June 30, 2022
Pomp & Parade, Bonfires & Illuminations

FireworksFireworks of a sort have always been a part of 4th of July celebrations, beginning with mock funerals of King George III to celebrate the birth of independence. On July 4, 1777, ships at the docks in Philadelphia fired cannons in a 13-gun salute. Here's a list of colorful and booming celebrations for 2022.

Tags: Local Flavor, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
June 24, 2022
Rock-A-Bye, Camper, Under Treetops

Spend the night under the starsThe Great American Campout takes place Friday, June 24 – Saturday, June 25. Sponsored by the National Wildlife Federation, the event is designed to connect campers of all stripes across the country with nature, wildlife, and each other.

Tags: Greenville, Adventure, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis
June 10, 2022
Forests, Fairies, Fish, and Pinball: Fun with the Family in Hendersonville

Bearfootin' in Hendersonville - Downtown Art DisplayHendersonville may be nicknamed “The City of Four Seasons,” but this picturesque mountain town especially stands out in the summertime. With kid-friendly attractions, top-notch restaurants to suit all tastes, and charming accommodations within walking distance of downtown, it makes the ideal destination for a family weekend getaway.

Tags: Local Flavor, Hendersonville
May 16, 2022
What's in a Land Trust?

Land Trust Day 2022 is June 4Land trusts are non-profit organizations that work with landowners and other associations to help save our land heritage, create open spaces, protect wetlands and wildlife habitats, and provide recreational opportunities for everyone. On June 4, all Mast Store locations will host representatives from a community land trust partner. To support the important work that they do, each store will donate 20% of that day’s sales to its partner conservancy.

Tags: Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
May 13, 2022
It's Wedding Season

Wedding Gift IdeasWeddings are big events bringing together members of two families to celebrate their union into one bigger family. There’s usually a ceremony, probably some drama, good food, maybe a little drink, and stacks of gifts. We’ve pulled together several thoughtful gifts that are perfect for any couple requesting your presence at their nuptials.

Tags: At Home, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
May 9, 2022
Workin' for Livin'

Farm in a Land ConservancyIf you’re a child of the ‘80s, you might remember “Workin’ for a Livin’,” a song by Huey Lewis and the News that paid tribute to the work-a-day folks that keep our lives moving forward. The same sentiment can be applied to the work of land trusts – they are workin’ for OUR livin’.

Tags: Inspiration, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 29, 2022
Everyone Should Hug a Tree for History, Health, and Happiness

Trees in a rural settingToday is Arbor Day, and we’re celebrating the beauty and symbolism trees lend to our world. Take a look at this tree-themed trivia from across our region. We hope the facts will inspire you to hug a tree or, especially, plant one in honor of all that trees do for us and our environment! 

Tags: Inspiration, Gardening, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 20, 2022
Thinking Outside the Bin - Part 1

Think Outside the BinRecycling is a comprehensive process. Many of us are familiar with the basic “3 R’s” that describe it: Recycle, Reduce, Reuse.

Tags: Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
April 20, 2022
Thinking Outside the Bin - Part 2

Think Outside the Bin - Part 2The good news is that our recycling trend has improved in the United States over the past several decades. According to the Environmental Protection Agency, Americans recycled less than 10 percent of their household waste in 1980. In its most recent data from 2018, the EPA found that we now recycle slightly more than 32% of it.

Tags: Behind the Scenes, Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
March 30, 2022
Energizing the Virtuous Cycle 

The Virtuous Recycling CycleThe virtuous cycle is a series of events that tends toward equilibrium. It reinforces itself through a feedback loop to grow, expand, and increase its effectiveness. As it relates to recycling, we must be willing to buy recycled goods to create demand for recycled items, which makes the manufacturing of recycled goods desirable. 

