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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
There are people and groups in every community that are movers and shakers. They see something that needs to be done, and they enlist others to contribute their time, talent, and capital to make it happen. The final product is an investment in the community itself that engenders pride, becomes a well-loved asset, contributes to quality of life, and even increases the economic viability of the region. ...read more
Inspiration | Local Flavor
All
Did you know that North Carolina annually ranks between seventh and ninth in apple production for the entire United States? The top apple-producing counties are Wilkes, Alexander, Lincoln, Cleveland, Haywood, and Henderson, with Henderson growing 70%-80% of the apples harvested in the state. We reckon that sounds like a good reason for North Carolina’s Apple Festival to be headquartered in Hendersonville! ...read more
Local Flavor | Travel
Hendersonville
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
It’s hard to believe that it’s time to make the closet changeover from summer to fall. If you choose carefully among last year’s trending styles, you can update your look by adding a few key items from this year’s emerging course. Let’s get started. ...read more
At Home | Inspiration
All
It seems like back-to-school time comes faster and faster every year. The summer fun has just begun, and then it’s time to pore over checklists and see what still fits in the closet. We’ve put on our thinking caps, inverted and multiplied, and come up with the least common denominator list of essentials that most anyone headed back to class will need. ...read more
At Home
All
It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own. ...read more
Mast Family Favorites | At Home | Inspiration
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Summer means enjoying more time outside playing, relaxing, and spending time with friends and family. It also means it's time for easy-breezy summer fare. With fresh fruits and veggies in abundance and loads of simple summer recipes, you'll have this backyard entertaining thing down pat. And we can help. We're sharing our favorite simple and sizzling summer recipes for your culinary delight. Trust us, these are gold! ...read more
At Home | Inspiration | Recipes
All
For many of us, summer is our vacation time, time away from the hustle and bustle, time to relax, time to dig in to that TBR (To Be Read, for those who don't have one piled three miles high) stack and read all the delicious books we've just been itching to devour. To help you choose some great reads this summer, we asked our employees what they will be reading and shared that with you here. Whether you're looking for a steamy escape, an engrossing whodunit, or a thought-provoking nonfiction piece, our recommendations offer a little something for everyone. So, take a gander at what we're reading, and maybe you'll find something to add to your own TBR pile this summer! ...read more
At Home | Inspiration
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When we were kids, summers seemed to stretch out forever, like the taffy we pulled or like the distance to the peaks of the hazy mountains we call home. There was so much fun to be had in cricks and mud puddles, on crawdad hunts or special-ops Hide-and-Seek missions. Whatever we played, we played hard until Dark Thirty … or when mom called us in. For many of us, in generations that we remember as the good old days, the world was our playground—outside was its own resort, the living room was a fort, and when we got together to play … watch out, world. ...read more
At Home | Inspiration
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