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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
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You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
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Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
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The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
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There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities ...read more
At Home | Inspiration | Mast Family Favorites
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Fall finally made it, and with that, it’s time to pick over the tomatoes, beans, peppers, and whatever else you might have lingering in your gardens one last time. You’ll want to savor what you can as it’s fresh off the vine, but what do you do with the excess? We have a few ideas. ...read more
At Home | Recipes
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem
Mast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping. ...read more
At Home | Inspiration
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It’s hard to believe that it’s time to make the closet changeover from summer to fall. If you choose carefully among last year’s trending styles, you can update your look by adding a few key items from this year’s emerging course. Let’s get started. ...read more
At Home | Inspiration
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It seems like back-to-school time comes faster and faster every year. The summer fun has just begun, and then it’s time to pore over checklists and see what still fits in the closet. We’ve put on our thinking caps, inverted and multiplied, and come up with the least common denominator list of essentials that most anyone headed back to class will need. ...read more
At Home
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It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own. ...read more
Mast Family Favorites | At Home | Inspiration
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