September 26, 2018
Fall Foliage Primer - September 26, 2018

Fall Foliage Primer Week 1 2018Welcome to the 2018 Fall Foliage Primer. As in most years, we are starting out mostly green, but surprisingly some color is beginning to appear. Don't let that stop you from visiting, though. All of our communities have a plethora of fun special events to enjoy - from music to food and football to haunted happenings. Read on to see what our reporters are suggesting to enjoy the first full weekend of fall. 

Tags: Greenville, Asheville, Hendersonville, Valle Crucis, Boone, Fall Foliage Primer
Tastes of the Season: Fall Farmers' Markets
September 19, 2018
Tastes of the Season: Fall Farmers' Markets

Shopping at your local farmers' marketFall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market.

Tags: Local Flavor, Gardening, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Friends' Day 2018
September 5, 2018
Friends' Day 2018

Friends' Day is September 8A friend is someone you can call on when you need help, support, or to celebrate a milestone. Each September, the Mast Store celebrates friends in each of its communities that are working to create special places and to positively affect the local economy. On September 8, all Mast Stores will host volunteers from the Blue Ridge Parkway Foundation, the Friends of the Smokies, the Friends of the Reedy River, Palmetto Conservation Foundation, and Old Salem Museum and Gardens. At the end of the day, each location will donate 10% of the day’s sales to our community partner.

Tags: Local Flavor, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Chihuly at Biltmore Estate
August 29, 2018
Chihuly at Biltmore Estate

Float Boat in the Italian GardensAfter nearly two years of planning and installation, the collaborative efforts of the Biltmore Estate and renowned American artist Dale Chihuly have resulted in one ambitious glass exhibit, Chihuly at Biltmore. It is the first art exhibition at Biltmore’s gardens and the first garden exhibit of Chihuly in North Carolina. See how these works complement and contrast with the remarkable layout of the grounds designed well over a century ago by revered landscape architect, Frederick Law Olmsted, whose portrait by John Singer Sargent prominently hangs in “America’s Largest Home.” 

Tags: Mast Family Favorites, Local Flavor, Travel, Greenville, Waynesville, Hendersonville, Asheville
24 Hours in Boone, NC
August 22, 2018
24 Hours in Boone, NC

Downtown BooneThe mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store.

Tags: Local Flavor, Adventure, Mast Family Favorites, Travel, Boone
Let's Ask Francine: How Do You Make Killed Lettuce and Onions?
August 15, 2018
Let's Ask Francine: How Do You Make Killed Lettuce and Onions?

Sweet TeaFrancine loves questions. She writes our Almost Monthly E-mail, which, as the name implies, goes out almost monthly. It starts out like a letter from your favorite aunt with a little update on whatever might be on her mind at the time. Then it goes into events in the stores, new products our buyers are particularly proud of, and community happenings that might just prompt you to plan a trip. Most every time the e-mail goes out, she gets a question or two. This week’s blog includes a couple that she thought might be interesting to share with everyone. Let's get to the questions and her answers.

Tags: Recipes, Dear Francine, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Fall Trends Feature Denim & Bold Colors
August 8, 2018
Fall Trends Feature Denim & Bold Colors

Fashion Trends for Fall 2018Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors.

Tags: Mast Family Favorites, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
What's It Like at a Photo Shoot?
July 25, 2018
What's It Like at a Photo Shoot?

Ads Then and NowMast Store’s ads have changed over the years. From the text-only representations from the 1920s and 1940s to the image-rich digital and print advertisements you see today, they are still tasked with communicating a message and sharing our values. We’re going to pull back the curtain, just a little, to give you a glimpse of what happens at a photo shoot.

Tags: Behind the Scenes, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
We're KEEN on That!
July 18, 2018
We're KEEN on That!

KEEN Footwear - A shoe for every adventureAccording to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life.

Tags: Mast Family Favorites, Customer Stories, Adventure, Travel, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Celebrating Made in USA
July 11, 2018
Celebrating Made in USA

Grand Old Flag SocksJuly seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing.

Tags: At Home, Local Flavor, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
A Look Back at Summers Past
June 27, 2018
A Look Back at Summers Past

Let's Find a BallgameYou should always take time out for a little fun, no matter what your age. As a result of a conversation just recently, it occurred to us that the definition of fun can change over time. What’s fun for a 10-year-old today might be considered some sort of punishment for a 10-year-old a generation or two back. This blog grew out of that conversation and a question that was asked on your blog writer’s Facebook page. We’re turning back the clock to see what was fun 30, 40, 50, and more years ago. It’s the memories of summer and those days when time moved so slowly we wished some of it away.

