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Mast Store Provisioners Appalachian Blend Ground Coffee Mast Store Provisioners Appalachian Blend Ground Coffee
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$1499

Mast Store Provisioners Carolina Pecan Ground Coffee Mast Store Provisioners Carolina Pecan Ground Coffee
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$1499

Mast Store Provisioners Decaf House Blend Ground Coffee Mast Store Provisioners Decaf House Blend Ground Coffee
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Staff Pick Mast Store Provisioners House Blend Ground Coffee Mast Store Provisioners House Blend Ground Coffee
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$1499

Mast Store Provisioners House Blend Whole Bean Coffee Mast Store Provisioners House Blend Whole Bean Coffee
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$1499

Mast Store Provisioners Jack Frost Ground Coffee Mast Store Provisioners Jack Frost Ground Coffee
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Staff Pick Mast Store Provisioners Jamaican Me Crazy® Ground Coffee Mast Store Provisioners Jamaican Me Crazy® Ground Coffee
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Mast Store Provisioners Smoky Mountain Blend Ground Coffee Mast Store Provisioners Smoky Mountain Blend Ground Coffee
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    MAST GENERAL STORE DIGITAL GIFT CARD

    Instantly receive a gift card via e-mail! Use it online or in-store.

  • Blog (Monday, November 4, 2019)
    Check Your Closets and Share the Warmth

    There is a Japanese proverb that says, “One kind word can warm three winter months.” If a kind word can be so powerful, what can a kind action do? Colder weather is on the way, so coats, hats, and gloves are needed to be ready for it. During the month of November, Mast Store and Columbia Sportswear are partnering for the fifteenth time to Share the Warmth Coat Collection in our home communities

  • Blog (Friday, October 18, 2019)
    Food for Kids is Food for Thought (and Action)

    The U. S. Department of Agriculture defines food insecurity as “the lack of consistent access to enough food for an active, healthy life.” Merrell Footwear, an active lifestyle brand, joins the Mast Store for the eleventh year in 2019 to provide Food for Kids (October 21-November 3), a cause that supports funding the weekend food efforts in each of Mast Store’s home communities.

  • Blog (Wednesday, September 11, 2019)
    We Can Do This

    Mast Store believes in recycling. And recycling on a grand scale - that’s why we have homes in historic buildings along bustling Main Streets in vibrant downtowns. We recycle internally, too, like using the back sides of our white paper for accounting forms or documents that will remain in-house. But we know we can do better … and we want to help others do better, too. That’s why we spent an afternoon at the Watauga County Recycling Center – to learn the best practices to keep the recycle loop looping.

  • Blog (Wednesday, August 28, 2019)
    Mast Store Celebrates Friends' Day September 7, Donates 10% of Sales to Community Partners

    The Merriam-Webster Dictionary defines friend as “a favored companion; one that favors or promotes something.” Woodrow Wilson once said, “Friendship is the only cement that will ever hold the world together.” The Mast Store is pleased to count several active community groups among our circle of friends, and on September 7th, we’ll introduce you to some of them and will make a donation to support their efforts.

  • Blog (Wednesday, July 3, 2019)
    Mast Store Brings You the Best Made in USA Products  

    It's time to celebrate the birth of a nation—and we can think of no better time to call out the great selection of products we carry that are made right here in the USA, some not too far from our front doors! That's right. You'll find local items, hand-crafted, bottled, stitched, or hewn right in your area as well as quality goods from across the US. Our Made in USA collection has gotten quite extensive and continues to add more and more fabulous products that we're proud to carry-- and you'll be proud to own.  

  • Blog (Wednesday, May 22, 2019)
    This Place is Deeply Rooted on Sacred Ground

    Sitting on a wide wrap-around porch lined with rocking chairs, gazing out over open fields and gardens just beginning to be planted, a certain calm falls over you. A gentle breeze wafts hints of what’s for supper, and the general quiet provides ample opportunity for reflection or for spirited conversation. The Valle Crucis Conference Center is a long-time hub in the community and a place where individuals and groups seeking to reconnect, center, or grow from near and far find a sanctuary.

  • Blog (Wednesday, May 15, 2019)
    We're Celebrating 16 years of Land Trust Day on June 1st!

    John Muir said, “Everybody needs beauty as well as bread, places to play in and pray in, where nature may heal and give strength to body and soul.” That sentiment is even truer today in our fast-paced, stressed-out, move-move-move world. We need, we require, the healing touch of nature for mind, body, and soul. But not everyone has access to green spaces and undeveloped land.  

  • Blog (Wednesday, May 8, 2019)
    Gifts for All Mom's Moods

    It's time to pay special attention to the woman in your life who loves you unconditionally. No, not Mrs. Buttersworth. Mom!  It's almost Mother's Day! I know, it's LAST-minute time on gifts, but we have you covered. Read on to see our gift ideas for mom in all her moods. 

  • Blog (Wednesday, April 24, 2019)
    It's Festival Time!

    The hills, and mountains and towns, are alive with the sound of music ... and the beauty of blooms, the talents of local artists, and delicious wafts of delectable treats. From music to food, popular festivals are happening near you soon. We’re highlighting several in our communities that you won’t want to miss.

  • Blog (Wednesday, April 3, 2019)
    Old-Fashioned Spring Cleaning

    No one deep-cleaned like my grandma. She would gather her good old reliables, her trusted cleaning supplies she’d used since they were invented probably, and with her patented elbow grease and will power, she’d refresh, restore, and renew the whole house in one day.

  • Blog (Wednesday, February 6, 2019)
    Top 7 Valentine's Day Gifts!

    Love is in the air! But unless you want it to be even colder this Valentine's Day, that love better be in a nice gift bag too. Don't worry, though, we got you. We've compiled our top 7 choices for treating your sweetheart to a special gift that's sure to please-- and keep the cold at bay.

  • Blog (Wednesday, January 30, 2019)
    Sweet Hearts for Sweethearts Day: Mast Store's 2019 Hunger Campaign Enjoys 16th Year

    This year’s Be a Sweetheart campaign runs February 9th & 10th. All Mast Store locations will ask guests to open up their sweet hearts and help us make a sizeable donation to our food security partners. For each pound of candy purchased, Mast Store will donate a $1. Thus, we are encouraging guests to scoop up a traditional, sweet gift of candy for the sweethearts in their lives this Valentine’s Day and help us give back to our communities in heartwarming and meaningful ways.

  • Blog (Wednesday, January 23, 2019)
    Leaving After 32 Years, But With Us Forever

    Looking back at 1986, it was a year filled with notable events including the return of Halley’s Comet on its second 20th-century tour through the solar system, the national debut of the Oprah Winfrey Show, and the explosion of the Space Shuttle Challenger just 73 seconds after liftoff. On a much more local level, an employee came to the Mast Store whose work can be seen in EVERY store today and whose influence will be around for a long time to come. Years of sanding, staining, designing, and building are drawing to a close for Ronnie with retirement on the horizon, but as we look around, we’ll see him every day!

  • Blog (Wednesday, January 9, 2019)
    Chews Your Favorite Oldies . . .

    Daaaa-gum! They're baaaaack! Beeman's, Black Jack, Clove. Get 'em while we got 'em!

  • Blog (Wednesday, December 12, 2018)
    Holiday Entertaining Made Easy

    My mom is the queen of the holiday spread. She will put before you a feast fit for a king-sized appetite-- and for allowing plenty of leftovers for everyone to take home. This year, I'm looking to impress her with the recipes Mast Store has shared with me and have her take home some of these fan favorites I know she'll love. These are for you, mom, and for everyone looking to whip up holiday entertaining without breaking the bank or a sweat! Bon apetit! 

