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blog
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April 24, 2025 6 minute READ
5 Activities to Treat Mom this Mother's Day
A single day certainly isn’t sufficient to praise a mother’s mettle and celebrate her for all that she is and does, but Mother’s Day provides an occasion to share kind words and express your love and gratitude for all that the women in your family – be they moms, grandmothers, stepmothers, godmothers, or mother-figures – have done for you. ...read more
Adventure | At Home | Gardening | Inspiration
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April 3, 2025 14 minute READ
Let the Festivities Begin!
Ah, spring. When a young man’s fancy (and a young girl’s) turns to... Festivals! And man oh man is there a plethora of festivals for almost every interest in or near a Mast Store community. From music to handcrafted wares and state dogs to encounters with historical figures, this spring and summer’s offering is as eclectic as it comes.
Photo by Rob Laughter, courtesy of MerleFest ...read more
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March 27, 2025 6 minute READ
Deep Thoughts on Spring Cleaning
“Spring Cleaning” is a term familiar to us all whether we like it or not. More than an average week’s worth of chores, spring cleaning signifies an annual, ceremonial yet rigorous, deep cleaning. ...read more
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March 3, 2025 13 minute READ
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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November 30, 2023 10 minute READ
It Just Would Not Be the Holidays Without
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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May 26, 2023 7 minute READ
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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