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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
My grandmother was a teacher, and she used the word primer, pronounced “primmer,” a lot. There were math primers to get the basics of operations, English primers to learn the foundations of grammar and punctuation, and, of course, spelling primers to garner all those rhymes for spelling success. So, why shouldn’t there be a “Fall Foliage Primer” to learn what you need to know about autumn’s color show? Well, now there is! ...read more
Fall Foliage Primer | Adventure | Local Flavor
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Greenville, South Carolina, is a city that has undergone a recent and oh-so-familiar “downtown revitalization.” While these city projects have varying degrees of success, in Greenville’s case, the revitalization has blossomed into a full-fledged revival. There is much to love about this beautiful city, especially in the fall. ...read more
Local Flavor
Greenville
Asheville, North Carolina, has been a haven for travelers since the 1800s. The beautiful colors of fall beckon visitors from far and near, but there’s much more to do than just wander about in an expansive real-life Monet painting. Prepare for an expansive itinerary, too. ...read more
Local Flavor
Asheville
The fall season officially arrives this week. While it is often bittersweet – summer is so hard to say goodbye to - but autumn is full of beauty, activities, and seasonal flavors that our reluctance is soon overcome with excitement. The High Country is where our heart is, and it's where a fall itinerary can be filled as quick as a blink. ...read more
Local Flavor
Boone | Original - Valle Crucis|Annex - Valle Crucis
It’s beginning to feel and look a lot like fall – cooler temperatures, clearer skies, and pumpkins, lots of pumpkins. While it’s sad to see summer drawing to a close, it’s always exciting to see what fall has to offer. Here are a few ideas to help you Fall for Knoxville over the next several weeks. (Originally published in 2021, dates updated for 2022.) ...read more
Local Flavor
Knoxville
Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006. ...read more
Local Flavor | Mast in the News
Knoxville
Guess what. We opened our newest “old” location during the height of the pandemic. We were asking ourselves, “Have we gone mad?” There were so many hurdles to jump and challenges to overcome, but we had a great staff and everything was in place and ready. And it’s been open for a year now. ...read more
Local Flavor
Roanoke