can make it easy for you to put some smiles on some local faces.

Mother’s Day is a little over a week away, so we know the stress of coming up with something special for your Mom is weighing on you. She is a hard one to find a gift for that’s just right. So, take a few cues from her – what does she like to do, where does she spend a lot of time, is there a gift you can give her to make something easier? Those are just a few of the questions you can ask to come up with the perfect gift, which Mom always taught you should be “thoughtful, useful, or heartfelt.” We think it’s best when they are all three. Here are a few ideas.

We are eagerly waiting for sun and fun! While the April showers mode continues, we’re actively putting together supplies for a summer filled with outings, laughter, and fun. Here’s a list of items with safety and protection at the forefront, so you can focus more on the fun part.

When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth.

We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.

Poet Alice Oswald said about the season: "Spring, when the earth tilts closer to the sun, runs a strict timetable of flowers." As the earth is renewing itself, many of us are finding more time to spend outside. One of those is Heather, the Mast Store photographer. When she ventures out on hikes, she loves to capture wildflower beauty she encounters along the way. This week's blog features some of her tips to help improve your photography. 

Just like you, your dog is eager for the coming of spring. He or she is dreaming of long walks and hiking adventures to discover new places and activities. They probably need to work their way up to that longer adventure, too. Let’s see what to do.

The city of Winston-Salem is reinventing itself daily. From being a tobacco and textile mecca, the city is now a haven of arts and innovation. Many of the old tobacco factories are being reclaimed and transformed into medical research laboratories, technology hubs, and apartments for people wanting to live amongst the re-emerging downtown vibe. But what if you’re not ready to take the deep dive and move to Winston-Salem? We have recommendations on must stops for spending 24 hours in Camel City that are just a short walk or drive from the front door of the Mast Store.