Enjoy a Snow Day!
February 13, 2019
Enjoy a Snow Day!

A ski outing in the early 1900sCold winter days don't mean you have to stay inside. There’s a whole new world dressed in glistening white to discover. There are winter activities for you to enjoy no matter your activity level or expertise. If you can walk, there’s something for you. So, head over to your closet and pull out those layers; we’re going to make a plan to make snow days the best days! But, you better hurry, there’s only about four or five more weeks to enjoy a good “snow day.” Read on for ways to enjoy a winter wonderland.

Tags: Travel, Inspiration, Adventure, Columbia, Valle Crucis, Boone, Knoxville, Waynesville, Hendersonville, Asheville
Top 7 Valentine's Day Gifts!
February 6, 2019
Top 7 Valentine's Day Gifts!

Love is in the air! But unless you want it to be even colder this Valentine's Day, that love better be in a nice gift bag too. Don't worry, though, we got you. We've compiled our top 7 choices for treating your sweetheart to a special gift that's sure to please-- and keep the cold at bay.

Tags: Knoxville, Inspiration, Mast Family Favorites, all, Valle Crucis, Greenville, Columbia, Winston-Salem, Waynesville, Hendersonville, Boone, Asheville
Sweet Hearts for Sweethearts Day: Mast Store's 2019 Hunger Campaign Enjoys 16th Year
January 30, 2019
Sweet Hearts for Sweethearts Day: Mast Store's 2019 Hunger Campaign Enjoys 16th Year

This year’s Be a Sweetheart campaign runs February 9th & 10th. All Mast Store locations will ask guests to open up their sweet hearts and help us make a sizeable donation to our food security partners. For each pound of candy purchased, Mast Store will donate a $1. Thus, we are encouraging guests to scoop up a traditional, sweet gift of candy for the sweethearts in their lives this Valentine’s Day and help us give back to our communities in heartwarming and meaningful ways.

Tags: Inspiration, Mast Family Favorites, Local Flavor, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Leaving After 32 Years, But With Us Forever
January 23, 2019
Leaving After 32 Years, But With Us Forever

Ronnie in the shop today.Looking back at 1986, it was a year filled with notable events including the return of Halley’s Comet on its second 20th-century tour through the solar system, the national debut of the Oprah Winfrey Show, and the explosion of the Space Shuttle Challenger just 73 seconds after liftoff. On a much more local level, an employee came to the Mast Store whose work can be seen in EVERY store today and whose influence will be around for a long time to come. Years of sanding, staining, designing, and building are drawing to a close for Ronnie with retirement on the horizon, but as we look around, we’ll see him every day!

Tags: Behind the Scenes, Inspiration, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Chews Your Favorite Oldies . . .
January 9, 2019
Chews Your Favorite Oldies . . .

Daaaa-gum! They're baaaaack! Beeman's, Black Jack, Clove. Get 'em while we got 'em!

Tags: Mast Family Favorites, Mast, all, Knoxville, Valle Crucis, Boone, Waynesville, Winston-Salem, Hendersonville, Greenville, columbia, Asheville
New Year, New You, No Resolutions
January 2, 2019
New Year, New You, No Resolutions

Happy 2019Tabula Rasa. What a wonderful phrase. But it doesn't mean "no worries." It does, however, mean just what we often need-- a blank slate, a reset, a doorway we step through into a brighter, unmarred future. But are we really prepared to fill that slate with resolutions that, even as we make them, ring hollow and loom too large an undertaking?

Tags: Recipes, At Home, Hendersonville, Knoxville, Waynesville, Winston-Salem, Greenville, Columbia, Valle Crucis, Boone, Asheville, all
COOKING FOR THE NEW YEAR
December 26, 2018
COOKING FOR THE NEW YEAR

Collard GreensReblogging this classic for your culinary pleasure . . . 
Here we are about to put another year in the books. How can 365 days pass by so quickly? With the New Year just hours away, it's time to begin preparing to greet the New Year in a traditional way in order to have a full year of good luck. 

Tags: Inspiration, Recipes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Holiday Survival Training
December 19, 2018
Holiday Survival Training

Making Sure Your Holidays are PeacefulDo you know how many accidents happen around the holidays? I don’t either, but I’ve heard it’s a lot. Trees dry as dust, overloaded electrical doohickeys, dinner left unattended until the fire department shows up. The holidays can be dangerous for more reasons than eating too much cheese or hogging the bean dip. So, to keep you from burning more than ye olde Yule log, we’ve got the tips you need to stay safe this holiday season. 

 

Tags: At Home, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Holiday Entertaining Made Easy
December 12, 2018
Holiday Entertaining Made Easy

Entertain with EaseMy mom is the queen of the holiday spread. She will put before you a feast fit for a king-sized appetite-- and for allowing plenty of leftovers for everyone to take home. This year, I'm looking to impress her with the recipes Mast Store has shared with me and have her take home some of these fan favorites I know she'll love. These are for you, mom, and for everyone looking to whip up holiday entertaining without breaking the bank or a sweat! Bon apetit! 

Tags: Mast Family Favorites, Inspiration, Knoxville, Waynesville, Winston-Salem, Hendersonville, Valle Crucis, Boone, Columbia, Greenville, Asheville, all
Top 13 Gifts Under $25
December 4, 2018
Top 13 Gifts Under $25

Perfect Gifts Under $25Whether your family caps gift values, you're secret Santa-ing, or you're looking to get quality gifts without breaking the bank, Mast Store has a baker's dozen of our top sellers under $25 that will still have you holding steady in your spot as #1 gift-giver . . . and we tacked on our top 5 that are just a few dollars more in case you want to stretch that budge a bit. 

