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The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century. Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more
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Winston-Salem
The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753. ...read more
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Winston-Salem
The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year. ...read more
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In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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It seems like back-to-school time comes faster and faster every year. The summer fun has just begun, and then it’s time to pore over checklists and see what still fits in the closet. We’ve put on our thinking caps, inverted and multiplied, and come up with the least common denominator list of essentials that most anyone headed back to class will need. ...read more
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It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own. ...read more
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Summer means enjoying more time outside playing, relaxing, and spending time with friends and family. It also means it's time for easy-breezy summer fare. With fresh fruits and veggies in abundance and loads of simple summer recipes, you'll have this backyard entertaining thing down pat. And we can help. We're sharing our favorite simple and sizzling summer recipes for your culinary delight. Trust us, these are gold! ...read more
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For many of us, summer is our vacation time, time away from the hustle and bustle, time to relax, time to dig in to that TBR (To Be Read, for those who don't have one piled three miles high) stack and read all the delicious books we've just been itching to devour. To help you choose some great reads this summer, we asked our employees what they will be reading and shared that with you here. Whether you're looking for a steamy escape, an engrossing whodunit, or a thought-provoking nonfiction piece, our recommendations offer a little something for everyone. So, take a gander at what we're reading, and maybe you'll find something to add to your own TBR pile this summer! ...read more
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When we were kids, summers seemed to stretch out forever, like the taffy we pulled or like the distance to the peaks of the hazy mountains we call home. There was so much fun to be had in cricks and mud puddles, on crawdad hunts or special-ops Hide-and-Seek missions. Whatever we played, we played hard until Dark Thirty … or when mom called us in. For many of us, in generations that we remember as the good old days, the world was our playground—outside was its own resort, the living room was a fort, and when we got together to play … watch out, world. ...read more
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It's time to pay special attention to the woman in your life who loves you unconditionally. No, not Ms. Crabtree. Mom! It's almost Mother's Day! I know, it's LAST-minute time on gifts, but we have you covered. Read on to see our gift ideas for mom in all her moods. ...read more
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