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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
This is the final Fall Foliage Primer of the year. It looks like Knoxville, Greenville, and Hendersonville still have some locations of high color. Other reporting spots - Boone/Valle Crucis, Asheville, and Waynesville - have some spotty color (particularly Oaks, which are in their glory right now, and some Maples). There are still lots of activities to get out and enjoy, too. Check out what our reporters have to suggest as well bid you a fond farewell until next year. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
We are reaching the peak! All locations can safely report that Fall is HERE! Some locations - like Valle Crucis and Boone - are just past peak, but still have pockets of incredible color, while other locations - like Greenville and Knoxville are just beginning to reach their highest color show. And there's lots in between in Waynesville, Asheville, and Hendersonville. It's our favorite time of year! Colder weather is on its way everywhere this week, so no matter where you're visiting, be sure to bring a jacket, a fleece, and a raincoat. The weather this time of year changes quickly. Take a look to see the fun activities to enjoy this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's week five of the Fall Foliage Primer and the color is beginning to show itself all over. Frost is likely in the Boone/Valle Crucis, Waynesville, and maybe Hendersonville areas later in the week, which will hasten the color change. Temperatures are perfect for leaf viewing, but there may be some showers, so remember your jackets. Check out this week's recommended events and activities. We're sure you'll find some of them to be "spooktacular." ...read more
Fall Foliage Primer
Asheville | Boone | Greenville | Hendersonville | Valle Crucis | Waynesville |Knoxville
It's week four of the Fall Foliage Primer and we're beginning to see some changes. The higher elevations around Boone and Valle Crucis had a light frost earlier in the week. Festivals in all locations abound for the weekend, so there's a lot of things to do. AND, we believe you may begin seeing even more color with the frost being on the pumpkin, so to speak, and the cooler temperatures. Get out and enjoy the beautiful season! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
It's week three of the Fall Foliage Primer and it seems that the march to fall color is now marking time in all locations. Everywhere had a cool snap early in the week, with some places having some much-needed rain. Mother Nature's paintbrush is still finding its way into the scenery, just slowly, but there are a number of fun events on the list of things to do. Check out what our reporters recommend for this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
This week's second edition of the Fall Foliage Primer finds color appearing in splotches but not big swaths. Some can be seen along the highest ridgelines and some roadways and landscaped areas. Flowers, pumpkins, and vines are also adding to the fall decor. Click on in and find out what our reporters have to suggest for the coming weekend. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville