November 6, 2019
Fall Foliage Primer - November 6, 2019

Fall Foliage Primer Week 7, 2019This is the final Fall Foliage Primer of the year. It looks like Knoxville, Greenville, and Hendersonville still have some locations of high color. Other reporting spots - Boone/Valle Crucis, Asheville, and Waynesville - have some spotty color (particularly Oaks, which are in their glory right now, and some Maples). There are still lots of activities to get out and enjoy, too. Check out what our reporters have to suggest as well bid you a fond farewell until next year. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Check Your Closets and Share the Warmth
November 4, 2019
Check Your Closets and Share the Warmth

Share the Warmth this NovemberThere is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities

Tags: Inspiration, Mast Family Favorites, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 30, 2019
Fall Foliage Primer - October 30, 2019

Fall Foliage Primer Week 6, 2019We are reaching the peak! All locations can safely report that Fall is HERE! Some locations - like Valle Crucis and Boone - are just past peak, but still have pockets of incredible color, while other locations - like Greenville and Knoxville are just beginning to reach their highest color show. And there's lots in between in Waynesville, Asheville, and Hendersonville. It's our favorite time of year! Colder weather is on its way everywhere this week, so no matter where you're visiting, be sure to bring a jacket, a fleece, and a raincoat. The weather this time of year changes quickly. Take a look to see the fun activities to enjoy this week. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
October 23, 2019
Fall Foliage Primer - October 23, 2019

Fall Foliage Primer Week 5, 2019It's week five of the Fall Foliage Primer and the color is beginning to show itself all over. Frost is likely in the Boone/Valle Crucis, Waynesville, and maybe Hendersonville areas later in the week, which will hasten the color change. Temperatures are perfect for leaf viewing, but there may be some showers, so remember your jackets. Check out this week's recommended events and activities. We're sure you'll find some of them to be "spooktacular." 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Food for Kids is Food for Thought (and Action)
October 18, 2019
Food for Kids is Food for Thought (and Action)

Food for KidsThe U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

Tags: Behind the Scenes, Mast Family Favorites, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 16, 2019
Fall Foliage Primer - October 16, 2019

Fall Foliage Primer Week 4, 2019It's week four of the Fall Foliage Primer and we're beginning to see some changes. The higher elevations around Boone and Valle Crucis had a light frost earlier in the week. Festivals in all locations abound for the weekend, so there's lots to do. AND, we believe you may begin seeing even more color with the frost being on the pumpkin, so to speak, and the cooler temperatures. Get out and enjoy the beautiful season! 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
October 9, 2019
Fall Foliage Primer - October 9, 2019

Fall Foliage Primer Week 3, 2019It's week three of the Fall Foliage Primer and it seems that the march to fall color is now marking time in all locations. Everywhere had a cool snap early in the week, with some places having some much-needed rain. Mother Nature's paintbrush is still finding its way into the scenery, just slowly, but there are a number of fun events on the list of things to do. Check out what our reporters recommend for this week. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
October 2, 2019
Fall Foliage Primer - October 2, 2019

Fall Foliage Primer Week 2, 2019This week's second edition of the Fall Foliage Primer finds color appearing in splotches but not big swaths. Some can be seen along the highest ridgelines and some roadways and landscaped areas. Flowers, pumpkins, and vines are also adding to the fall decor. Click on in and find out what our reporters have to suggest for the coming weekend.

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Saving the Last of the Harvest
October 2, 2019
Saving the Last of the Harvest

TomatoesFall finally made it, and with that, it’s time to pick over the tomatoes, beans, peppers, and whatever else you might have lingering in your gardens one last time. You’ll want to savor what you can as it’s fresh off the vine, but what do you do with the excess? We have a few ideas.

Tags: At Home, Recipes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
September 25, 2019
Fall Foliage Primer - September 25, 2019

Fall Foliage Primer Week 1, 2019The first edition of the 2019 Fall Foliage Primer is here. While the most prevalent color observed is still green, there are tinges of orange, red, and yellow beginning to be revealed, especially in some of the higher elevations. Plus, some of the best "color" can be found and experienced in many of the wonderful fall festivals that happen in our local communities. Check in to see what our reporters are recommending this week. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Fall Festivities to Fill Your Calendar
September 18, 2019
Fall Festivities to Fill Your Calendar

FestivalsAs the tilt of the earth moves us a little farther from the sun, the calendar fills with outdoor festivities to celebrate the fall turning of the leaves, the end of harvest season, and the culinary arts. We’ve searched our communities for festive and fun suggestions to add to your fall itineraries.

