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Mast General Store has long served as both a hub and a haven for neighbors in its community. From the late 19th century through the present, the store has provided for the needs of those it serves, not only as a merchant but also as a philanthropist. ...read more
Behind the Scenes | Inspiration
All
“Sweetheart” is one of the oldest terms of endearment in the English language. For most of the time the phrase has existed, there’s no surprise that its literal meaning has been associated with foods that conjure the pleasingly “sweet” sensation of love itself. ...read more
Inspiration | Local Flavor
All
How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more
Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
They say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities. ...read more
Local Flavor | Travel
All
It’s beginning to feel and look a lot like fall – cooler temperatures, clearer skies, and pumpkins, lots of pumpkins. While it’s sad to see summer drawing to a close, it’s always exciting to see what fall has to offer. Here are a few ideas to help you Fall for Knoxville over the next several weeks. (Originally published in 2021, dates updated for 2022.) ...read more
Local Flavor
Knoxville
Turn back the clock 15 years. Downtown Knoxville was a completely different place – devoid of people strolling the sidewalks with coffee cups in hand, cars waiting for other cars to pull out of parking spaces, or restaurants open on the 4th of July. So much has changed since August 17, 2006. ...read more
Local Flavor | Mast in the News
Knoxville