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December 27, 2022 5 minute READ

Do-able New Year's Resolutions

How would you like for your life to look one year from today? Would it look different than it does now? Most folks enjoy positive change and a fresh start, but it can be difficult to implement those things without a plan. The New Year provides the perfect opportunity to resolve to start anew, and it doesn’t have to be joyless or a drudgery. We offer a few “do-able” ideas from a personal perspective to help you approach your 2016 resolutions. ...read more

tags Inspiration

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December 16, 2022 2 minute READ

Old Mast Store invoice featuring oranges at Christmastime

Christmas in the Mountains

As you can imagine, doing your holiday shopping in the early 1900s in Valle Crucis or really any mountain town was a little different than today. While you could place mail orders, they didn’t arrive in a couple of days, and you couldn’t just hop in a car and head to the grocery store for a broad collection of foods to prepare the feast. Christmas in the Appalachian Mountains was more centered on family and the simple gifts of friends, food, and long-held traditions. ...read more

tags At Home

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November 16, 2022 9 minute READ

Mast Store Holiday Happenings 2022

One of the best things about the holiday season is the way it brings people together. After spending a couple of years cautiously apart, we’re gradually and safely getting back to our favorite shared hometown traditions this year. For instance, we couldn’t be more thrilled for the return of Santa Claus to several Mast Store locations. Seeing the beaming face of every child in line waiting to sit on Santa’s lap and share their Christmas wish list fills us with delight and hope and makes us feel like a kid all over again, too! ...read more

tags Local Flavor

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November 10, 2022 2 minute READ

Share the Warmth - donate a gently worn coat

Share the Warmth in Your Hometown this November

The Mast General Store welcomes Columbia Sportswear’s partnership for this year’s Share the Warmth campaign. During the month of November, Mast Store is collecting gently used coats, jackets, sweaters, and blankets to share with our neighbors who need them. Columbia will make their own donation of coats and jackets to be shared with our community organizations. ...read more

tags Behind the Scenes | Local Flavor

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October 14, 2022 3 minute READ

Food for Kids is a partnership with Merrell Footwear

Food for Kids Returns October 17 - 30

Food for Kids is a long-running partnership Mast General Store has had with Merrell. Now, in its 13th year, this may seem like a routine, annual campaign, but your help is anything but mundane. Your involvement truly makes a difference in reaching children who live in our communities. ...read more

tags Local Flavor | Mast Family Favorites

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September 7, 2022 4 minute READ

Set the Pantone for Fall

Drum roll, please. The Pantone Color Institute has rolled out the Fall/Winter color palette or 2022-2023, and it is filled with colorful contradictions. Typically, colors in the fall and winter tend to be a little muted and more rooted in the happenings of nature’s calendar. Think browns, greens, and muted tones of red and orange. This year, you’ll see those colors mixed in with bright Rose Violet and the pastel tints of Nosegay and Waterspout. ...read more

tags Behind the Scenes | Inspiration

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The Mountains Are Open - Vacation & Volunteer

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Do-able New Year's Resolutions

Christmas in the Mountains

Mast Store Holiday Happenings 2022

Share the Warmth in Your Hometown this November

Food for Kids Returns October 17 - 30

Set the Pantone for Fall

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history