In its beginning, Asheville was located at the crossroads of trade routes and deer paths…and it was called Morristown. In 1797, it was renamed Asheville by North Carolina Governor Samuel Ashe. At one time, this city located in the broad Swannanoa Valley was the third largest city in the state; right behind Raleigh and Wilmington.
In the late 1800s and early 20th century, Asheville became known as a health resort. Folks flocked to the mountains to enjoy the fresh air and the fine accommodations of the Grove Park Inn and the Battery Park Hotel and to engage in outdoor activities like horseback riding, hiking, and picnicking.
You might not know, but the Asheville area is the root source of a word commonly used to denote "nonsense." In 1820, Representative Felix Walker was addressing the House of Representatives on the topic of Missouri statehood. His intent was to engage in a long address, not necessarily related to the issue at hand, with the goal of being quoted in the newspaper, so he could be noted as performing his job. His long, dull, and drawn out speech was referred to as…just a lot of "bunkum," in reference to his home county of Buncombe.
Wandering down Biltmore Avenue from Pack Square, one of the oldest parts of the city, you’ll happen upon the Mast General Store. Located in the old Fain’s Department Store building, the mercantile is filled with most everything you need for life…and that’s no bunk!
Walk, Hike, Run, and Give – Food for Kids
Did you know that one in four kids within parts of Mast Store’s region don’t have access to adequate nutrition?... Or that $1 can provide as many as ten meals for a family that struggles to feed their children on a daily basis?... Or that this year, through its annual Food for Kids campaign, Mast General Store is donating $15 for every pair of Merrells sold to a food bank in your community to feed children?Read More
Autumn in Asheville
Asheville, North Carolina, has been a haven for travelers since the 1800s. The beautiful colors of fall beckon visitors from far and near, but there’s much more to do than just wander about in an expansive real-life Monet painting. Prepare for an expansive itinerary, too.Read More
Friends Day is September 11 in all Locations
Mast Store’s Friends Day returns on September 11 with new partners and old friends alike. This day of giving recognizes organizations that work in each of our hometowns to activate volunteers around beautiful community assets which contribute to residents’ quality of life and the economic viability of the region. Mast will donate 10% of the day's sales to our partners.Read More
It took a while to find just the right building in Asheville. When we identified 15 Biltmore Avenue as our new home, so many people shared their fond memories of Fain's Department Store. It was a thrift store featuring clothing for men, women, and children, along with linens, housewares, and gifts. Today, as you walk in the front door, you'll see a memory prompt for many.Read more