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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
General stores have always been there for their communities. Now, we need everyone to be there for all.
Even in a time of social distancing, we can engage on a human level to stay connected, healthy, and vibrant. Here are a few things to consider:
If you're healthy and have time, consider donating it! Local food security agencies and homeless shelters need your help.
If you have a favorite restaurant or shop, purchase a gift card to be used later.
Give blood. Many of our local communities are hosting blood drives. If you can give - please be sure you're healthy - go to RedCross.org and enter your zip code to locate a drive near you.
Check on your family, your neighbors, and the elderly. Can you pick up groceries for them or just provide a little outside contact and conversation to break up the day. It's important to reach out.
Be creative with new ways to express your humanity. Can the kids give a concert from the sidewalk for homebound neighbors? Can your book club meet for discussion on Facetime? There are so many ideas out there - let's hear 'em!
We need to be strong for each other. And, we need to remember that it's a stressful time for everyone. A little extra grace should be a part of every conversation and interaction. We'll get through this together. We look forward to seeing you soon.