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What “spells” success on any outdoor adventure? R-E-S-P-E-C-T.
Leave No Trace is a set of seven principles that guide and remind all outdoor lovers to leave nature as they found it. These tips help explorers of all skill levels to plan ahead for their trip, be considerate of wildlife as well as other hikers and campers, and enjoy their excursion safely and responsibly all with the goal of minimizing their impact on the environment. Basically, it boils down to respecting the outdoors so that others – including future generations – can enjoy it, too!
...read more
Adventure | Inspiration
All
The calendar has flipped from the cold, drab colors of winter to a fresh new palette for spring. If you feel like you are seeing a lot more kelly greens, ice blues, and peachy colors now, there’s a reason. All of them are trending for the new season and are part of the Pantone Color Palette for Spring 2024. ...read more
At Home | Inspiration
All
Lisa Cooper stepped into her role as the president of the Mast General Store on September 13, 2016. The announcement was made at the company’s anniversary dinner, which honors long-time employees celebrating milestone years with the company. The move was not unexpected but could be considered a bit unusual. ...read more
Behind the Scenes | Mast Family Favorites
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
Famously hot Columbia is just right for fall color enjoyment. The steamy temperatures of summer are a distant memory and snowflakes are nowhere to be found on the itinerary. While the fall colors may not be as readily evident, there are beautiful places to get fully immersed in autumn’s glory. ...read more
Local Flavor
Columbia
Much of Winston-Salem dazzles, especially during the holiday season. ...read more
Local Flavor
Winston-Salem
Beautiful fall colors in the mountains make it a season of magic, especially in Roanoke. Known as the Magic City in the late 1800s because of its incredible growth linked to the railroad, the city is still the star of the Blue Ridge with outdoor adventure around every turn along with dining and entertainment opportunities to fill every itinerary. ...read more
Local Flavor
Roanoke
They say that Halloween is the spookiest time of the year. Legend warns it’s when the veil between our world and the afterworld is thin and spirits can easily pass from one side to another. We don’t know about that, but we do know it’s one of the “funnest” times of the year. Check out these family-friendly events in our local communities. ...read more
Local Flavor | Travel
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The arrival of railroads in the western part of North Carolina was a lifeline for farmers and loggers. They also opened up these once-isolated communities to travelers and adventurers from the lowcountry, the piedmont, and even places in the nearby foothills. ...read more
Local Flavor
Hendersonville
The seat of Haywood County, Waynesville, sits at the Gateway to the Smokies. It is surrounded by the Pisgah National Forest and skirted by the Blue Ridge Parkway. Needless to say, if you are up for adventure, this small town is close to it all, even if your definition of adventure means exploring art galleries, enjoying tasty cuisine, or sampling local brews. ...read more
Local Flavor
Waynesville