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May 23, 2024 7 minute READ

Crab Orchard Falls are a part of a conservation easement at the Valle Crucis Conference Center

For Land's Sake!

There’s an old adage about real estate investment that goes, “Buy land. They’re not making it anymore.” The line packs so much wit and wisdom that it has variations attributed to – not one but – two of America’s most notable quip-masters, Mark Twain and Will Rogers. Its truth is also precisely why we need land trusts. ...read more

tags Local Flavor | Mast Family Favorites

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May 10, 2024 7 minute READ

Bigfoot welcomes festival goers to Marion, the home of the Bigfoot Festival - photo courtesy of John Bruner

Big Mysteries in the Mountains

A mysterious creature roams the hills of Appalachia. It carries its bulky, slouching figure upright yet travels with catlike agility under the cover of night so that it goes undetected and unseen – by most people, at least. Though it’s said to stand much taller than an adult human with hair or fur covering its body from head to toe, the creature is best known for one distinctive feature evidenced only by the tracks it leaves on the ground… An oversized foot. ...read more

tags Local Flavor | Mast Family Favorites

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May 2, 2024 4 minute READ

Mast Store in Asheville - circa 1950s and circa today - historic photo courtesy of Pack Memorial Library.

Mast Store in Asheville Celebrates 25 Years on Biltmore Avenue

It’s hard to believe that a quarter century has passed since the Mast General Store opened its fifth location on historic Biltmore Avenue in a resurging Downtown Asheville. Sunday, May 12, 2024, marks the date when the doors first officially opened to welcome locals and visitors alike. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly popped popcorn. ...read more

tags Local Flavor | Mast in the News

locations-icon Asheville

April 18, 2024 6 minute READ

Gotfryd, Bernard, photographer. Smog, N.Y.C. Photograph. Retrieved from the Library of Congress and Afif Ramdhasuma (from pexels.com)

Earth Day: Making the Planet a Healthier, Happier Place to Live

What a difference a few decades make! The images of New York City were taken in 1970 (Bernard Gotfryd, Library of Congress) and in 2018 by Afif Ramdhasuma (from pexels.com). Earth Day has been celebrated on April 22 since it was established through grassroots efforts in 1970. It was a response to increasing concerns caused by smog (intense air pollution caused mainly by exhaust fumes), Great Lakes at risk of dying from pesticide runoff and waste dumping, and rivers that caught on fire (the Cuyahoga River in Ohio famously caught fire in June of 1969). It was also the year when monumental legislation was enacted to address all kinds of environmental concerns. ...read more

tags At Home | Inspiration

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April 11, 2024 20 minute READ

Boonerang Music and Art Festival in Downtown Boone, NC

It's Go Time: Spring and Summer Events 2024

If it’s true, as they say, that seeing is believing, then we at Mast Store would like to propose another entry to your quip collection: Doing is moving. “Doing” not only requires movement - “doing” moves you both physically and emotionally. ...read more

tags Local Flavor | Mast Family Favorites | Travel

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April 3, 2024 13 minute READ

What's on Your Reading List?

What is a library? It’s a big building with lots of books in it. But wait, it’s so much more. The library is a gateway to your wildest dreams, a place to learn, a place to imagine, a place to make friends. Today’s libraries are repositories of books, but they also are places to get help to learn to read or improve your reading, to improve your math skills, to listen to a performance by a string quartet, to watch a movie, to refine your crafting skills, and to gather with fellow writers. Yes, libraries are SO much more. ...read more

tags Adventure | Inspiration | Mast Family Favorites

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The Mountains Are Open - Vacation & Volunteer

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John and Faye Cooper: Why We Support Land Trusts

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For Land's Sake!

Big Mysteries in the Mountains

Mast Store in Asheville Celebrates 25 Years on Biltmore Avenue

Earth Day: Making the Planet a Healthier, Happier Place to Live

It's Go Time: Spring and Summer Events 2024

What's on Your Reading List?

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