We Arrived on April 30, 1980
April 30, 2020
We Arrived on April 30, 1980

April 30, 1980On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a UHaul and a pickup truck, they were about to begin their lives' work in an old general store. In this short video blog, you'll hear what their first impressions were ... in Faye's own words. 

Tags: Behind the Scenes, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Boredom Buster #3
April 22, 2020
Boredom Buster #3

Boredom Buster #3Who's ready for another diversion or two? By now, our new routines are, well, routine. Get up, make coffee, fix breakfast, send the students to school in one corner of the living room and set up the office on the kitchen table. We don't know about you, but it sure is hard to get the 250 steps per hour now because the coffee pot is a lot closer (and so is the restroom). This week's Boredom Busters will revisit a skill that many of us have let slip in the days of GPS (but it's still important), offer up a few podcasts for your enjoyment, and send a jigsaw puzzle or two your way.

Tags: Inspiration, At Home, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Grab a Bite at the Store
April 14, 2020
Grab a Bite at the Store

Alfred Adams LunchBack 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words.

Tags: Mast Family Favorites, Local Flavor, Behind the Scenes, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Mast Store Memories: A Look Back at 1980
April 9, 2020
Mast Store Memories: A Look Back at 1980

Store for SaleWhat were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. 

Tags: Mast Family Favorites, Behind the Scenes, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Boredom Buster #2
April 8, 2020
Boredom Buster #2

Boredom Buster #2We hope everyone enjoyed a little yoga, fixed a nice extra special meal one night, and then threw down at a big dance party. We are all wearing lots of hats these days – from small business CEO and the school's head master to the top chef and building custodian. That means its even more challenging to get everything done and to have a little spare time for fun. This week we have a few more suggestions to shake up your stay-at-home routine with activities and a movie night.

Tags: At Home, Inspiration, Recipes, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Boredom Buster #1
April 1, 2020
Boredom Buster #1

Boredom Buster #1If the situation was different, we would all be excited to spend time at home. We are all in this together, and we’ll make it through it with creativity and grace. We’ll be offering a few ideas to break up the boredom and routine while you’re spending more time at home for the next few weeks. Let’s get started! 

Tags: Columbia, At Home, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Gift Cards for Good
March 26, 2020
Gift Cards for Good

Introducing Gift Cards for GoodOne of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in.

Tags: Mast Family Favorites, Local Flavor, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
We're In This Together
March 20, 2020
We're In This Together

We're All in This TogetherGeneral stores have always been there for their communities. Now, we need everyone to be there for all.

Tags: Local Flavor, Mast Family Favorites, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Grandma's Must Have Beauty Products
February 19, 2020
Grandma's Must Have Beauty Products

Grandma's Go-to Beauty FindsDo you remember visiting your grandma's house and getting a cut or a scrape? She knew just what to do to help. If you looked in grandma's pocketbook, we bet you'd find a whole arsenal of beauty and health supplies to keep her looking great from sun up to sundown. And they had other uses above and beyond outward health and beauty. It just so happens that many of grandma's go-tos are popular today, too!

Tags: At Home, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Be a Sweetheart at Mast Store February 8 & 9
January 29, 2020
Be a Sweetheart at Mast Store February 8 & 9

Be a Sweetheart February 8 & 9This year’s Be a Sweetheart campaign runs February 8th and 9th. For 17 years, sweethearts have doubled their gift giving by embracing the greater community in their expression of love. For each pound of candy purchased on these two days, Mast Store will donate $1 to a food security partner.

Tags: Inspiration, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
9 Valentine's Day Gifts They'll Love
January 22, 2020
9 Valentine's Day Gifts They'll Love

Happy Valentine's DayWarning, warning … Valentine’s Day is quickly approaching. Now’s the time to make your gift selections to surprise your Valentine. We’ve scoured our stores to come up with nine gifts – some traditional and some you may never have considered for Valentine’s Day. We think they’ll connect with what’s important to your loved one and, by extension, to you, too. Let’s get started.