Tags: Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
March 11, 2022
A City on Track

Hotel Roanoke and Conference Center, Roanoke, VAIf you’ve never been to Roanoke, Virginia, you wouldn’t realize just how much a railroad defines the city. Series of rail lines consolidate and cut through the northern edge of downtown. They span east and west across the mountain valley where Roanoke lies. The same rail that built the city into the place it is today will carry those stories along the track into its future and, at the same time, bring new stories along the way. 

Tags: Local Flavor, Roanoke
February 25, 2022
Main Street Mouse Hunt

Mice on Main in Downtown Greenville, SCA key to a mysterious quest lies within the Greenville Mast General Store. It’s a treasure map of sorts. Only the treasure is likely not what you’d expect. Instead of gold, jewels, or ancient artifacts, on this journey, everyone is searching for mice. 

Tags: Local Flavor, Greenville
February 1, 2022
A Sweet Valentine's Feast: Mast Store's "Be a Sweetheart" Enters 19th Year

Be a Sweetheart February 12-13, 2022For 19 years now, Mast Store has matched each pound of bulk candy purchased during its Be a Sweetheart event with a $1 donation to our food security partners. A dollar purchases 3, 5, 7, even 10 hearty meals for someone experiencing food insecurity. This Valentine's Day, show your love on many levels - to your sweetheart and to the local community. 

Tags: Inspiration, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
January 21, 2022
A Hot Spot to Gather

The pot-bellied stove in the Front Room at the Original StoreWe’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove?

Tags: Local Flavor, Valle Crucis
January 5, 2022
A Little Sweet History

The Candy Barrel at the Mast Store Annex in Valle CrucisTwenty-five years ago, on January 9, 1997, the Candy Barrel officially became a part of the Mast General Store. This is the backstory of how it happened. 

Tags: Local Flavor, Valle Crucis
December 23, 2021
Accidental Christmas Traditions

The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental.

Tags: Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
December 1, 2021
Share the Warmth Throughout the Month of December

Share the Warmth with ColumbiaThe hustle and bustle of the holiday season are upon us. As we bundle up to ward off the sting of the winter winds, we realize how truly fortunate we are to have a warm coat and hat. Some of our neighbors aren’t quite as lucky. This year is the 17th anniversary of our Share the Warmth Coat Campaign sponsored by Columbia Sportswear.

Tags: Mast Family Favorites, Local Flavor, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 15, 2021
Comfortable Fall Colors at Winter's Doorstep

Visit Columbia in Late FallFamously hot Columbia is just right for fall color enjoyment. The steamy temperatures of summer are a distant memory and snowflakes are nowhere to be found on the itinerary. While the fall colors may not be as readily evident, there are beautiful places to get fully immersed in autumn’s glory.

Tags: Travel, Fall Foliage Primer, Columbia
November 8, 2021
Holiday Planning Guide

Holiday HappeningsIt’s the most wonderful time of the year … and it’s the most hectic time of the year, too. Gifts to buy, boxes to wrap, meals to cook, rooms to decorate, cards to write – the list could go on and on. Outside the general lists are the special occasions and events not to miss. We’ve collected several of them in one spot to make it easier to add them to your calendars.

Tags: Travel, Mast Family Favorites, Roanoke, Winston-Salem, Columbia, Knoxville, Greenville, Asheville, Hendersonville, Waynesville, Boone, Valle Crucis, all
November 8, 2021
A Tale of Twin Cities

Visit Winston-Salem during the HolidaysIntricate stars twinkle from cottage doorways, behind the opaque attic windows of bakeries and blacksmith shops, under the arched ceiling of a covered wooden footbridge, and amidst the remnants of crimson and gold foliage lining cobblestone sidewalks. Today, Moravian stars are found throughout Winston-Salem and are welcome harbingers of the holiday season.

Tags: Local Flavor, Winston-Salem

spinning loader
close or escape key
close or escape key

DON'T MISS OUT ON GREAT DEALS!

NEW EMAIL SUBSCRIBERS

Sign up and save 15% on your next order

GREAT DEALS ARE ON THE WAY TO YOUR INBOX!

CONTINUE SHOPPING