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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental. ...read more
At Home | Inspiration | Mast Family Favorites
All
As an old-fashioned general store, customer service is at our core. We realize you may not feel comfortable coming into the store right now, but you may have some needs that we can help with. So, we did a little brainstorming around the pot-bellied stove, and we think we have an idea – curbside pickup. ...read more
Local Flavor | At Home
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville |Winston-Salem
Fall finally made it, and with that, it’s time to pick over the tomatoes, beans, peppers, and whatever else you might have lingering in your gardens one last time. You’ll want to savor what you can as it’s fresh off the vine, but what do you do with the excess? We have a few ideas. ...read more
At Home | Recipes
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem
It's time to pay special attention to the woman in your life who loves you unconditionally. No, not Ms. Crabtree. Mom! It's almost Mother's Day! I know, it's LAST-minute time on gifts, but we have you covered. Read on to see our gift ideas for mom in all her moods. ...read more
At Home | Inspiration | Mast Family Favorites
All
Fall is here! The bridge between summer and fall is full of delicious possibilities: the last heirloom tomatoes and sweet corn linger, pears and sweet potatoes start to arrive, and more apples than you can name can all be found at your local farmers’ market. ...read more
Local Flavor | Gardening | At Home
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville
Thinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated… ...read more
At Home | Mast Family Favorites | Local Flavor | Adventure
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville | Winston-Salem|Asheville