Tags: Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Therefore Be It Resolved, the New Year is Here
December 26, 2019
Therefore Be It Resolved, the New Year is Here

Happy New Year!Have you ever wondered where the practice of making New Year’s Resolutions started? According to History.com, it’s a practice that’s at least 4,000 years old. The Babylonians made promises to the gods to pay their debts and to return items they had borrowed to curry favor. The Romans changed the calendar to start the New Year in January, named for the god Janus, who had two faces – one looking into the past and the other focused on the future. 

Tags: Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
2019's Top 13 Gift Ideas
December 4, 2019
2019's Top 13 Gift Ideas

GiftsThe holidays – it’s a time when lots of questions are asked. How do reindeer fly? How does Santa visit everybody’s house all on one night? And what would be a good thing to get John, Susan, and Beth? While the answers to the first two questions will require a lot of research and debate, Mast Store has the answers to the last question. Here are our top 13 gift ideas for 2019.

Tags: a, Inspiration, At Home, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 6, 2019
Fall Foliage Primer - November 6, 2019

Fall Foliage Primer Week 7, 2019This is the final Fall Foliage Primer of the year. It looks like Knoxville, Greenville, and Hendersonville still have some locations of high color. Other reporting spots - Boone/Valle Crucis, Asheville, and Waynesville - have some spotty color (particularly Oaks, which are in their glory right now, and some Maples). There are still lots of activities to get out and enjoy, too. Check out what our reporters have to suggest as well bid you a fond farewell until next year. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Check Your Closets and Share the Warmth
November 4, 2019
Check Your Closets and Share the Warmth

Share the Warmth this NovemberThere is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities

Tags: Inspiration, Mast Family Favorites, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 30, 2019
Fall Foliage Primer - October 30, 2019

Fall Foliage Primer Week 6, 2019We are reaching the peak! All locations can safely report that Fall is HERE! Some locations - like Valle Crucis and Boone - are just past peak, but still have pockets of incredible color, while other locations - like Greenville and Knoxville are just beginning to reach their highest color show. And there's lots in between in Waynesville, Asheville, and Hendersonville. It's our favorite time of year! Colder weather is on its way everywhere this week, so no matter where you're visiting, be sure to bring a jacket, a fleece, and a raincoat. The weather this time of year changes quickly. Take a look to see the fun activities to enjoy this week. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
October 23, 2019
Fall Foliage Primer - October 23, 2019

Fall Foliage Primer Week 5, 2019It's week five of the Fall Foliage Primer and the color is beginning to show itself all over. Frost is likely in the Boone/Valle Crucis, Waynesville, and maybe Hendersonville areas later in the week, which will hasten the color change. Temperatures are perfect for leaf viewing, but there may be some showers, so remember your jackets. Check out this week's recommended events and activities. We're sure you'll find some of them to be "spooktacular." 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
Food for Kids is Food for Thought (and Action)
October 18, 2019
Food for Kids is Food for Thought (and Action)

Food for KidsThe U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

Tags: Behind the Scenes, Mast Family Favorites, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
October 16, 2019
Fall Foliage Primer - October 16, 2019

Fall Foliage Primer Week 4, 2019It's week four of the Fall Foliage Primer and we're beginning to see some changes. The higher elevations around Boone and Valle Crucis had a light frost earlier in the week. Festivals in all locations abound for the weekend, so there's a lot of things to do. AND, we believe you may begin seeing even more color with the frost being on the pumpkin, so to speak, and the cooler temperatures. Get out and enjoy the beautiful season! 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer
October 9, 2019
Fall Foliage Primer - October 9, 2019

Fall Foliage Primer Week 3, 2019It's week three of the Fall Foliage Primer and it seems that the march to fall color is now marking time in all locations. Everywhere had a cool snap early in the week, with some places having some much-needed rain. Mother Nature's paintbrush is still finding its way into the scenery, just slowly, but there are a number of fun events on the list of things to do. Check out what our reporters recommend for this week. 

Tags: Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Valle Crucis, Boone, Fall Foliage Primer

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