  • Blog (Wednesday, November 28, 2018)
    Your Persona Personal Shopper

    Struggling to come up with gifts for those certain individuals on your list? We’ve curated some gifts to suit many personalities in your gifting circle. Read the descriptions, then refer to your list. We bet you’ll see some of these personas that need a check mark by their names. Find them below with our recommendations!

  • Blog (Wednesday, November 14, 2018)
    Holiday Happenings

    It’s that time of year again when we bring you tidings of comfort and joy—and all the info on holiday events.  From local parades to meeting Santa himself to all the lights to see, our communities are just brimming with the spirit of the season and good cheer! So, come all ye faithful and find just the holiday events that make your season bright!  Happy Thanksgiving, Merry Christmas, and Happy Holidays from the Mast family to yours!

  • Blog (Friday, November 2, 2018)
    It's Time to Share the Warmth with Mast Store and Columbia During the Month of November

    You don’t have to be a fan of Game of Thrones to know that winter is coming. It’s in the air, fogging up the window panes and biting at noses and hands. And that means coats and warm accessories are needed in the community. Mast Store is ready to Share the Warmth in all its communities by holding a coat collection now through November 30. 

  • Blog (Wednesday, October 10, 2018)
    FOOD FOR KIDS 2018 MARKS TEN-YEAR PARTNERSHIP WITH MERRELL FOOTWEAR

    "Have you eaten?" That's the secret code for love and care in many families, but it's a question of real consequence for more people than many realize. That's why Mast Store is partnering with Merrell Footwear and local food agencies to turn the answer to that question into a resounding "yes" in our communities, especially for one of the most vulnerable populations, our children.  

  • Blog (Wednesday, September 5, 2018)
    Friends' Day 2018

    A friend is someone you can call on when you need help, support, or to celebrate a milestone. Each September, the Mast Store celebrates friends in each of its communities that are working to create special places and to positively affect the local economy. On September 8, all Mast Stores will host volunteers from the Blue Ridge Parkway Foundation, the Friends of the Smokies, the Friends of the Reedy River, Palmetto Conservation Foundation, and Old Salem Museum and Gardens. At the end of the day, each location will donate 10% of the day’s sales to our community partner.

  • Blog (Wednesday, August 29, 2018)
    Chihuly at Biltmore Estate

    After nearly two years of planning and installation, the collaborative efforts of the Biltmore Estate and renowned American artist Dale Chihuly have resulted in one ambitious glass exhibit, Chihuly at Biltmore. It is the first art exhibition at Biltmore’s gardens and the first garden exhibit of Chihuly in North Carolina. See how these works complement and contrast with the remarkable layout of the grounds designed well over a century ago by revered landscape architect, Frederick Law Olmsted, whose portrait by John Singer Sargent prominently hangs in “America’s Largest Home.” 

  • Blog (Wednesday, August 22, 2018)
    24 Hours in Boone, NC

    The mayor of Banner Elk proclaimed on the day the East Tennessee and Western North Carolina Railroad completed its route to Boone, “I can remember when the only way a person could get to Boone was to be born there.” Some 100 years later, it seems that this mountain town is a popular destination for people seeking an escape from the heat, an outdoor adventure that rivals any in the country, or a cultural experience in local Americana music. If you can only spend 24 hours in Boone, here are some recommendations that are right outside the front door of the Mast Store.

  • Blog (Wednesday, August 8, 2018)
    Fall Trends Feature Denim & Bold Colors

    Temperatures are moderating a bit after a blistering July. That’s a sure sign that fall is on the way, along with a new wave of fashion trends to embrace the new season. Checking the trends, we’ll see a continuation of some of summer’s general tendencies with a heavy dose of time travel. If you are thinking Back to the Future you’d be in the right decade. Here’s a look at what’s on the runway and what you’ll see featured on our creaking floors.

  • Blog (Wednesday, July 18, 2018)
    We're KEEN on That!

    According to the MacMillan Dictionary, to be “keen” on something is to be interested in something and enjoying it, especially an activity that you do often. This year, we are keen on helping KEEN celebrate its 15th year of innovation and adventures. As a brand born to get people outdoors, KEEN started its journey by asking “Can a sandal also protect your toes?” In 2003, the answer was a resounding “yes,” and the KEEN Newport was born. Millions of adventures later, KEEN is taking its business to new heights with UNEEK options and an ever-expanding line of shoes to allow you to lead the hybrid life.

  • Blog (Wednesday, July 11, 2018)
    Celebrating Made in USA

    July seems like the perfect time to take a look at items made in the USA. Of course, there are many factors that are considered when adding new products to our shelves, but Mast Store’s buying directive is to look in the local and regional area first, then broaden to national and international sources. Right now, our product mix is 20% Made in the USA, including foods, candy, socks and footwear, home goods, and clothing.

  • Blog (Wednesday, June 27, 2018)
    A Look Back at Summers Past

    You should always take time out for a little fun, no matter what your age. As a result of a conversation just recently, it occurred to us that the definition of fun can change over time. What’s fun for a 10-year-old today might be considered some sort of punishment for a 10-year-old a generation or two back. This blog grew out of that conversation and a question that was asked on your blog writer’s Facebook page. We’re turning back the clock to see what was fun 30, 40, 50, and more years ago. It’s the memories of summer and those days when time moved so slowly we wished some of it away.

  • Blog (Wednesday, June 13, 2018)
    Some of Our Favorite Urban Hikes

    In casual conversation, when someone mentions they are going for a hike, our mind quickly envisions a narrow path winding through tall trees and rhododendron thickets. But, there can be different kinds of hikes – ones that take you through the city, around town, and even through time. Greenville, Asheville, and Waynesville are home to urban adventures that families and historians will enjoy.

  • Blog (Wednesday, June 6, 2018)
    Winkler Knives - Made in Boone, NC

    Master Bladesmith Daniel Winkler and his longtime partner/wife Sheath Maker Karen Shook own and operate Winkler Knives. Daniel Winkler has been making knives and axes since he was in high school and has evolved into one the nation’s top knife makers. His handiwork is in use by police, firefighters and special operations units across the world. They have been featured in movies, such as LAST OF THE MOHICANS, on television, and written about in numerous publications. Your first impression may be, now that’s an expensive knife, but let’s take a look at why.

  • Blog (Wednesday, May 30, 2018)
    Gear Up With Columbia PFG

    Few things in life hit their mark like the Columbia Performance Fishing Gear line. These things come about as close to perfect as you can get without actually catching the fish for you.

  • Blog (Wednesday, May 23, 2018)
    Land Trust Day is Set for June 2

    Mark Twain once said, “Buy land, they’re not making it any more.” It stands to reason, that if they’re not making it any more, then we should consider it rare and care for it as a collector’s item, making certain that it will be passed on to a new generation. In a nutshell, that’s what a land trust does, and why we should celebrate their efforts because we all benefit from them.

  • Blog (Wednesday, May 2, 2018)
    Mast Store's Top 11 Gift Ideas for Mom

    Mother’s Day is a little over a week away, so we know the stress of coming up with something special for your Mom is weighing on you. She is a hard one to find a gift for that’s just right. So, take a few cues from her – what does she like to do, where does she spend a lot of time, is there a gift you can give her to make something easier? Those are just a few of the questions you can ask to come up with the perfect gift, which Mom always taught you should be “thoughtful, useful, or heartfelt.” We think it’s best when they are all three. Here are a few ideas.

