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blog
latest blog posts see all blog posts CLOSE MENU
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February 3, 2026 6 minute READ
A Long-Running Sweet Feast
What would Valentine’s Day be if we didn’t swap sweets with our sweethearts? ...read more
Inspiration | Local Flavor | Mast Family Favorites
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January 29, 2026 7 minute READ
Prescriptions For Cabin Fever
Cabin fever can be suffered even by those who don’t reside in a cabin. Its symptoms include irritability, boredom, lack of energy, anxiety, and impatience. Sufferers can be kids who’ve had too many snow days, individuals who are working from home, or anyone who stares out the window wondering when spring will arrive. ...read more
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January 14, 2026 11 minute READ
Take on Something Bigger Than Yourself
How does one eat an elephant? One bite at a time. How does one make change? It starts with an idea that can be put into action. By sharing the idea with other people, the action gains momentum and creates a movement. The movement, with a firm hand and clear direction, makes strides to the goal of the original idea of change. ...read more
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March 3, 2025 14 minute READ
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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November 30, 2023 10 minute READ
It Just Would Not Be the Holidays Without
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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May 26, 2023 7 minute READ
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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