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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
All
My grandmother was a teacher, and she used the word primer, pronounced “primmer,” a lot. There were math primers to get the basics of operations, English primers to learn the foundations of grammar and punctuation, and, of course, spelling primers to garner all those rhymes for spelling success. So, why shouldn’t there be a “Fall Foliage Primer” to learn what you need to know about autumn’s color show? Well, now there is! ...read more
Fall Foliage Primer | Adventure | Local Flavor
All
Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
During the month of May, Mast asks that you join us as we reach out into our communities and fill a need: shoes. ...read more
At Home | Inspiration
All
With Earth Day approaching, we are turning our attention to what we need to be looking at every day. What can I do today to lessen my impact on the earth? After all, it is the only one we have AND the only place you can find chocolate. As it turns out, there’s a lot we all can do, and there are many considerations our vendors are working into their business practices too. ...read more
Inspiration | Inspiration | At Home
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No one deep-cleaned like my grandma. She would gather her good old reliables, her trusted cleaning supplies she’d used since they were invented probably, and with her patented elbow grease and will power, she’d refresh, restore, and renew the whole house in one day.
At Home | Inspiration | Mast Family Favorites | Recipes
All
Sitting on the front porch is as iconic as a white picket fence— and it’s just as much a part of the American dream too. A dream we are lulled into by listening to the sounds of cicada and crickets, drowsily watching the night lit up by lightning bugs and filtered moonlight, and rocking back and forth to the rhythm of times gone by. ...read more
At Home | Inspiration | Mast Family Favorites
All
Planning your garden requires big dreams and attention to small details. Read on for tips to get your garden off to a good start before your shovel breaks the dirt. ...read more
At Home | Inspiration | Gardening
All
Taking a break and focusing on what makes us happy every now and then is vital to our well-being, mentally and physically. And that can look like many things, but there are a few tried and true ways we know to beat the winter blues— taking time for self-care, enjoying some comfort food, and having a little bit of fun. ...read more
Adventure | At Home | Inspiration
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