  • Blog (Wednesday, April 25, 2018)
    Get-Ready-for-Summer Checklist

    We are eagerly waiting for sun and fun! While the April showers mode continues, we’re actively putting together supplies for a summer filled with outings, laughter, and fun. Here’s a list of items with safety and protection at the forefront, so you can focus more on the fun part.

  • Blog (Wednesday, April 18, 2018)
    Mast Store Celebrates Earth Day Every Day

    When the Earth Day movement started on April 22, 1970, no one knew exactly what was going to happen. Organizing protests and demonstrations relied mostly on word of mouth or passing out leaflets. The actions taken that day included teach-ins, where you could go to learn more about how everyday activities were impacting the planet, trash pick ups, and commuting using people power instead of cars. Listening to the raised voices at schools, on nature walks, and at public gatherings lead to laws and guidelines that cleared the air around Los Angeles of its infamous smog and cleaned up the Cuyahoga River from its days of burning because it was so polluted to an ecosystem that supports many wildlife species. To help do our part, the Mast Store is taking steps to reduce its impact on the earth.

  • Blog (Wednesday, March 14, 2018)
    24 Hours in Winston-Salem

    The city of Winston-Salem is reinventing itself daily. From being a tobacco and textile mecca, the city is now a haven of arts and innovation. Many of the old tobacco factories are being reclaimed and transformed into medical research laboratories, technology hubs, and apartments for people wanting to live amongst the re-emerging downtown vibe. But what if you’re not ready to take the deep dive and move to Winston-Salem? We have recommendations on must stops for spending 24 hours in Camel City that are just a short walk or drive from the front door of the Mast Store.

  • Blog (Wednesday, February 28, 2018)
    Not Goodbye, but So Long to Waynesville's General Manager

    In a time when careers are measured in single-digit years, it’s truly something to celebrate when a manager of a retail store started on Day One and is leaving 27 years later. Days spent folding hundreds of sweaters are transcending to days gazing at high peaks in Montana and other places across the globe. No matter where Melanee ends up, it’s going to be just another day in paradise.

  • Blog (Sunday, February 4, 2018)
    Be a Sweetheart is Coming Up February 10 & 11

    All locations of the Mast Store will be asking guests to Be a Sweetheart on February 10 and 11. On these two days, when you purchase your sweetheart’s favorite candy, we’ll match each pound with a $1 donation to our food security partners.

  • Blog (Wednesday, January 31, 2018)
    A Sweet Holiday is on the Horizon

    Next to Halloween, Valentine’s Day is probably the next sweetest day for candy. Americans have a penchant for candy. According to the US Census Bureau, more than 1,850 establishments manufactured chocolate and other confectionery products in 2014. From chocolate bars to licorice, the average American eats around 22 pounds of candy each year. But, do you know the story behind your favorite sweets?

  • Blog (Wednesday, January 17, 2018)
    Do Your Feet Hurt?

    Ask any builder. They will tell you how important it is to have a good foundation on which to build your house. That’s exactly what your feet are for the rest of your body, so it is important to make sure your foundation is as sturdy and healthy as it can be. Superfeet helps maintain healthy feet and may mitigate some maladies to make everyday life more enjoyable. Making your feet “super” is quite easy.

  • Blog (Wednesday, December 27, 2017)
    Here Comes the New Year

    Out with the old and in with the new – 2018 is just a few days away. Many celebrations are planned to bid farewell to 2017 and to embrace all that the New Year has to offer. The roots for some of the celebrations are as old as the hills, so to speak.

  • Blog (Wednesday, November 29, 2017)
    A Mast Store Gift Guide

    This is the time of year when you hope you have lots of scrap paper handy. Adding names, making notes, scratching out other notes, drawing lines to link thoughts – sometimes your gift list can get confusing! Mast Store hopes to help alleviate some of that confusion with this gift guide to at least get you started. It is broken out into different areas of the store to showcase some of the items we think would be appreciated by your lucky recipient.

  • Blog (Friday, November 24, 2017)
    November 25 is Small Business Saturday

    Since 2010, the Saturday after Thanksgiving has been recognized as Small Business Saturday. American Express recognized the impact that small businesses have on the economy, towns, and on our individual lives. By shining a light on the businesses we frequent every day and helping us see them in a whole new light, American Express and many neighborhood and municipal advocates are making Small Business Saturday a day of discovery and rediscovery.   Supporting other small businesses is in the ethos of Mast Store. So, in celebration of Small Business Saturday, we’re showcasing some of our favorite small businesses that you’ll find in most every Mast Store.

  • Blog (Thursday, November 16, 2017)
    Holiday Festivities are Starting Now

    It’s hard to believe that it’s time to begin thinking about serving up the turkey and trimming the tree, but it is. Holiday celebrations begin this weekend. We’ve pulled together a quick list of parades in each of our communities along with other events you and your family may want to put on your holiday itinerary. Let’s get started.

  • Blog (Wednesday, November 8, 2017)
    Share the Warmth with Mast Store and Columbia

    There’s a decided chill to the temperatures, so Winter is just around the corner. Mast Store is helping Share the Warmth in all its communities by holding a coat collection now through November 30. Columbia Sportswear, Mast Store’s vendor partner, is making a donation of new coats, jackets, and fleeces to keep the chill away, too.

  • Blog (Wednesday, October 25, 2017)
    Merrell Food for Kids is October 25 - November 7

    If you could do one thing that would help a child do better in school, have a better outlook on life, and be better able to fight disease, would you do it? Having enough to eat helps with all three of those situations and more. That’s why Mast Store, Merrell Footwear, and food security agencies in Mast Store's home communities are partnering again from October 25-November 7 to provide Food for Kids.

  • Blog (Wednesday, October 11, 2017)
    24 Hours in Valle Crucis, NC

    Local historian John Preston Arthur wrote, “There’s a dreamy spell that hangs over this little valley.” That spell is further magnified during the month of October. With eye-popping visuals – think brightly-colored leaves, cattle quietly grazing in pastures, orange pumpkins peering out from amongst their leafy vines – the curvy road that brings you from Boone or Banner Elk is like a portal that slows time to a more relaxing, almost lazy, pace. To take in all of the activities we’re recommending for this 24 hours, you won’t be able to tarry long.

  • Blog (Wednesday, October 4, 2017)
    Made in NC

    When Our State magazine started looking for a partner for its 2017 Made in NC contest, Mast General Store seemed like a natural fit. “They believe in many of the same things we do,” said Lisa Cooper, president of Mast General Store.

  • Blog (Wednesday, September 20, 2017)
    Let's Ask Francine

    If you subscribe to Mast Store’s Almost Monthly E-mail, you are well acquainted with Francine. She’s corresponded with folks for more than 16 years – almost since the invention of e-mail. Her fans have shared many accomplishments, concerns, and questions over the years. In this week’s blog, Francine answers some questions from her website “Ask Francine” opportunity. Let’s see what she has to say.

  • Blog (Wednesday, September 13, 2017)
    Please Take Your Seats – The Show is About to Begin

    Perhaps a better directive would be “please begin planning your itineraries and booking your reservations; the show is about to begin.” As the calendar continues its march to the fall equinox, the anticipation of the changing of the leaves builds. Will this be a good fall color season? How will the recent hurricane affect the leaves? Just what happens to make the leaves change anyway? The answers to these questions will vary depending upon who you ask, where you live, and the types of trees in the general area. To get a better handle on an answer that is applicable for the Blue Ridge and Smoky Mountains, we contacted Dr. Howard Neufeld at Appalachian State University.

