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The singer Sheryl Crow once said, “No matter how chaotic it is, wildflowers will still spring up in the middle of nowhere.” She’s right, of course. Blossoming amidst the occasional chaos of our lives, wildflowers are a reliable gift every spring. ...read more
Adventure | Inspiration | Local Flavor
Annex - Valle Crucis | Boone | Original - Valle Crucis
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
So many things were different 35 years ago. Cellphones were available, but mostly in the form that had to be carried in a bag or was the size (and weight) of a brick. And there were more businesses moving out of the downtown area than were moving in. But that trend started to change on Thursday, May 26, 1988, when the Mast General Store Old Boone Mercantile opened its doors in the old Hunt’s Department Store. ...read more
Local Flavor | Mast in the News
Boone
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
We’ve all said the phrase, “If these walls could talk, what stories they would tell.” That could be said about many places and perhaps the walls themselves – think about Russia’s famous Amber Room if it’s ever found. Much closer to home, we started wondering about the iconic centerpiece of the Front Room at the Original Mast General Store. Just what is the story of the pot-bellied stove? ...read more
Local Flavor
Original - Valle Crucis
Today is Arbor Day, and we’re celebrating the beauty and symbolism trees lend to our world. Take a look at this tree-themed trivia from across our region. We hope the facts will inspire you to hug a tree or, especially, plant one in honor of all that trees do for us and our environment! ...read more
Inspiration | Gardening
All
Recycling is a comprehensive process. Many of us are familiar with the basic “3 R’s” that describe it: Recycle, Reduce, Reuse. ...read more
Inspiration
All
The virtuous cycle requires a willingness to buy recycled goods which in turn creates demand for recycled items and makes the manufacturing of recycled goods desirable. Learn more about how you can energize the virtuous cycle in your own life! ...read more
Inspiration
All
For 19 years now, Mast Store has matched each pound of bulk candy purchased during its Be a Sweetheart event with a $1 donation to our food security partners. A dollar purchases 3, 5, 7, even 10 hearty meals for someone experiencing food insecurity. This Valentine's Day, show your love on many levels - to your sweetheart and to the local community. ...read more
Inspiration
All
The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental. ...read more
At Home | Inspiration | Mast Family Favorites
All
General stores have always been there for their communities. Now, we need everyone to be there for all. ...read more
Local Flavor | Mast Family Favorites | Inspiration
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Roanoke | Waynesville | Winston-Salem|Asheville