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The Appalachian Mountains are among the oldest mountain ranges on Earth. They have withstood the changes of millennia, and over the final weekend of September 2024, the Appalachians sustained a monumental event that forever altered their landscapes, their communities, and the lives of the people who call them home. ...read more
Inspiration | Local Flavor | Mast in the News
All
You could say that 2024 has been a year filled with contradictions. The awesome power and determination of water to foment destruction from the gulf shores to the Appalachian Mountains played out around us. The wrath of the storm was followed by rivers of people and supplies, truckloads of hay and rocks, warm hugs and encouraging words. ...read more
Adventure | Inspiration | Local Flavor | Travel
All
Each year, Columbia Sportswear teams with Mast General Store to gather gently worn coats and jackets for our neighbors who need them for the coldest part of the year. Columbia has already jumpstarted this year’s collection by donating jackets for Hurricane Helene relief! ...read more
Inspiration | Local Flavor
All
... Our favorite foods! Food is universal because everybody’s got ta eat! And the last two months of the year are filled with more than their fair share of family meals, work gatherings, special outings to favorite restaurants, tins filled with homemade cookies and fudge, and the anticipation of food traditions handed down from generation to generation ...read more
At Home | Recipes
All
Even before we bought the Mast General Store, we were taken by the beauty of Valle Crucis. We’ve heard people describe the drive out Broadstone Road as traveling through a time portal. In the 1970s, fields in the river bottoms would be filled with tobacco, cabbage, or high with hay to feed cattle that were grazing in the summer pasture. ...read more
Local Flavor | Mast Family Favorites
All
The lucky few who have seen the Earth from a different perspective – astronauts - all echo the same viewpoint upon their return. Yuri Gagarin, a Russian cosmonaut and the first human to go to space, commented, “Orbiting Earth in the spaceship, I saw how beautiful our planet is. People, let us preserve and increase this beauty, not destroy it.”
Behind the Scenes | Inspiration
All
When Mast Store’s newest old location opened its doors in Winston-Salem in May of 2015, we had the pleasure of meeting a woman with close ties to 516 North Trade Street. Her father worked in the building that boasted one of the largest retail and wholesale companies in the South: Brown-Rogers-Dixson (B-R-D). Originally posted 12/2/2015 ...read more
Local Flavor
Winston-Salem
Back 40 years ago, you couldn't grab a bite to eat in the Valle. It meant a drive to Boone or to Banner Elk or to Mountain City over in Tennessee. That is until John and Faye Cooper decided to open the Mast Store Deli. Sandwiches and soups were served in the back of the store. Here's a little of that story, including a bit of it in Faye's own words. ...read more
Mast Family Favorites | Local Flavor | Behind the Scenes
Original - Valle Crucis
What were you doing 40 years ago? The year was 1980, and the country was in the middle of the hostage crisis in Iran, facing a recession, and trying to solve the mystery of who shot J. R. Ewing. That’s the big picture, but what was happening in Valle Crucis, NC? Maybe it was a little magic. We’re stepping into our time machine and turning back the clock for a look at the rebirth of the Mast General Store. ...read more
Behind the Scenes | Local Flavor
Original - Valle Crucis
One of the traditions John and Faye Cooper established as soon as they could afford to after re-opening the Original Mast Store in Valle Crucis was giving back to the community. Over the years, that tradition has grown and now includes organizations and causes in three major categories – human needs, arts and education, and conservation across all our home communities. That tradition is continuing, but this year, we need your help. That's where Gift Cards for Good comes in. ...read more
Inspiration | Local Flavor
All
General stores have always been there for their communities. Now, we need everyone to be there for all. ...read more
Local Flavor | Mast Family Favorites | Inspiration
Annex - Valle Crucis | Boone | Columbia | Greenville | Hendersonville | Knoxville | Original - Valle Crucis | Roanoke | Waynesville | Winston-Salem|Asheville
As an old-fashioned general store, customer service is at our core. We realize you may not feel comfortable coming into the store right now, but you may have some needs that we can help with. So, we did a little brainstorming around the pot-bellied stove, and we think we have an idea – curbside pickup. ...read more
Local Flavor | At Home
all| Asheville | Boone | Columbia | Greenville | Hendersonville | Knoxville | Valle Crucis | Waynesville |Winston-Salem