  • Blog (Tuesday, September 5, 2017)
    Friends' Day in Knoxville Benefits the Friends of the Smokies

    The Great Smoky Mountains National Park is the most visited unit in the National Park Service. On September 9, the Mast Store in Knoxville is hosting volunteers from the Friends of the Smokies (FOTS) and will donate 10% of the day’s sales to help this group’s continuing efforts to preserve and protect this important, beautiful, and biologically diverse park.

  • Blog (Monday, September 4, 2017)
    Friends' Day Is September 9 and Supports the MST

    Saturday, September 9, 2017 is Friends’ Day at Mast General Store. On that day Mast General Store will donate 10% of proceeds from the day’s sales to support local partners. For all of the North Carolina stores the recipient of that support is the Mountains To Sea Trail.

  • Blog (Sunday, September 3, 2017)
    Friends of the Reedy River Receives Support on Friends' Day in Greenville

    The Reedy River flows through Downtown Greenville and is inextricably linked to the city’s success.  On September 9, the Mast Store in Greenville is hosting volunteers from the Friends of the Reedy River and will donate 10% of the day’s sales to help this group’s continuing efforts to improve the river’s condition.

  • Blog (Thursday, August 24, 2017)
    Trending for Fall

    The calendar may say summer, but fall is the word of the day. New arrivals for the upcoming season are arriving daily. As trends do, everything old is new again. Many of this fall’s fashion trends are remakes of styles from a not-too-distant past. Mast Store’s fashion sense tends to embrace the classics because you can never go wrong there. But you will see some of the trends represented in our fashion and footwear departments. Let’s have a look.

  • Blog (Wednesday, July 19, 2017)
    Summer's #1 Treat

    If you had to guess what the top indulgence is for the summer months, we bet that you’d get it without extra guesses. That’s right, ice cream! In 1984, President Ronald Reagan designated the third Sunday in July as National Ice Cream Day, which should be observed with all appropriate ceremonies and activities.

  • Blog (Wednesday, July 12, 2017)
    An Interview with a Tree

    Capturing the oral history of our parents and grandparents can be an interesting adventure. Posing questions at the supper table during family holiday gatherings reveals life's highs and lows, which are often related with humor once the elation and the sting have had a chance to fade. It’s how we learn more about who we are and where we came from as people. But have you ever thought about interviewing a tree?

  • Blog (Wednesday, June 28, 2017)
    Celebrating Made in America

    The rumor on the street is that nothing is made in the USA any longer. In actuality, there is still a lot of manufacturing happening within the states. It accounts for about 36% of the nation’s gross national product, according to an article in MarketWatch from 2016. Manufacturing in some quarters is on the upswing, particularly if the product is highly regulated or requires specialized training to produce.

  • Blog (Wednesday, June 21, 2017)
    Burt's Bees - Life Lessons from the Bee Man

    In the summer of 1984, Maine artist Roxanne Quimby, was trying to thumb a ride home. Eventually, a bright yellow Datsun pickup truck pulled over, and Roxanne instantly recognized Burt Shavitz, a local fellow whose beard was almost as well-known as his roadside honey stand. Burt and Roxanne hit it off. Before long, Roxanne was making candles in his 8-x-8 turkey coop with unused wax from Burt's beehives. They made $200 at their first craft fair; within a year, they'd make $20,000. It was a pretty fantastic beginning, but it was just the beginning all the same.

  • Blog (Tuesday, May 30, 2017)
    Celebrate Land Trust Day 2017

    Land Trust Day at Mast Store is celebrating its fifteenth year on Saturday, June 3rd. We are honored to host this friend-raising day for the land trust organizations in each of our communities to visit with our guests, educate people on what land trusts do, and to garner support both in our local communities and in the home communities of our visitors.

  • Blog (Thursday, April 13, 2017)
    Spring Happenings in our Mast Store Communities

    The beauty of spring is cascading from South Carolina’s midlands to the mountains of Western North Carolina and Eastern Tennessee. We’re excited to go outside, soak in the sunshine, and enjoy the glorious new blooms! 

  • Blog (Monday, April 3, 2017)
    The Sherpa Standard: All things, in all ways, are tied together.

    On Friday, March 31st, the Mast Store in Asheville hosted a special event with Sherpa Adventure Gear, celebrating Nepalese food, culture, and the history of the Sherpa people.

  • Blog (Wednesday, March 22, 2017)
    Celebrating Nepalese Culture at the Mast Store in Asheville

    The Sherpa Adventure Gear line is a new addition to Mast Store’s offerings in the Outdoor Department. The brand is a living memorial to the high-altitude climbers who have assisted individuals, like Sir Edmund Hilary, and groups in their ascent of Mount Everest and other peaks in the Himalayas.

  • Blog (Wednesday, March 1, 2017)
    Celebrating Read Across America Day with The Little Golden Books

    Our country’s literacy initiative, Read Across America Day, is being celebrated on Thursday, March 2nd. In conjunction with this event, The Little Golden Books is celebrating its 75th anniversary throughout 2017.  In addition to honoring the importance of Read Across America, Mast associates share stories about lessons we learned from our favorite Little Golden Books.

  • Blog (Wednesday, February 22, 2017)
    Leave No Trace Principles Made Easy for Kids

    Last week we learned about the seven basic principles of Leave No Trace (LNT). Familiarize yourself with the LNT essentials by clicking visiting last week's blog entry. This week, we’re exploring easy ways to share these important guidelines with the children in your life. Let’s get started.

  • Blog (Wednesday, February 15, 2017)
    Leave No Trace Made Easy

    If you’ve been to a Girl Scouts or Boy Scouts meeting, attended a wilderness summer camp, or participated in the Great American Backyard Campout, you may already be familiar with the principles of Leave No Trace (LNT). These valuable principles aren’t just useful in the woods, they can be applied in every environment. This week, we’re exploring Leave No Trace so our collective small steps can lead to big changes in the natural world (and in ourselves)!

  • Blog (Monday, February 6, 2017)
    Be a Sweetheart in Winston-Salem on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Monday, February 6, 2017)
    Be a Sweetheart in Columbia on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Monday, February 6, 2017)
    Be a Sweetheart in Greenville on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Monday, February 6, 2017)
    Be a Sweetheart in the High Country on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Thursday, February 2, 2017)
    Be a Sweetheart in Western NC on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Wednesday, February 1, 2017)
    Be a Sweetheart in Knoxville on February 11 and 12

    On Valentine’s Day, we all want to do something thoughtful for our sweethearts. Why not double up and help someone you don’t even know have a hot, nourishing meal? It’s so easy! This is the 14th year for Be a Sweetheart. The event was founded in 2004 when a need to fill their pantries was communicated by our food security partners. In the beginning, Mast Store matched each pound of candy purchased with our own pound of food. Then, because of the ability of our food banks and food rescue partners to stretch a dollar into more, Mast Store began donating $1 for each pound purchased. It was a natural tie-in to link Valentine’s Day, when many of us do something nice for someone we love, to supporting efforts to feed a desperate need in our communities.

  • Blog (Wednesday, January 18, 2017)
    Layering Tips for Wintry Adventures

    When it comes to winter sports like snowshoeing, hiking, skiing, and sledding, layering up is the best way to comfortably enjoy your favorite cold weather activities. Used to maximize comfort, this simple concept is easy to apply when you understand how it works.

