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A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon. ...read more
Local Flavor | Travel
Annex - Valle Crucis | Boone | Original - Valle Crucis
The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful. ...read more
Behind the Scenes | Local Flavor
Roanoke
This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture. The prime lending rate was 14.5% with the interest rate being 11.3% (compare that to now – the interest rate is 2.7%). The country was in the midst of an energy crisis caused by the Iranian Revolution, which led to a drop in oil production and long lines at gas stations. Those are some of the external conditions a young family was facing when they made the decision to leave Florida and re-open an old general store. ...read more
Adventure | Behind the Scenes | Local Flavor | Mast Family Favorites | Mast in the News
All
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
It's the first report of the fall foliage season. As is to be expected, the most prevalent color is green, but in all reporting areas there is some fall color beginning to show itself. It might be in the blooming of goldenrod and asters or it might be in the sourwoods and dogwoods beginning to show their true colors. Read the full report to get ideas on activites to enjoy during your visit. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
This is the first report for the 2016 Fall Foliage Primer. All reporting locations in North Carolina, South Carolina, and Tennessee are reporting spotty color. It's still early, but some moderating and more seasonal temperatures will help begin the journey. Several events of note this week included Tweetsie's Ghost Train, an App State football game, Art in the Park in Asheville, the Pumpkin Patch Express near Waynesville, Art on Main in Hendersonville, and OktoberFest in Greenville.Of course, there are many opportunities for hiking and exploring everywhere! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
The second week of the 2016 Fall Foliage Primer has lots of green prevalent in all reporting areas. But that isn't stopping the colorful fall events to be enjoyed. Reporters have suggested several hikes along the Parkway, a waterfall tour near Hendersonville, and an Albino Skunk Festival. Take a look inside for more details and photos. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Here we are at the third week of October and more color is beginning to show, but we still have not had a frost. Some areas have had temperatures that dipped down into the 30s, which will get the fall color engine going. This weekend is a great weekend for those looking for Fairs, Festivals, Music, and Arts & Crafts with large festivals happening in all reporting communities. Get out and enjoy! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week four of the Fall Foliage Primer has lots of color in the North Carolina mountains and a smidgen more beginning to appear in the Greenville, SC area. The weather has been unseasonably warm, but this weekend all areas will have decidedly fallish temperatures, which will further hasten the color change. There are still lots of fall events to enjoy and hikes to be experienced. See what our reporters recommend this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week five of the Fall Foliage Primer still has stunning color in just about every reporting area in North Carolina and South Carolina. That's truly amazing! The highest elevations have reached their peak and are shedding their leaves, which leads to fabulous long-range views. Asheville, Waynesville, and Hendersonville are taking on color and a drive along the Parkway to see what's in front of you and down in the valleys is well worth the time. Greenville and Knoxville are beginning to see more color changes. The weather is going to be GREAT this weekend, so get ready to get outside. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville