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The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753. ...read more
Local Flavor | Recipes | Travel
Winston-Salem
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
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Each year, Columbia Sportswear teams with Mast General Store to gather gently loved coats and jackets for our neighbors who need them for the coldest part of the year. Columbia kicked off this year’s collection by making its own donation of new jackets. ...read more
At Home | Inspiration
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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We know you have questions about land trusts: What are they? How do they work? Where are they located? Who can help with their work? What’s in it for me? All good questions, especially that last one because there’s something in their work for all of us! ...read more
Inspiration | Local Flavor | Mast Family Favorites
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The heart of any city is its downtown, where restaurants, boutiques, lawyers, hair salons, theaters, and many more enjoy the bustling hum of commerce. On May 25, 2011, Main Street welcomed an unconventional new retailer to its growing chorus of Downtown Columbia institutions when the Mast General Store opened its doors. ...read more
Local Flavor | Mast in the News
Columbia
April 13, 1991, was a big day for Waynesville and the Mast General Store. As the doors swung open, so started a journey for the town and for the Store that is filled with long-term relationships and maybe a little bit of magic. This year, Mast Store celebrates being a part of the Waynesville community for 30 years. ...read more
Local Flavor
Waynesville
When you go to your local downtown, do you ever stop to think of the events that transpired there? Downtowns are gathering places, the heart of the community, and where history happens and can be observed in the small events of every day. Let’s take a look at the interesting history of the Mast Store’s building in Winston-Salem. ...read more
Local Flavor
Winston-Salem
If you are walking just about anywhere in Downtown Winston-Salem, you are in the midst of history. In some locations, it is pretty obvious, like Old Salem, but in others, we need to dig just a little bit deeper. Nonetheless, North Carolina’s fifth-largest city has a lot to crow about. ...read more
Local Flavor | Travel
winston-salem
The winter months are not just for curling up with a good book in front a crackling fire. They are great for hitting the trails. Your favorite trails will show you new views. It’s a great time to discover new trails, too, when there aren’t as many hikers out and about. Here are a few of our favorite winter hiking spots that make us say, “Don’t hibernate, getting outside in the winter is great!” ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Hendersonville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
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