Tags: Inspiration, Adventure, Travel, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
We Can Do This
September 11, 2019
We Can Do This

Mounds of RecyclingMast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping.

Tags: Mast Family Favorites, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Hot Trends for Cool Fall Days
September 4, 2019
Hot Trends for Cool Fall Days

Fall FashionIt’s hard to believe that it’s time to make the closet changeover from summer to fall. If you choose carefully among last year’s trending styles, you can update your look by adding a few key items from this year’s emerging course. Let’s get started.

Tags: Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Mast Store Celebrates Friends' Day September 7, Donates 10% of Sales to Community Partners
August 28, 2019
Mast Store Celebrates Friends' Day September 7, Donates 10% of Sales to Community Partners

FriendsThe Merriam-Webster Dictionary defines friend as “a favored companion; one that favors or promotes something.” Woodrow Wilson once said, “Friendship is the only cement that will ever hold the world together.” The Mast Store is pleased to count several active community groups among our circle of friends, and on September 7th, we’ll introduce you to some of them and will make a donation to support their efforts.

Tags: Mast Family Favorites, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Mission: Make A Lot of Saw Dust
August 21, 2019
Mission: Make A Lot of Saw Dust

Main ShelvesStepping out on the front landing of Mast Store’s worldwide headquarters, you’ll hear what sounds like millions of bees droning away in their hives. On occasion, there’s a decidedly metal sound amongst the whirring, and then it might be followed by a loud crack or two. That’s the sound of a new “old” location coming together. This week we’re taking a look behind the scenes at preparations for opening our store in Roanoke.

Tags: Local Flavor, Behind the Scenes, Roanoke
7 Essentials for Back to School
August 7, 2019
7 Essentials for Back to School

Back to SchoolIt seems like back-to-school time comes faster and faster every year. The summer fun has just begun, and then it’s time to pore over checklists and see what still fits in the closet. We’ve put on our thinking caps, inverted and multiplied, and come up with the least common denominator list of essentials that most anyone headed back to class will need.

Tags: Adventure, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Sizzling Summer Entertaining
July 31, 2019
Sizzling Summer Entertaining

Summer means enjoying more time outside playing, relaxing, and spending time with friends and family. It also means it's time for easy-breezy summer fare. With fresh fruits and veggies in abundance and loads of simple summer recipes, you'll have this backyard entertaining thing down pat. And we can help. We're sharing our favorite simple and sizzling summer recipes for your culinary delight. Trust us, these are gold! 

Tags: At Home, Recipes, Greenville, Columbia, Waynesville, Winston-Salem, Knoxville, Hendersonville, Asheville, Boone, Valle Crucis, all
Made in SC
July 24, 2019
Made in SC


South Carolina has give us a lot of great products. You might be surprised what our sister state has in store on our shelves.

Tags: Inspiration, Local Flavor, Knoxville, Greenville, Columbia, Winston-Salem, Waynesville, Hendersonville, Asheville, Boone, Valle Crucis, all
Made in TN
July 17, 2019
Made in TN


Our Tennessee roots have given us many wonderful products over the years. Some of these you'll recognize as THE go-to for the items they create. Mast is proud to work hard to find quality products and manufacturers so we can bring you the best of the best in our local communities. 

Tags: Local Flavor, Inspiration, Knoxville, Hendersonville, Columbia, Greenville, Asheville, Waynesville, Winston-Salem, Boone, Valle Crucis, all
Made in NC
July 10, 2019
Made in NC


With our roots right here in the Tar Heel state, Mast Store has many connections to local manufacturers, artisans, and crafters. From food to footstools, and everything in between, we've curated quite the collection of homegrown goodness to fill our shelves and serve our customers. 

Tags: At Home, Local Flavor, Inspiration, Knoxville, Hendersonville, Waynesville, Columbia, Greenville, Winston-Salem, Asheville, Valle Crucis, Boone, all