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sun11AM - 6PM
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mon10AM - 6PM
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fri10AM - 7PM
sat10AM - 7PM
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In our fast-paced world, we often forget the things that can be done without the assistance of a computer, tablet, phone, or other electronic devices. Doing things by hand helps keep your brain sharp. ...read more
At Home
All
A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon. ...read more
Local Flavor | Travel
Annex - Valle Crucis | Boone | Original - Valle Crucis
The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful. ...read more
Behind the Scenes | Local Flavor
Roanoke
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
Inspiration | Local Flavor | Travel
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
For my family, the holiday season isn’t complete without a reading of Dylan Thomas’ “A Child’s Christmas In Wales”. Everyone’s favorite ornament on the tree is a wide-mouthed Santa who, when you squeeze his cheeks, offers a chocolate kiss. And each stocking gets a beautiful, large navel orange in the bottom of the toe, just like my Swedish cousins have done for generations. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
All
LaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions. ...read more
Behind the Scenes | Mast Family Favorites | Customer Stories | Local Flavor
Asheville
Last year, a beautiful, petite, and cheerful 96-year-old woman and her son stopped by the Mast Store in Asheville and visited with us for a while. Many Mast guests with rich histories and even richer stories pass through our doors every day, but this guest was particularly special because she holds the keys to the history of our beloved Valle. Valle Crucis – the birthplace of Mast General Store. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
Reflecting on her own childhood, Blanche describes her dad, Clingman Hodges, as “the greatest musician”. He mastered the banjo, mandolin, and auto harp . Each morning, he’d awaken the children for school and their mother’s fresh made biscuit breakfast by picking a cheerful tune on the banjo. ...read more
Inspiration | Behind the Scenes | Customer Stories | Local Flavor
Original - Valle Crucis|Annex - Valle Crucis
It used to be roots and herbs and crops and chickens that folks brought to the Mast General Store in historic Valle Crucis for trade. Today, the items "traded" are more along the lines of baskets, birdhouses, bread, homemade butter, and hand-turned bowls. Although the products may have changed, the intent is still the same - the Mast Store provides a marketplace for local and regional residents and artists to present the fruits of their efforts. ...read more
Mast Family Favorites | Customer Stories | Local Flavor
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