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The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
All
Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
All
March is Women’s History Month, and, in celebration, Mast General Store is recognizing women-owned companies whose products we carry. ...read more
Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
It's the first report of the fall foliage season. As is to be expected, the most prevalent color is green, but in all reporting areas there is some fall color beginning to show itself. It might be in the blooming of goldenrod and asters or it might be in the sourwoods and dogwoods beginning to show their true colors. Read the full report to get ideas on activites to enjoy during your visit. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
This is the first report for the 2016 Fall Foliage Primer. All reporting locations in North Carolina, South Carolina, and Tennessee are reporting spotty color. It's still early, but some moderating and more seasonal temperatures will help begin the journey. Several events of note this week included Tweetsie's Ghost Train, an App State football game, Art in the Park in Asheville, the Pumpkin Patch Express near Waynesville, Art on Main in Hendersonville, and OktoberFest in Greenville.Of course, there are many opportunities for hiking and exploring everywhere! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
The second week of the 2016 Fall Foliage Primer has lots of green prevalent in all reporting areas. But that isn't stopping the colorful fall events to be enjoyed. Reporters have suggested several hikes along the Parkway, a waterfall tour near Hendersonville, and an Albino Skunk Festival. Take a look inside for more details and photos. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Here we are at the third week of October and more color is beginning to show, but we still have not had a frost. Some areas have had temperatures that dipped down into the 30s, which will get the fall color engine going. This weekend is a great weekend for those looking for Fairs, Festivals, Music, and Arts & Crafts with large festivals happening in all reporting communities. Get out and enjoy! ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week four of the Fall Foliage Primer has lots of color in the North Carolina mountains and a smidgen more beginning to appear in the Greenville, SC area. The weather has been unseasonably warm, but this weekend all areas will have decidedly fallish temperatures, which will further hasten the color change. There are still lots of fall events to enjoy and hikes to be experienced. See what our reporters recommend this week. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Week five of the Fall Foliage Primer still has stunning color in just about every reporting area in North Carolina and South Carolina. That's truly amazing! The highest elevations have reached their peak and are shedding their leaves, which leads to fabulous long-range views. Asheville, Waynesville, and Hendersonville are taking on color and a drive along the Parkway to see what's in front of you and down in the valleys is well worth the time. Greenville and Knoxville are beginning to see more color changes. The weather is going to be GREAT this weekend, so get ready to get outside. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville