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July 19, 2018 10 minute READ

We're KEEN on That!

According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life. ...read more

tags Mast Family Favorites | Customer Stories | Adventure | Travel

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October 16, 2017 2 minute READ

Stanley – Loved By Generations

Though it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles. ...read more

tags Mast Family Favorites | Customer Stories | Adventure

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October 11, 2017 3 minute READ

What Mast Means to You

This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. ...read more

tags Behind the Scenes | Customer Stories | Inspiration

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October 10, 2017 2 minute READ

Neighbors Helping Neighbors

Waynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug. ...read more

tags Inspiration | Behind the Scenes | Mast Family Favorites | Customer Stories

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October 8, 2017 2 minute READ

The Holidays Revisited

For my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations. ...read more

tags Inspiration | Behind the Scenes | Customer Stories | Local Flavor

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October 8, 2017 4 minute READ

Sock Monkeyin' Around

LaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions. ...read more

tags Behind the Scenes | Mast Family Favorites | Customer Stories | Local Flavor

locations-icon Asheville

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We're KEEN on That!

Stanley – Loved By Generations

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