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sat10AM - 7PM
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In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more
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Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments.
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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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Did you know that some of your favorite Mast Store brands are the products of small businesses? That’s right. Mast Store supports local small businesses and artists and prides itself on sharing great products and talent with our customers. For this year’s SBS, we’d like to highlight a few of those wonderful brands that bring us all such great quality products right in our own backyards! ...read more
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You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. ...read more
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"Have you eaten?" That's the secret code for love and care in many families, but it's a question of real consequence for more people than many realize. That's why Mast Store is partnering with Merrell Footwear and local food agencies to turn the answer to that question into a resounding "yes" in our communities, especially for one of the most vulnerable populations, our children. ...read more
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A friend is someone you can call on when you need help, support, or to celebrate a milestone. Each September, the Mast Store celebrates friends in each of its communities that are working to create special places and to positively affect the local economy. On September 8, all Mast Stores will host volunteers from the Blue Ridge Parkway Foundation, the Friends of the Smokies, the Friends of the Reedy River, Palmetto Conservation Foundation, and Old Salem Museum and Gardens. At the end of the day, each location will donate 10% of the day’s sales to our community partner. ...read more
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Mark Twain once said, “Buy land, they’re not making it anymore.” It stands to reason, that if they’re not making it anymore, then we should consider it rare and care for it as a collector’s item, making certain that it will be passed on to a new generation. In a nutshell, that’s what a land trust does, and why we should celebrate their efforts because we all benefit from them. ...read more
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