We believe the cold weather is mostly behind us now, so we can actively look ahead to freshening up our wardrobes with new colors, patterns, and designs. While you won’t see any of the extreme fashions that wandered down the runway in New York, you will see many of the trends that are inspired by cutting-edge designers.

Poet Alice Oswald said about the season: "Spring, when the earth tilts closer to the sun, runs a strict timetable of flowers." As the earth is renewing itself, many of us are finding more time to spend outside. One of those is Heather, the Mast Store photographer. When she ventures out on hikes, she loves to capture wildflower beauty she encounters along the way. This week's blog features some of her tips to help improve your photography. 

Just like you, your dog is eager for the coming of spring. He or she is dreaming of long walks and hiking adventures to discover new places and activities. They probably need to work their way up to that longer adventure, too. Let’s see what to do.

The city of Winston-Salem is reinventing itself daily. From being a tobacco and textile mecca, the city is now a haven of arts and innovation. Many of the old tobacco factories are being reclaimed and transformed into medical research laboratories, technology hubs, and apartments for people wanting to live amongst the re-emerging downtown vibe. But what if you’re not ready to take the deep dive and move to Winston-Salem? We have recommendations on must stops for spending 24 hours in Camel City that are just a short walk or drive from the front door of the Mast Store.

Whether or not you believe that your destiny is governed by the stars, you probably know which astrological sign you were born under, right? Astrology is just an amusement to most of us these days, but to our ancestors, natural astrology was important in predicting seasonal events and weather. Well-informed planters used the position of the sun, moon and the constellations to manage their livestock and crops.

In a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise.

Our Almost Monthly E-mail correspondent gets many questions over the course of the year. Many are answered with a quick e-mail back to the inquirer, but sometimes there are questions that might be of interest to more than one individual. That was the case this week when Francine was asked about what was going on in Valle Crucis in the 1800s. Let’s see …

By now you’ve heard the news – the official weather prognosticating groundhog, Punxsutawney Phil, emerged from his burrow and saw his shadow, thus, we’ll have six more weeks of winter. That could be the most depressing news you’ve heard in a while, especially if you suffer from Seasonal Affective Disorder, also known as SAD. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues.

All locations of the Mast Store will be asking guests to Be a Sweetheart on February 10 and 11. On these two days, when you purchase your sweetheart’s favorite candy, we’ll match each pound with a $1 donation to our food security partners.

Next to Halloween, Valentine’s Day is probably the next sweetest day for candy. Americans have a penchant for candy. According to the US Census Bureau, more than 1,850 establishments manufactured chocolate and other confectionery products in 2014. From chocolate bars to licorice, the average American eats around 22 pounds of candy each year. But, do you know the story behind your favorite sweets?

Sometimes during the winter, you need an excuse or a gentle nudge to pull yourself away from the comfortable couch. We’ve come up with a few events happening in Mast Store communities that may be just the ticket for you.

Ask any builder. They will tell you how important it is to have a good foundation on which to build your house. That’s exactly what your feet are for the rest of your body, so it is important to make sure your foundation is as sturdy and healthy as it can be. Superfeet helps maintain healthy feet and may mitigate some maladies to make everyday life more enjoyable. Making your feet “super” is quite easy.

Young at heart is defined by Merriam-Webster as thinking and acting like young people; active and having lots of energy. To get an idea of how we can all stay young at heart, I interviewed several of my favorite people who are no longer in their 20s and 30s, but you certainly can’t tell it when you meet them or enjoy their company for a little while. Here’s what they shared.

It’s winter, and we’re all ready for some outdoor, sub-freezing, fun. By now, you’ve probably been told that “layering” is the key to staying warm during winter activities, but what exactly does that mean? The simple answer has always been to dress in layers of clothing that you can easily add or take off as temperatures change but, actually, there is more to consider if you want to be truly comfortable in a wide range of weather conditions.

Out with the old and in with the new – 2018 is just a few days away. Many celebrations are planned to bid farewell to 2017 and to embrace all that the New Year has to offer. The roots for some of the celebrations are as old as the hills, so to speak.

This is the time of year when you hope you have lots of scrap paper handy. Adding names, making notes, scratching out other notes, drawing lines to link thoughts – sometimes your gift list can get confusing! Mast Store hopes to help alleviate some of that confusion with this gift guide to at least get you started. It is broken out into different areas of the store to showcase some of the items we think would be appreciated by your lucky recipient.

Since 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery.

Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store.

It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started.