  • Blog (Wednesday, January 4, 2017)
    24 hours in Knoxville, TN

    We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you! We’re continuing our “24 Hours In…” series in 2017.

  • Blog (Monday, December 19, 2016)
    Gift Giving Made Easy with Fun Themes

    Do you ever find yourself stumped when selecting thoughtful gifts to give your loved ones during the holiday season? This year, we’ve compiled a list of gift themes to please a variety of folks in your life. We hope this guide will help make your gift selecting (and your recipient’s receiving) a little more creative and a lot more fun.

  • Blog (Wednesday, December 14, 2016)
    Simple & Delicious Holiday Appetizer Recipes

    This past weekend, dear friends of ours invited us to a “12 Appetizers of Christmas” party. Each of the families that were invited brought an appetizer to share. Guests brought sweet and savory dishes that made for a delicious and very celebratory feast. Below, you’ll find a few simple recipes from our Mast Store family that you might want to share at your next family gathering or party with friends this holiday season.

  • Blog (Thursday, December 1, 2016)
    Choose & Cut Your Own Christmas Tree This Year

    Thinking about the many Christmas trees I’ve enjoyed throughout the years brings up a host of sweet memories: The earliest trees of my childhood included brass clip-on candle holders. We lit the candles on the tree each evening (my parents were very brave). This tradition was passed down through the generations from our Swedish ancestors. There was the year our newly acquired stray cat took the entire tree down only a half hour after it was fully decorated…

  • Blog (Monday, November 21, 2016)
    Get a Head Start on Holiday Happenings

    There’s so much to enjoy in each of our Mast Store communities this holiday season. Many of our favorite events have already begun or kick off right after Thanksgiving. Below are just a few offerings that your family may want to add to your holiday schedule. Consider trying something new this year and it just might become a holiday tradition!

  • Blog (Wednesday, November 9, 2016)
    Columbia Helps Us Share the Warmth

    As we scurry about enjoying the cool days of fall, we all know that colder temperatures are on the way, and many of us are ready to face whatever weather the coming season has to offer. Unfortunately, there are some in our communities who aren’t as prepared. The Mast General Store is partnering with Columbia Sportswear for this year's annual Share the Warmth coat, sweater and blanket collection campaign from now until November 30th.

  • Blog (Tuesday, November 8, 2016)
    Merrell Footwear Supports Food for Kids 2016 in Knoxville

    This is the eighth year that Merrell and Mast General Store are partnering with our community food agencies in support of Food for Kids. They realize how important it is to give a child a good foundation to grow, to learn, and to just be a kid. From October 26th through November 8th, Merrell Footwear will make a donation to fill a backpack with weekend food for each pair of shoes purchased.

  • Blog (Wednesday, November 2, 2016)
    Merrell Footwear Supports Food for Kids 2016 in Winston-Salem

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Monday, October 24, 2016)
    Merrell Footwear Supports Food for Kids 2016 in the High Country

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Monday, October 24, 2016)
    Merrell Footwear Supports Food for Kids 2016 in Western NC

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Monday, October 24, 2016)
    Merrell Footwear Supports Food for Kids 2016 in Greenville

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Monday, October 24, 2016)
    Merrell Footwear Supports Food for Kids 2016 in Columbia

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Monday, October 17, 2016)
    Merrell Footwear Supports Food for Kids 2016

    If you could do one thing that would improve a child’s self-esteem, help facilitate better behavior, and increase his or her learning potential, wouldn’t you do it? It’s easy. Just make sure that the child is not hungry. According to Feeding America, 1 in 6 children in the U.S. worry about when they’ll have their next meal.

  • Blog (Wednesday, October 5, 2016)
    Stanley – Loved By Generations

    Though it’s made great strides in mass appeal over the past decade, the vacuum steel bottle is not a new product. Well over 100 years ago, a Massachusetts man, William Stanley, invented this ingenious bottle. With over 100 patents to his name, Stanley was a major inventor during the golden age of electric development. Thanks to this prolific engineer, we have the pleasure of enjoying our cold drinks staying cold and our hot beverages remaining piping hot due to Stanley’s ingenious all-steel vacuum bottles.

  • Blog (Wednesday, September 14, 2016)
    24 Hours In Asheville, NC

    We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see right outside our doors. We’re excited to share a selection of our favorites with you!  

  • Blog (Thursday, September 8, 2016)
    Join Us For Friends' Day with the Blue Ridge Parkway Foundation

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Wednesday, September 7, 2016)
    Join Us For Friends' Day with Friends of the Smokies

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Tuesday, September 6, 2016)
    Join Us For Friends' Day with the Palmetto Conservation Foundation

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Monday, September 5, 2016)
    Join Us For Friends' Day with Old Salem

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Monday, September 5, 2016)
    Join Us For Friends' Day with Friends of the Reedy River

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Sunday, September 4, 2016)
    Friends' Day is September 10

    The Beatles refrain is true, “I get by with a little help from my friends.” On Saturday, September 10, the Mast Store will be hosting Friends in each of its home communities that have the awesome responsibility of taking care of resources that locals and visitors enjoy every day. At the end of the day, each of our store locations will donate 10% of the day’s sales to support our local conservation partners.

  • Blog (Wednesday, August 31, 2016)
    NPS Centennial: Fun for the Whole Family at Connemara

    My first visit to Connemara was a breezy, blue-skied, late summer day last year. This unique and beautiful National Park offers an astonishing array of activities to enjoy: The opportunity to explore the home of a Pulitzer Prize-winning author, the sweet splendor of a laze-about in open fields with a herd of milking goats, and a gentle trail to Big Glassy with stunning views of the Blue Ridge Mountains. Though I’ve enjoyed a wide variety of National Parks over the years, Connemara has easily become a favorite for its diverse offerings that every member of my family will enjoy.

  • Blog (Tuesday, August 30, 2016)
    NPS Centennial: Snowy Adventure on the Appalachian Trail

    We had entered the park under clouds and wet, frozen fog. My partner, Turbo, and I left Cosby Knob Shelter around 9:30 a.m., which not exactly an alpine start, and set off into the chilly damp. As we gained in elevation, the snow got deeper and made for slow going. Often, we would fall through the crunchy top layer and sink into deeper soft snow beneath. Then things got interesting…

  • Blog (Monday, August 29, 2016)
    NPS Centennial: Black Bear Encounters in Shenandoah

    After my husband and I retired from our careers, we lived full time in our RV for two and a half years. During that time, we traveled around the country working in different campgrounds. We worked several summers in Shenandoah National Park as campground hosts for the National Park Service.

  • Blog (Sunday, August 28, 2016)
    NPS Centennial: Discovering Desert Beauty in Zion

    The desert offers both magical and mystical beauty. When I’m still, I can see the changes in the color of the landscape, and discover nature I didn’t see at first glance. As I see these things, I hear the desert calling me.

  • Blog (Friday, August 26, 2016)
    NPS Centennial: Amazing Beauty Close to Home at Mammoth Cave

    The first field trip went on was in first grade to Tuckaleechee Caverns in Townsend, Tennessee. This trip was the first time I became fascinated by caves and bats. Once I learned about Mammoth Cave from the weekly reader during elementary school, I made a plan to someday visit there. It was interesting to me to know the largest cave system on the planet was less than 200 miles from home. Experts have explored 400 miles of Mammoth Cave, but there’s still much more to explore.  After a little research, I put the cave at the top of my to-do list.

