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Twenty years have flown by since the Mast Store in Greenville first opened its doors in the old Meyers-Arnold building, but Sunday, March 12, 2023, marks that day exactly. To celebrate, Mast Store is giving everyone who visits that day a free bag of its world-famous, freshly-popped popcorn. ...read more
Local Flavor | Mast in the News
Greenville
Few performers achieve a status where their music is synonymous with the place they call home. Dolly Parton would be such an icon of Tennessee, for instance. Likewise, no one evokes the image of “moonlight through the pines” in Georgia more than Ray Charles or the ancient tones of Kentucky’s bluegrass hills like Bill Monroe. Arguably no one person is as associated with the sound of the North Carolina mountains, perhaps even the entire state of North Carolina, as Doc Watson. As we celebrate what would have been Watson’s 100th birthday on March 3, we’ll look at the lasting legacy of Doc and cover how generations of musicians and music lovers influenced and inspired by his sound are honoring the man as eternal as the Carolina mountains with a host of events and an outpouring of memories. ...read more
Local Flavor
All
Valentine’s Day presents couples with many difficult choices. Should you dine out or stay in? What rom-com do you watch together? What gifts – if any – do you give? And just how big, expensive, and meaningful are those gifts supposed to be? ...read more
Inspiration | Mast Family Favorites
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
"It's better than Halloween!"
Disney Magazine said of the Mast Store Candy Barrel.
...read more
Local Flavor
Annex - Valle Crucis
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
Francine loves questions. She writes our Almost Monthly E-mail, which, as the name implies, goes out almost monthly. It starts out like a letter from your favorite aunt with a little update on whatever might be on her mind at the time. Then it goes into events in the stores, new products our buyers are particularly proud of, and community happenings that might just prompt you to plan a trip. Most every time the e-mail goes out, she gets a question or two. This week’s blog includes a couple that she thought might be interesting to share with everyone. Let's get to the questions and her answers. ...read more
Recipes | Dear Francine
All
Our Almost Monthly E-mail correspondent gets many questions over the course of the year. Many are answered with a quick e-mail back to the inquirer, but sometimes there are questions that might be of interest to more than one individual. That was the case this week when Francine was asked about what was going on in Valle Crucis in the 1800s. Let’s see … ...read more
Local Flavor | Dear Francine
Original - Valle Crucis|Annex - Valle Crucis
If you subscribe to Mast Store’s Almost Monthly E-mail, you are well acquainted with Francine. She’s corresponded with folks for more than 16 years – almost since the invention of e-mail. Her fans have shared many accomplishments, concerns, and questions over the years. In this week’s blog, Francine answers some questions from her website “Ask Francine” opportunity. Let’s see what she has to say. ...read more
At Home | Dear Francine | Mast Family Favorites | Recipes
All
The summer harvest season is in full swing! And if your garden is like ours, you have enough squash to feed everyone in the community. So, if your garden gives you squash, you make squash everything! ...read more
Dear Francine | Gardening | Recipes
All
Would you think it's possible to make a good fried sweet potato pie at home that is not loaded with saturated fat? ...read more
At Home | Dear Francine | Recipes
All