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Like many of today's classic styles, UGG boots have their beginning in the surfer culture of Southern California. The brand was started in 1978 by a young Australian surfer, who believed that one day the world would share his love of sheepskin.
Since the late 1970s, UGG boots were named to Oprah's Favorite Things (twice) and were featured in haute couture shots in Vogue and other fashion magazines. The brand has expanded from its surfer roots and short boots to include timeless fashion styles inspired
by Italian bootmakers and fused with the luxurious feel of sheepskin.