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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
My grandmother was a teacher, and she used the word primer, pronounced “primmer,” a lot. There were math primers to get the basics of operations, English primers to learn the foundations of grammar and punctuation, and, of course, spelling primers to garner all those rhymes for spelling success. So, why shouldn’t there be a “Fall Foliage Primer” to learn what you need to know about autumn’s color show? Well, now there is! ...read more
Fall Foliage Primer | Adventure | Local Flavor
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
South Carolina has given us a lot of great products. You might be surprised what our sister state has in store on our shelves.
...read more
Inspiration | Local Flavor
Greenville|Columbia
It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own. ...read more
Mast Family Favorites | At Home | Inspiration
All
Summer means enjoying more time outside playing, relaxing, and spending time with friends and family. It also means it's time for easy-breezy summer fare. With fresh fruits and veggies in abundance and loads of simple summer recipes, you'll have this backyard entertaining thing down pat. And we can help. We're sharing our favorite simple and sizzling summer recipes for your culinary delight. Trust us, these are gold! ...read more
At Home | Inspiration | Recipes
All
Do you find yourself staring out the window, daydreaming about being outside enjoying the sunshine, listening to the birds sing, and seeing what wildflowers are in bloom? Well, you are not alone, not by a long shot. When we’re not at work, we’re out enjoying those same things. This week we’ve asked our staff members to share some of their favorite places to hike. Next time you’re in the “neighborhood,” check out one of these adventures. ...read more
Adventure | Inspiration | Travel
Boone| Columbia | Knoxville | Valle Crucis | Winston-Salem
For many of us, summer is our vacation time, time away from the hustle and bustle, time to relax, time to dig in to that TBR (To Be Read, for those who don't have one piled three miles high) stack and read all the delicious books we've just been itching to devour. To help you choose some great reads this summer, we asked our employees what they will be reading and shared that with you here. Whether you're looking for a steamy escape, an engrossing whodunit, or a thought-provoking nonfiction piece, our recommendations offer a little something for everyone. So, take a gander at what we're reading, and maybe you'll find something to add to your own TBR pile this summer! ...read more
At Home | Inspiration
All
Just what do you get the man who gives his all? It's a conundrum sometimes to think of the perfect gift for your awesome dad. After all, he's done so much for you over the years, and you want to show how much you appreciate the love, the sacrifice, the joy he has brought to your life. ...read more
Inspiration | Mast Family Favorites
All