  • Blog (Thursday, August 25, 2016)
    NPS Centennial: Island Adventures in St. John

    I honestly cannot say what would be my favorite National Park because they’re all wonderfully diverse treasures. I had the unique experience of living on the U.S. Virgin Island of St. John. Did you know that more than half of this stunning island is part of the Virgin Islands National Park?

  • Blog (Wednesday, August 24, 2016)
    NPS Centennial: Making Family Memories Out West

    I’ve long been a fan of America’s National Parks. This probably began the summer I worked in Yellowstone while I was a college student.  At 21-years-old, visiting Yellowstone was a life altering-experience.  Although I’ve visited quite a few national parks, Yellowstone has remained my favorite.

  • Blog (Monday, August 22, 2016)
    NPS Centennial: Getting a Bird's Eye View From Bodie Island Lighthouse

    In late September 2013, I visited the Outer Banks of North Carolina.  One of the highlights of the trip was a stop at Bodie Lighthouse on the Oregon Inlet in Nags Head, NC.  It had recently undergone major renovations that finished at the end of March 2013.  Luckily for me, it was now open for the public to explore the interior of the lighthouse!

  • Blog (Sunday, August 21, 2016)
    NPS Centennial: Running with the Wolves in Yellowstone

    When I was a junior in the biology department at Appalachian State University, I had the wonderful opportunity to travel cross-country throughout the United States, into Mexico and Canada, visiting many state and national parks. Our studies focused on the fauna and flora throughout the U.S. We traveled for 7 weeks.

  • Blog (Friday, August 19, 2016)
    NPS Centennial: Paddling & Birding on the Congaree River

    Growing up in Columbia, South Carolina, I’ve had this somewhat overlooked gem in my backyard my whole life.  My dad loves bird watching, so, as a child, I got to go to the Congaree National Park about four times a year for the seasonal bird counts.

  • Blog (Wednesday, August 17, 2016)
    NPS Centennial: Exploring the Great Smokies in Tennessee

    I always like to visit the Great Smoky Mountain National Park because it is the most bio-diverse park in the NPS.  With everything from huge, exposed balds and ridge lines to dark and wet coves, the Smokies have it all.  They have just over 800 miles of trails that can give you whatever you want to see while in the woods.  I have been trying to knock out every trail in the Park since I was in college, and I am up to just over 600 miles complete…and don’t want it to end!  For that reason, every trip to the Smokies is my favorite trip.

  • Blog (Tuesday, August 16, 2016)
    NPS Centennial: The Grand Canyon, an Ethereal Visit

    Zephyr-roughened and patinaed cliffs began to narrow all around.  I watched for the indications of our journey’s end, read where we were in the encyclopedic rocks in my enfeebled way.  Past the friable Tapeats Sandstone, fascinating Vishnu Schist was yards First time reactions differ.  The Grand Canyon.  One of the World’s Wonders.  Stillness pervades my whole self.

  • Blog (Monday, August 15, 2016)
    NPS Centennial: Bikecentennial '76 Memories

    I participated in the Bikecentennial ‘76.  This landmark event consisted of a series of bicycle tours on the TransAmerica Bicycle Trail across the United States in the summer of 1976 in commemoration of the bicentennial of America's Declaration of Independence. Best of all, I was able to enjoy several national parks from the comfort of my bicycle.

  • Blog (Sunday, August 14, 2016)
    NPS Centennial: Wildlife Encounters in Rocky Mountain National Park

    “Whoa, what is that?” I screamed with excitement. “It’s an elk,” my friend Cathy responded.  I had never seen such a creature.  It was amazing, and what made it even more amazing was the beautiful alpine tundra on which the elk and its counterparts were standing.  We had made it…Rocky Mountain National Park. This place was not like anything I had ever seen or experienced before.

  • Blog (Friday, August 12, 2016)
    NPS Centennial: Honeymooning in Glacier National Park

    This summer, my wife and I drove 2,210 miles to Glacier National Park in Montana for our honeymoon.  We chose Glacier because we had a friend in Bozeman, Montana that told us about her experience there. After we did some research, we decided that traveling to Glacier National Park would be out perfect honeymoon destination.

  • Blog (Wednesday, August 10, 2016)
    NPS Centennial: All Things Beautiful and Blueberry in Maine

    My husband and I recently went to Acadia National Park for our 5th wedding anniversary. It was the best trip we’ve ever taken. Spectacular views, warm sun, cool breeze, and flowers in abundance… It couldn’t have been more perfect!

  • Blog (Monday, August 8, 2016)
    NPS Centennial: Endless Exploration on the Blue Ridge Parkway

    My favorite National Park is the Blue Ridge Parkway. It’s wonderful to be able to experience it by car for as little or as long as you'd like. You can take a short drive to refresh your mind when you've got just an hour, or you could spend entire weeks driving and stopping at all the overlooks and park attractions. 

  • Blog (Sunday, August 7, 2016)
    NPS Centennial: Treasures Abound at Cape Lookout National Seashore

    Cape Lookout National Seashore includes a Visitor Center on the Mainland at Harker’s Island, North Carolina, as well as Shackleford Banks and North and South Core Banks. You can reach the Cape Lookout Lighthouse and Shackleford by ferry (from Beaufort or Harker’s Island), or if you are adventurous, by paddling out on a kayak.

  • Blog (Friday, August 5, 2016)
    NPS Centennial: American Pride at the Statue of Liberty and Ellis Island

    The first time I viewed the Statue of Liberty, I was sailing into New York harbor on my way to Montauk, NY. That was nearly three decades ago. We slipped beneath the Verrazano Bridge and there she was. I was awestruck. The next occasion was a fly over nearly a decade later, but the same feeling was evoked. However, it wasn’t until June of this year that I actually visited Lady Liberty in person. I was again awestruck.

  • Blog (Wednesday, August 3, 2016)
    NPS Centennial: Finding Peace in Shenandoah National Park

    Shenandoah National Park is a family favorite and we travel there often. My husband, Eric, and I love it so much that we got married in the park - right off Skyline Drive at Timber Hollow Outlook.  As you see in the photos, I got married in a gray wool suit. I am not very “girly” and it was late November.

  • Blog (Monday, August 1, 2016)
    NPS Centennial: Honeymoon Adventure in the Western National Parks

    For our honeymoon, my wife, Michelle, and I went on a journey westward.  We started in Colorado and looped our way through Wyoming, Montana, Idaho, and Utah visiting friends, family, and National Parks along the way. It was truly an adventure, and a magnificent start to the real adventure that is the rest of our lives.

  • Blog (Wednesday, July 27, 2016)
    Valuable Advice for Incoming College Freshmen

    Embarking on a college career is an exciting, and often daunting, venture. Few folks forget the mixed emotions we felt as we prepared for our freshman year in higher education. As the new school year edges ever closer, we’ve reached out to our Mast Store associates for their best advice for incoming college freshmen. Our contributors attended universities, as well as technical and community colleges.  From college seniors, newer college graduates, and those who've completed their education a few years ago or many decades ago, we hope you or someone you love will benefit from their words of wisdom.

  • Blog (Thursday, July 7, 2016)
    Grandma's Cures for Summer's Bumps & Bruises

    We all enjoy getting outside and taking advantage of the longer daylight hours in the summertime, but an abundance of outdoor activities often leads to the need to give our bodies a little extra TLC. Thankfully, grandma’s old timey cures have withstood the test of time. From soothing sunburns and softening “gardener’s hands” to helping heal cuts and repelling pesky mosquitoes, we offer a few of our favorite cures for summer bumps and bruises: grandma approved! And best yet, all of these cures are made in the USA.