Tags: Asheville, Mast Family Favorites, Inspiration, Adventure, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Spend the Night Under the Stars
June 20, 2018
Spend the Night Under the Stars

Sleeping Under the StarsSo, when was the last time you spent the night under the stars? Can you remember roasting marshmallows and making s’mores? What about spinning ghost stories by the glow of the campfire? If it’s hard to remember, then we’d like for you to mark your calendars for the National Wildlife Federation’s Great American Campout. Since 2005, the fourth Saturday in June has been celebrated with tents in backyards and a public campsites. Won’t you take the pledge?

Tags: At Home, Adventure, Inspiration, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Some of Our Favorite Urban Hikes
June 13, 2018
Some of Our Favorite Urban Hikes

Haywood Quilt TrailIn casual conversation, when someone mentions they are going for a hike, our mind quickly envisions a narrow path winding through tall trees and rhododendron thickets. But, there can be different kinds of hikes – ones that take you through the city, around town, and even through time. Greenville, Asheville, and Waynesville are home to urban adventures that families and historians will enjoy.

Tags: Adventure, Mast Family Favorites, Travel, Local Flavor, Greenville, Asheville, Waynesville
Winkler Knives - Made in Boone, NC
June 6, 2018
Winkler Knives

Winkler KnivesMaster Bladesmith Daniel Winkler and his longtime partner/wife Sheath Maker Karen Shook own and operate Winkler Knives. Daniel Winkler has been making knives and axes since he was in high school and has evolved into one the nation’s top knife makers. His handiwork is in use by police, firefighters and special operations units across the world. They have been featured in movies, such as LAST OF THE MOHICANS, on television, and written about in numerous publications. Your first impression may be, now that’s an expensive knife, but let’s take a look at why.

Tags: Mast Family Favorites, Local Flavor, Winston-Salem, Columbia, Knoxville, Greenville, Hendersonville, Asheville, Boone, Waynesville, Valle Crucis, all
Gear Up With Columbia PFG
May 30, 2018
Gear Up With Columbia PFG

Fishing in PFG gear from ColumbiaFew things in life hit their mark like the Columbia Performance Fishing Gear line. These things come about as close to perfect as you can get without actually catching the fish for you.

Tags: Travel, Adventure, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Land Trust Day is Set for June 2
May 23, 2018
Land Trust Day is Set for June 2

This farm is in a land conservancy land trust.Mark Twain once said, “Buy land, they’re not making it any more.” It stands to reason, that if they’re not making it any more, then we should consider it rare and care for it as a collector’s item, making certain that it will be passed on to a new generation. In a nutshell, that’s what a land trust does, and why we should celebrate their efforts because we all benefit from them.

Tags: Inspiration, Local Flavor, Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Add to Your Summer Reading List
May 16, 2018
Add to Your Summer Reading List

Time to enjoy a good book. There’s nothing like enjoying a good book under a shade tree with a nice breeze blowing or on a warm sandy beach with the sound of waves crashing on the shoreline. Summer reading runs the gamut from bodice rippers and murder mysteries to non-fiction accounts of our times and classics from long ago. We asked our employees to share some of their recommendations to add to your summer reading list.

Tags: Local Flavor, Adventure, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
May is Sharing Our Shoes Month
May 9, 2018
May is Sharing Our Shoes Month

Answer the S-O-S CallSpring cleaning is taking place in all Mast Store communities. Windows are being scrubbed; the carpet is getting cleaned; and the closets, well, if you haven’t worn it in a while, it’s probably time to say goodbye to it. Take a good look at your shoes. If they have some miles left in them, we can make it easy for you to put some smiles on some local faces.

Tags: Local Flavor, Inspiration, At Home, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Mast Store's Top 11 Gift Ideas for Mom
May 2, 2018
Mast Store's Top 11 Gift Ideas for Mom

Happy Mother's Day!Mother’s Day is a little over a week away, so we know the stress of coming up with something special for your Mom is weighing on you. She is a hard one to find a gift for that’s just right. So, take a few cues from her – what does she like to do, where does she spend a lot of time, is there a gift you can give her to make something easier? Those are just a few of the questions you can ask to come up with the perfect gift, which Mom always taught you should be “thoughtful, useful, or heartfelt.” We think it’s best when they are all three. Here are a few ideas.

Tags: Mast Family Favorites, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
Get-Ready-for-Summer Checklist
April 25, 2018
Get-Ready-for-Summer Checklist

The Big Bubble ThingWe are eagerly waiting for sun and fun! While the April showers mode continues, we’re actively putting together supplies for a summer filled with outings, laughter, and fun. Here’s a list of items with safety and protection at the forefront, so you can focus more on the fun part.

Tags: Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, At Home, Mast Family Favorites, Adventure, all