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Fall is the season best known for its bounty. After all, it hosts the holiday we most associate with food. Before Thanksgiving, though, there are plenty more fall feasts! Autumn is harvest season with offerings of crisp apples and hearty veggies, tailgating season where portable grills turn out parking lot delicacies, and – don’t forget – fair season packed with deep-fried deliciousness and caramel-covered, sugar-dusted delights. ...read more
Recipes
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My grandmother was a teacher, and she used the word primer, pronounced “primmer,” a lot. There were math primers to get the basics of operations, English primers to learn the foundations of grammar and punctuation, and, of course, spelling primers to garner all those rhymes for spelling success. So, why shouldn’t there be a “Fall Foliage Primer” to learn what you need to know about autumn’s color show? Well, now there is! ...read more
Fall Foliage Primer | Adventure | Local Flavor
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Where do you go to visit the oldest structure that houses a Mast General Store location? You won’t find it in the mountains – Not even in Valle Crucis where the Original Mast Store has stood since 1883. ...read more
Local Flavor | Travel
Columbia
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
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Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
It’s difficult to believe, but it’s back-to-school time already. We know back-to-school shopping is going to be particularly difficult this year because of shortages, but this is a time to think creatively to find substitutes and perhaps items that students didn’t know they needed for school. ...read more
At Home | Inspiration | Mast Family Favorites
All
Five weeks of winter in the books and seven more to go. Longer nights, cold temperatures, and gray days all figure into a general feeling of sadness and depression. But, there are steps you can take to reduce its effects. Here are five ways to escape the winter blues. ...read more
Adventure | At Home | Inspiration
All
The New Year is here. Are you still keeping your New Year's Resolutions? If you're like most of us, probably not. But, let's think about something that is important for your family, your friends, and your co-workers. It's self-care. You did read that correctly; self-care is important to others. Let's take a look. ...read more
At Home | Inspiration
All
Have you ever wondered where the practice of making New Year’s Resolutions started? According to History.com, it’s a practice that’s at least 4,000 years old. The Babylonians made promises to the gods to pay their debts and to return items they had borrowed to curry favor. The Romans changed the calendar to start the New Year in January, named for the god Janus, who had two faces – one looking into the past and the other focused on the future. ...read more
At Home | Inspiration
All
There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities ...read more
At Home | Inspiration | Mast Family Favorites
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Mast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping. ...read more
At Home | Inspiration
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