  • Blog (Tuesday, June 14, 2016)
    The Mast Store Knife Shop Celebrates its Grand Opening at the Original Store

    This Father’s Day weekend, we’re celebrating an exciting new addition at Mast General Store. The Knife Shop is re-energizing what was once a feed/potato-grading room in the Original Store. This upcoming weekend officially marks the Knife Shop Grand Opening in Valle Crucis, with three days of events that will surely delight the dads, as well as knife enthusiasts, in your life.

  • Blog (Wednesday, May 25, 2016)
    24 Hours in Hendersonville, NC

    We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. Over the past few months, we’ve taken a stroll through Greenville, SC HERE and Waynesville, NC HERE. This week, we’re exploring Hendersonville, North Carolina. Won’t you join us?

  • Blog (Tuesday, March 22, 2016)
    Mast Store Waynesville's Fascinating Location History Revealed - Part Two

    Last week, we dug into the early years of Waynesville’s Mast Store location and the incredible life of the doctor whose home once stood there. To read about Dr. Rogers, his life and home, click HERE. This week, we’re exploring 63 North Main Street as it becomes a place of commerce.

  • Blog (Thursday, March 17, 2016)
    Mast Store Waynesville's Fascinating Location History Revealed - Part One

    Mast General Store owners, John and Faye Cooper, have been committed to selecting older, often historical buildings, for our store locations from the very beginning. The Original Store in Valle Crucis first opened its doors for business in 1883. The store served as the hub of commerce in the heart of the Valle for decades, but was temporarily closed for several years in the late 1970s. Thankfully, the Cooper’s unique vision led them to reopen the store in 1980, nearly 100 years after Mast General Store was originally built. Since that time, our company’s leadership continues to select older buildings for new store locations. Just like the Original Store, each Mast Store building has its own incredible history. Today, we uncover a Mast Store mystery that’s eluded us for 25 years… the exciting history of the Mast Store in Waynesville, North Carolina.

  • Blog (Wednesday, March 2, 2016)
    24 Hours in Waynesville, NC

    Waynesville, North Carolina is a beautiful town nestled at the foot of the Smoky Mountains along the Blue Ridge Parkway about 40 minutes south of Asheville. From the vibrant downtown area to the lush surrounding mountains, it's easy to understand why Waynesville has been a tourist destination for centuries.  Just as we did with Greenville, South Carolina in January, we're offering a small selection of our favorite spots to visit within walking distance of Mast Store at 63 North Main Street. Please come along.

  • Blog (Wednesday, February 17, 2016)
    Charlotte Observer Features Original Store

    The Charlotte Observer praised the Original Mast Store as a notable Southeast Excursion in the Living section. Here’s what they had to say:

  • Blog (Wednesday, February 3, 2016)
    Find Your Park in North Carolina

    From the Blue Ridge Parkway and Appalachian Trail in the mountains to the Cape Hatteras and Cape Lookout on the coast, the National Parks in North Carolina are varied in landscape and diverse in beauty.

  • Blog (Wednesday, January 27, 2016)
    Past and Present are Closely Linked at the Mast Store in Greenville

    Leafing through a stack of old black-and-white photographs of the building that now houses Mast Store Greenville, it’s fun to imagine what it felt like to shop at 111 North Main Street during the mid-20th century. A member of our Mast Store family fills in the blanks with her vivid memories of a beautiful and bustling store full of people and goods making the history of this lovely brick-walled building come to life. How does she know the nuances of this special place? Mary Alice Shand, a youthful 80-years-old, began her career in this very same building in 1951 at the tender age of 16.

  • Blog (Wednesday, January 20, 2016)
    24 Hours in Greenville, SC

    We at Mast General Store feel so lucky that many of our stores are located right in the middle of vibrant urban settings.  There’s so much to do and see outside the doors of our stores. We’re excited to share a small selection of our favorites with you! This year, we’re offering a series that features a day’s worth of places to enjoy within walking distance of each of our urban Mast Store locations. First up is Greenville, South Carolina. Won’t you join us?

  • Blog (Wednesday, January 6, 2016)
    Celebrating the National Park Service Centennial in 2016

    The National Park Service (NPS) turns 100 on August 25, 2016, and everyone can take part in the celebration! Over the course of this year, we’re going to explore the importance of the NPS, the folks who helped create it, how to Find Your Park in North Carolina, South Carolina, and Tennessee, as well as tips and apps that you can use to help make the most of your NPS experience. Please join us as we learn more about and experience first-hand the awesome gift that is, as NPS documentarian Ken Burns lauds it, “America’s Best Idea!”

  • Blog (Tuesday, December 22, 2015)
    Enjoying Winter Break with the Family

    Children are counting down the days until Christmas morning, but there’s another countdown happening in homes across the country. Winter break is fast approaching and that means no homework, staying up late, and sleeping in. This extra time together in the middle of the school year provides ample opportunity to turn off the television and dig into some fun family projects and activities. Here is a list of simple ideas you may want to incorporate into your holiday time together:

  • Blog (Tuesday, December 15, 2015)
    The Secret to Giving the Perfect Gift

    Last week we explored “How to Select the Perfect Host Gift." This week we offer shopping tips for all the other wonderful people in your life… from your family member, who seems to already have one of everything, to that special someone, who sometimes leaves you stumped. We’ve checked in with our Mast Store gift-giving experts to help unravel the mystery of finding the perfect gift for just about anyone on your Christmas list.

  • Blog (Wednesday, December 9, 2015)
    How to Select the Perfect Host GIft

    If you’re planning to attend a holiday party this Christmas season, you have the (sometimes daunting) task of selecting a gift your host is sure to enjoy. Here are a few suggestions that will help you choose a thoughtful gift. We also offer a variety of ideas we hope will bring a smile to your host’s face.

  • Blog (Monday, November 23, 2015)
    Mystery Dish Aids in Holiday Cooking

    This item is a source of curiosity for quite a few folks exploring our home and hearth area of the store. A Mast Store associate shares, “I’m sure to get a great reaction when I show our guests this item and ask them to guess what it is.” Is it a chip and dip tray? Is it used to bake a Bundt or angel food cake?  The answer to these questions is, “Absolutely. But, there’s more!” This handy bowl performs a myriad of functions in the kitchen and just might be the key to helping make your holiday meal preparation a whole lot easier.

  • Blog (Monday, November 16, 2015)
    Try Nanny's Sour Cream Pie This Thanksgiving

    If you’ve ever been to Mast Store Hendersonville or enjoyed reading the Fall Foliage Primer over the years, you’re probably familiar with the smiling face below. Janet retired from Mast Store a few years ago and was an invaluable part of our family for over 17 years. Her beautiful autumn photos and leaf gazing updates kept visitors to Western North Carolina abreast of the changing mountain colors in the Hendersonville area year after year.

  • Blog (Thursday, October 15, 2015)
    Woolrich, Woven True, Then & Now

    Woolrich has an incredible, storied history and has long been a favorite of Mast General Store. This heritage brand has been synonymous with quality outdoor clothing for over 185 years.  Fifty-three years before the Original Mast Store opened our doors in Valle Crucis, North Carolina, Woolrich's founder, John Rich, constructed his first woolen mill in Pennsylvania in 1830. The history that unfolded in tandem with the growth of Rich's woolen mill is an incredible story with deep American roots.

