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The holiday season provides us plenty of reasons and opportunities to give a good hug. And what better gift is there to give this time of year? ...read more
At Home | Mast Family Favorites
All
Ah, the holidays. Perhaps a better reference would be Food-a-Paloosa! Think about it. Beginning at Thanksgiving and running through New Year’s Day (or Old Christmas on January 6 if you’re so inclined), can you name one gathering that does not have a food component? Office lunches, holiday open houses, neighborhood gatherings, Secret Santa get-togethers, Christmas parties... The list can be staggering. And that’s OK. Nothing brings a group together better than a good meal. So, let us prepare to lay a beautiful table and fill it with tasty fare from the best cooks around. ...read more
At Home | Recipes
All
The Holiday Season brings people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line with Mom and Dad to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
Adventure | Local Flavor | Travel
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
In March of 2012, Southeast Discovery, "The Retirement and Second Home Blog", wrote an article exploring the richness of Mast General Store - our history, values, people, and the things we care about. Here's a snippet of their post. Click through at the bottom to read more. ...read more
Local Flavor | Mast in the News
All
As the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails. ...read more
Adventure | Local Flavor | Mast in the News
Boone
Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello! ...read more
Behind the Scenes | Local Flavor | Mast in the News | Mast Family Favorites
Winston-Salem
The Charlotte Observer praised the Original Mast Store as a notable Southeast Excursion in the Living section. Here’s what they had to say: ...read more
Local Flavor | Mast in the News
Original - Valle Crucis