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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Original - Valle Crucis
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more
Local Flavor | Mast in the News
Boone
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
Week three of the primer is seeing a lot more color appearing in the higher and middle elevations. In some reporting locations, the color change really sped up over the weekend. This week is filled with festivals and special events to truly get out and take part in the color change. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville
Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap! ...read more
Local Flavor | Mast Family Favorites
Hendersonville | Waynesville|Asheville
Hiking in winter poses challenges that are very different from hitting the trail all other seasons of the year. Shortened daylight, lower temperatures, and quickly changing conditions may present obstacles, but they are all easy to safely navigate with proper planning. We sat down this week with Dan, one of our resident “hiking experts” at the Mast Store Asheville, for some valuable tips you’ll want to use as you plan your outdoor adventure in the coldest season of the year. ...read more
Adventure
All
Crocuses and daffodils popping up all over the southeast serve as a cheerful reminder that spring is just around the corner. The longer days of sunshine and warmer temperatures always inspire us to get outside and explore something new. This year, we're looking forward to enjoying an urban outdoor adventure along the Haywood County Quilt Trail. ...read more
Local Flavor | Adventure
Waynesville
It used to be roots and herbs and crops and chickens that folks brought to the Mast General Store in historic Valle Crucis for trade. Today, the items "traded" are more along the lines of baskets, birdhouses, bread, homemade butter, and hand-turned bowls. Although the products may have changed, the intent is still the same - the Mast Store provides a marketplace for local and regional residents and artists to present the fruits of their efforts. ...read more
Mast Family Favorites | Customer Stories | Local Flavor
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville | Winston-Salem
Week two of the Fall Foliage Primer is here, but a lot more color is not. Higher elevations around Graveyard Fields or Grandfather Mountain have more color, but in general we are seeing some reds and yellows hanging around with the getting-ready-to-get-started greens. While the leaves an event in themselves, there are many more happenings in our communities that our reporters hope to help you discover. ...read more
Fall Foliage Primer
Annex - Valle Crucis | Boone | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Waynesville|Asheville