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February 2, 2023 5 minute READ

Mast Store’s Foundation of Giving and Service

Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19^th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more

tags Behind the Scenes | Inspiration

locations-icon All

September 7, 2022 4 minute READ

Set the Pantone for Fall

Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout. ...read more

tags Behind the Scenes | Inspiration

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February 1, 2021 3 minute READ

5 Reasons to Give Chocolate on Valentine's Day

Which came first – Valentine's Day or chocolate? And why is chocolate such a popular gift on Valentine's Day? Candy, and chocolate, in particular, is so popular that purchases of chocolate total over 58 million pounds during Valentine's week alone. Now that's A LOT of chocolate! ...read more

tags Behind the Scenes | Inspiration | Local Flavor | Mast Family Favorites

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April 30, 2020 1 minute READ

We Arrived on April 30, 1980

On a cool spring day in 1980, April 30 to be exact, a young family arrived in the mountains of North Carolina. After a long drive from Florida in a UHaul and a pickup truck, they were about to begin their lives' work in an old general store. In this short video blog, you'll hear what their first impressions in Faye's own words. ...read more

tags Behind the Scenes | Inspiration

locations-icon Original - Valle Crucis|Annex - Valle Crucis

October 18, 2019 4 minute READ

Food for Kids is Food for Thought (and Action)

The U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities. ...read more

tags Behind the Scenes | Inspiration

April 18, 2018 4 minute READ

Mast Store Celebrates Earth Day Every Day

When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth. ...read more

tags Behind the Scenes | Inspiration

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Mast Store’s Foundation of Giving and Service

Set the Pantone for Fall

5 Reasons to Give Chocolate on Valentine's Day

We Arrived on April 30, 1980

Food for Kids is Food for Thought (and Action)

Mast Store Celebrates Earth Day Every Day

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location

tags

history