December 1, 2021
Share the Warmth Throughout the Month of December

Share the Warmth with ColumbiaThe hustle and bustle of the holiday season are upon us. As we bundle up to ward off the sting of the winter winds, we realize how truly fortunate we are to have a warm coat and hat. Some of our neighbors aren’t quite as lucky. This year is the 17th anniversary of our Share the Warmth Coat Campaign sponsored by Columbia Sportswear.

Tags: Mast Family Favorites, Local Flavor, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 15, 2021
Comfortable Fall Colors at Winter's Doorstep

Visit Columbia in Late FallFamously hot Columbia is just right for fall color enjoyment. The steamy temperatures of summer are a distant memory and snowflakes are nowhere to be found on the itinerary. While the fall colors may not be as readily evident, there are beautiful places to get fully immersed in autumn’s glory.

Tags: Travel, Fall Foliage Primer, Columbia
November 8, 2021
Holiday Planning Guide

Holiday HappeningsIt’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars.

Tags: Travel, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 8, 2021
A Tale of Twin Cities

Visit Winston-Salem during the HolidaysIntricate stars twinkle from cottage doorways, behind the opaque attic windows of bakeries and blacksmith shops, under the arched ceiling of a covered wooden footbridge, and amidst the remnants of crimson and gold foliage lining cobblestone sidewalks. Today, Moravian stars are found throughout Winston-Salem and are welcome harbingers of the holiday season.

Tags: Fall Foliage Primer, Mast Family Favorites, Travel, Winston-Salem
November 1, 2021
Fall in the Magic City

Autumn in Roanoke, VABeautiful fall colors in the mountains make it a season of magic, especially in Roanoke. Known as the Magic City in the late 1800s because of its incredible growth linked to the railroad, the city is still the star of the Blue Ridge with outdoor adventure around every turn along with dining and entertainment opportunities to fill every itinerary.

Tags: Travel, Roanoke, Fall Foliage Primer
October 25, 2021
Halloween Happenings

Halloween GreeterThey say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities.

Tags: Boone, Winston-Salem, Columbia, Knoxville, Hendersonville, Waynesville, Boone, Local Flavor
October 18, 2021
Harvest Season Getaway in Hendo

Grandads Pumpkins and Such in HendersonvilleThe arrival of railroads in the western part of North Carolina was a lifeline for farmers and loggers. They also opened up these once-isolated communities to travelers and adventurers from the lowcountry, the piedmont, and even places in the nearby foothills. 

Tags: Travel, Hendersonville, Fall Foliage Primer
October 15, 2021
Walk, Hike, Run, and Give – Food for Kids

Merrell Food for KidsDid you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children?

Tags: Inspiration, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 11, 2021
Wonderful Waynesville

Wonderful WaynesvilleThe seat of Haywood County, Waynesville, sits at the Gateway to the Smokies. It is surrounded by the Pisgah National Forest and skirted by the Blue Ridge Parkway. Needless to say, if you are up for adventure, this small town is close to it all, even if your definition of adventure means exploring art galleries, enjoying tasty cuisine, or sampling local brews.

Tags: Travel, Fall Foliage Primer, Waynesville
October 4, 2021
We Know You'll Fall for Greenville

Fall for GreenvilleGreenville, South Carolina, is a city that has undergone a recent and oh-so-familiar “downtown revitalization.” While these city projects have varying degrees of success, in Greenville’s case, the revitalization has blossomed into a full-fledged revival. There is much to love about this beautiful city, especially in the fall. 

Tags: Greenville, Fall Foliage Primer
September 27, 2021
Autumn in Asheville

Fall in AshevilleAsheville, North Carolina, has been a haven for travelers since the 1800s. The beautiful colors of fall beckon visitors from far and near, but there’s much more to do than just wander about in an expansive real-life Monet painting. Prepare for an expansive itinerary, too.

Tags: Fall Foliage Primer, Asheville
September 20, 2021
High Color in the High Country

Fall is Our Favorite Time of YearThe fall season officially arrives this week. While it is often bittersweet – summer is so hard to say goodbye to - but autumn is full of beauty, activities, and seasonal flavors that our reluctance is soon overcome with excitement. The High Country is where our heart is, and it's where a fall itinerary can be filled as quick as a blink.

Tags: Valle Crucis, Boone, Fall Foliage Primer
September 14, 2021
Fall-Themed Adventures in Knoxville

Fall Fun in Knoxville, TNIt’s beginning to feel and look a lot like fall – cooler temperatures, clearer skies, and pumpkins, lots of pumpkins. While it’s sad to see summer drawing to a close, it’s always exciting to see what fall has to offer. Here are a few ideas to help you Fall for Knoxville over the next several weeks. 

Tags: Fall Foliage Primer, Knoxville
September 3, 2021
Friends Day is September 11 in all Locations

Friends Day is September 11, 2021Mast Store’s Friends Day returns on September 11 with new partners and old friends alike. This day of giving recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets which contribute to residents’ quality of life and the economic viability of the region. Mast will donate 10% of the day's sales to our partners.

Tags: Mast Family Favorites, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
August 17, 2021
Knoxville Store Celebrates 15 Years on Gay Street

Ribbon Cutting at Mast Store Knoxville on August 17, 2006Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006.

Tags: Local Flavor, Mast in the News, Mast Family Favorites, Knoxville
July 26, 2021
11 Must Haves for Back to School

Back to School BusIt’s difficult to believe, but it’s back-to-school time already. We know back-to-school shopping is going to be particularly difficult this year because of shortages, but this is a time to think creatively to find substitutes and perhaps items that students didn’t know they needed for school.  

Tags: Adventure, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
July 1, 2021
America, Made out of Many

Old Glory on a Beautiful DayThe Fourth of July is the perfect time not only to celebrate but also to reflect on what makes us American. We’re a unique people – to say the least – and among the best of our traits is that we’re a diverse people represented by the familiar but too often forgotten motto, “E pluribus unum.” Out of many, one.

Tags: At Home, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
June 15, 2021
Wandering into Roanoke's Way Back When

The Mast Store in RoanokeGuess what. We opened our newest “old” location during the height of the pandemic. We were asking ourselves, “Have we gone mad?” There were so many hurdles to jump and challenges to overcome, but we had a great staff and everything was in place and ready. And it’s been open for a year now.

Tags: Local Flavor, Mast in the News, Roanoke
5 Reasons to Love a Land Trust
May 27, 2021
5 Reasons to Love a Land Trust

Land in a conservation trustWe know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All good questions, especially that last one because there’s something in their work for all of us! 

Tags: Inspiration, Local Flavor, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Celebrating 10 Years in the Real Southern Hot Spot
May 24, 2021
Celebrating 10 Years in the Real Southern Hot Spot

Ribbon Cutting at the Mast Store in Downtown Columbia on May 25, 2011The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors.  

Tags: Local Flavor, Mast in the News, Customer Stories, Columbia

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