Tags: Knoxville, Asheville, Boone, Columbia, Greenville, Winston-Salem, Waynesville, Hendersonville, Valle Crucis, all
Your Persona Personal Shopper
November 28, 2018
Your Persona Personal Shopper

Struggling to come up with gifts for those certain individuals on your list? We’ve curated some gifts to suit many personalities in your gifting circle. Read the descriptions, then refer to your list. We bet you’ll see some of these personas that need a check mark by their names. Find them below with our recommendations!

Tags: Mast Family Favorites, Inspiration, Columbia, Hendersonville, Waynesville, Valle Crucis, Boone, Winston-Salem, Knoxville, Greenville, Asheville, all
November 24th is Small Business Saturday!
November 21, 2018
November 24th is Small Business Saturday!

Did you know that some of your favorite Mast Store brands are the products of small businesses? That’s right. Mast Store supports local small businesses and artists and prides itself on sharing great products and talent with our customers. For this year’s SBS, we’d like to highlight a few of those wonderful brands that bring us all such great quality products right in our own backyards!

Tags: Local Flavor, Inspiration, Greenville, Columbia, Winston-Salem, Waynesville, Asheville, Hendersonville, Knoxville, Boone, Valle Crucis, all
Holiday Happenings
November 14, 2018
Holiday Happenings

It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events.  From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright! 

Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours!

Tags: Mast Family Favorites, Local Flavor, all, Waynesville, Columbia, Knoxville, Valle Crucis, Hendersonville, Greenville, Winston-Salem, Boone, Asheville
November 7, 2018
Fall Foliage Primer - November 7. 2018

Fall Foliage Primer Week 7, 2018It's the seventh installment of the 2018 Fall Foliage Primer and the final report for the season. Many locations are reaching their peak colors now - like Greenville, Asheville, and Hendersonville - and Knoxville is still reaching for its peak. You'll find many events to enjoy in all areas and who knows, you might even start thinking about another kind of tree that stays green all year. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Boone, Valle Crucis, Fall Foliage Primer
It's Time to Share the Warmth with Mast Store and Columbia During the Month of November
November 2, 2018
It's Time to Share the Warmth with Mast Store and Columbia During the Month of November

You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. 

Tags: Valle Crucis, Boone, Greenville, Knoxville, Columbia, Hendersonville, Winston-Salem, Waynesville, Asheville, Hendersonville, Winston-Salem, Mast Family Favorites, Inspiration, all, Local Flavor
October 31, 2018
Fall Foliage Primer - October 31, 2018

Fall Foliage Primer Week 6, 2018It's Halloween, and we bet you'll see some colorful characters throughout the day. It's also Week 6 of the Fall Foliage Primer. There is still an amazing amount of color throughout all reporting areas. Asheville, Hendersonville, and Knoxville are still reaching toward their peak colors in this unusual fall. The Boone and Valle Crucis area are beginning to lose leaves, but there are still surprises around many corners. And, you'll still find plenty of fun events to enjoy everywhere. Check it out!

Tags: Knoxville, Asheville, Hendersonville, Boone, Valle Crucis, Fall Foliage Primer
These Old Boards Have Seen A Lot
October 24, 2018
These Old Boards Have Seen A Lot

Howard W. Mast Store circa 1940sA few weeks ago, we celebrated the 135th anniversary of a legend – the Original Mast Store in Valle Crucis. We played old-timey games; we sampled apple butter; we listened to some good music. But have you ever wondered what the building itself thinks of all the people who travel out Broadstone Road and Highway 194 for a visit. Well, we did too, so we asked.

Tags: Local Flavor, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 24, 2018
Fall Foliage Primer - October 24, 2018

Fall Foliage Primer Week 5 2018It's hard to believe that we are in the final full week of October and the fall colors are just now beginning to appear. In the Valle Crucis/Boone area, this will likely be the best weekend to view the colors. Other areas are still reaching toward their peak. With the colder temperatures, the color change will be speeding up as will the leaf dropping activities. There are still lots of things to see and do, but plan your visits soon. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Boone, Valle Crucis, Fall Foliage Primer
October 17, 2018
Fall Color Update - October 17, 2018

Week 4 CollageIt's amazing what a few days of cooler weather will do! Here in Week 4 of the Fall Foliage Primer, we are FINALLY seeing a bit of color. All locations are experiencing fall-like temperatures, which are bringing out the leaves' true colors. Festivals, like the Woolly Worm Festival and 50th Anniversary of the Carl Sandburg Home,  and hikes along the Blue Ridge Parkway, on the UNC-Asheville Campus, and at Table Rock Park should be on your itinerary. See what else our reporters have to recommend.

Tags: Knoxville, Greenville, Asheville, Hendersonville, Boone, Valle Crucis, Fall Foliage Primer
FOOD FOR KIDS 2018 MARKS TEN-YEAR PARTNERSHIP WITH MERRELL FOOTWEAR
October 10, 2018
FOOD FOR KIDS 2018 MARKS TEN-YEAR PARTNERSHIP WITH MERRELL FOOTWEAR

"Have you eaten?" That's the secret code for love and care in many families, but it's a question of real consequence for more people than many realize. That's why Mast Store is partnering with Merrell Footwear and local food agencies to turn the answer to that question

into a resounding "yes" in our communities, especially for one of the most vulnerable populations, our children.

 

Tags: Local Flavor, Inspiration, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all