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blog
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June 11, 2025 8 minute READ
The Open Sign is Out for Valle Crucis
A couple of weeks ago, many chambers of commerce and tourism groups held a ceremonial ribbon-cutting to signify that Western North Carolina is open and awaiting your visit. Valle Crucis is open, too, and welcomes a new restaurant and a revamped trail to its offerings. We hope you’ll visit soon. ...read more
Local Flavor | Travel
Annex - Valle Crucis | Boone | Original - Valle Crucis
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June 5, 2025 3 minute READ
Mast Store Roanoke Celebrates Five Years
The Roanoke Mast General Store celebrates its five-year anniversary on Tuesday, June 17. While Mast Store’s history in this city is still young, that doesn’t mean it hasn’t been eventful. ...read more
Behind the Scenes | Local Flavor
Roanoke
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May 30, 2025 11 minute READ
45 Years Ago: The Cooper Family Legacy
This week we’re joining Mr. Peabody and stepping into the Wayback Machine. As he adjusts the dials to get us to Valle Crucis in late 1979 and early 1980, we’ll share a few historic markers to help paint a clearer picture. The prime lending rate was 14.5% with the interest rate being 11.3% (compare that to now – the interest rate is 2.7%). The country was in the midst of an energy crisis caused by the Iranian Revolution, which led to a drop in oil production and long lines at gas stations. Those are some of the external conditions a young family was facing when they made the decision to leave Florida and re-open an old general store. ...read more
Adventure | Behind the Scenes | Local Flavor | Mast Family Favorites | Mast in the News
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March 3, 2025 13 minute READ
The Mountains Are Open - Vacation & Volunteer
In the days after September 27, 2024, highway information signs were emblazoned with a message... Do Not Travel in Western North Carolina. That sounds ominous, but its message was not overstated. Because of the tireless work by state and federal employees, local folks, and thousands and thousands of volunteers, the mountains are OPEN – including two lanes of Interstate 40 – and we invite you to vacation... And volunteer! ...read more
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November 30, 2023 10 minute READ
It Just Would Not Be the Holidays Without
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
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May 26, 2023 7 minute READ
John and Faye Cooper: Why We Support Land Trusts
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
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