  • Blog (Thursday, September 10, 2015)
    Farm to Feet Socks

    We’re proud to introduce our new favorite All-American product! Farm To Feet takes the statement “Made in the USA” seriously. From the Merino wool sheared from US-raised sheep to the packaging that helps tell the story, it's all made right here.

  • Blog (Tuesday, September 1, 2015)
    Creating a Tasty Tailgate Party

    Think fall. Think football season. Think TAILGATE PARTY! Tailgating is among the most time-honored American sporting traditions and a delicious one at that. Folks from Mast General Store have gathered their favorite recipes to share with you. Our selection covers the perfect dishes for early to late games, appetizers, entrees, and desserts, too. Are you hungry yet? We sure are!

  • Blog (Thursday, August 13, 2015)
    Every Step a Legacy

    Over a century and a half ago, and twenty years before Mast General Store opened our doors in Western North Carolina, a storied American manufacturer was founded in Marlborough, Massachusetts. Two men contributed $150 each to the development of what has become the oldest continuously operated shoe company in the United States. This is the story of Frye boots.

  • Blog (Friday, July 31, 2015)
    Dream Green with Paddywax

    Hailing from Nashville, Tennessee, Paddywax has been crafting American-made, artisanal, and eco-friendly candles and soaps for nearly 20 years. They’ve dedicated themselves to creating something lovely for every home and their candles and soaps combine innovative scents and creative designs for every gift-giving occasion.

  • Blog (Thursday, July 30, 2015)
    Salem Baking from Winston Salem, NC to Your Door

    Coveted ingredients. Classic recipes. Crafted with care. These are the hallmarks of the Old World Moravian baking tradition, a celebration of pure and cherished flavors. Since 1930, Salem Baking Company has proudly carried on this tradition, because they believe using only the finest and essential ingredients is still the best way to convey the naturally vivid flavors in everything they bake.

  • Blog (Tuesday, July 28, 2015)
    QMT - Hand-Tuned Windchimes Made in Virginia

    QMT Windchimes originated in the Florida craft show circuit in the early 1980s. Mike Throne camped in the back of his van and traveled to craft shows selling different products, including wind chimes from a local producer. When his source for chimes dried up, Mike began to build his own handmade wind chimes, with an eye toward quality and continually improving his designs.

  • Blog (Monday, July 27, 2015)
    Burt's Bees - An American Journey from Maine to North Carolina

    In the summer of 1984, Maine artist, Roxanne Quimby, was trying to thumb a ride home. Eventually, a bright yellow Datsun pickup truck pulled over, and Roxanne instantly recognized Burt Shavitz, a local fellow whose beard was almost as well-known as his roadside honey stand. Burt and Roxanne hit it off. Before long, Roxanne was making candles with unused wax from Burt's beehives. They made $200 at their first craft fair; within a year, they'd make $20,000. It was a pretty fantastic beginning - but it was just the beginning, all the same.

  • Blog (Sunday, July 26, 2015)
    Darn Tough - Made in Vermont For Three Generations

    At the Darn Tough mill, there's a sign that says, “Nobody ever outsourced anything for quality.” The Darn Tough folks share, "When you’re really serious about something you make it yourself. Our socks aren’t produced off shore or out-sourced within the US." And that's not all we love about these socks!

  • Blog (Saturday, July 25, 2015)
    Colonel Littleton - Fine Goods from the Heart of Tennessee

    How did Colonel Littleton get started? Here’s the story from the Colonel himself: I don’t want to say by accident, but it was a little that way.

  • Blog (Friday, July 24, 2015)
    Ann Clark Cookie Cutters - Just Like Your Grandma Used

    Ann Clark started out with little more than a pig-shaped Christmas ornament and a dream. After years of painting and creating small gifts for her children to give away, she set up shop in her garage and turned a hobby into a business. Armed with a small amount of start-up cash and unbridled enthusiasm, Ann tackled her first trade show. She set up a booth at the Philadelphia Gift Show featuring six cookie cutter designs and several other hand-made crafts and came home with $3,500 in orders. Ann Clark, the person, became Ann Clark, Ltd., the company.

  • Blog (Thursday, July 23, 2015)
    Tervis - America's Favorite Tumbler

    Let’s take a little trip back in time. It’s 1946. Detroit. Engineers Frank Cotter and G. Howlett Davis hit on something big: they harness the natural insulating powers of air to create a permanently sealed, double-walled tumbler. Finally, a way to keep hot drinks hot and cold drinks cold. This outstanding innovation changed the drinkware industry forever.

  • Blog (Tuesday, July 21, 2015)
    Colonel Conk - Made in the USA for the Distinguished Gentleman

    Upon his return from the American Civil War, Colonel Ichabod Conk concocted fine grooming products for the discerning gentleman. He used and sold these items in the New Mexico barbershops he ran with his wife.

  • Blog (Tuesday, July 21, 2015)
    From the Science Lab to the Trail - Nalgene and the American Dream

    Back in 1949, a Rochester, New York chemist named Emanuel Goldberg developed the first plastic pipette holder. He, along with three workers, began the Nalge Company in a small building at 625 South Goodman Street. For years, Goldberg and his growing team developed the Nalgene line of state-of-the-art polyethylene laboratory equipment: centrifuge bottles, filter units, storage tanks. Obviously, it wasn’t the kind of stuff you toss into your backpack for a weekend in the woods. But there were rumors floating around … stories about scientists taking the smaller, more convenient bottles out of the lab and using them on hikes and excursions.

  • Blog (Monday, July 20, 2015)
    Everyone Knows It's Slinky!

    “What walks down stairs, alone or in pairs and makes a slinkity sound? A spring, a spring, a marvelous thing! Everyone knows it’s Slinky!”

  • Blog (Monday, July 20, 2015)
    Nordicware - American Kitchenware from Minneapolis, Minnesota

    An inspirational American success story, Nordic Ware was founded in 1946 by a determined wife, Dotty, and her resourceful husband Dave, newly back from the second world war. With only $500 in their pockets, a few good ideas and a desire to create a business of their own, a humble kitchenware company was launched from the basement of their home in Minneapolis, Minnesota. In the beginning, Nordic Ware’s product line started out with only a handful of items, all of which were specialty Scandinavian ethnic cookware products—the Rosette iron, Krumkake iron, Platte Panne pan, and the Ebelskiver pan. But times have changed!

  • Blog (Sunday, July 19, 2015)
    Just Jump It This Summer

    Did you know that ten minutes of jumping rope is roughly the equivalent of running an eight-minute mile? Also, jumping rope for approximately 10 to 15 minutes is enough to burn off the calories from a candy bar? That’s great exercise!

  • Blog (Saturday, July 18, 2015)
    J. R. Watkins - Hardworking Products from Minnesota

    Wash and iron; cook and clean; repeat. Such was life for many women in 1868. But times were changing. Elizabeth Blackwell opened the first Women’s Medical College. Louisa May Alcott captured the period’s ideals and values in Little Women. And, hard-working wives and mothers with tired, aching muscles found relief in a new, all-natural liniment manufactured and sold by Joseph Ray Watkins.

  • Blog (Friday, July 17, 2015)
    Sweetness Made in Savannah

    Ted Dennard is the founder, president, and head beekeeper for Savannah Bee Company. An elderly beekeeper, Roy Hightower, sparked young Ted’s journey in the magical world of bees and honey, and it’s been 35 years of it ever since.

  • Blog (Thursday, July 16, 2015)
    Smartwool - From the Colorado Rockies to You

    The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what Smartwool does with it that makes their product different. For over 20 years, they've been pushing the boundaries of Merino to create smarter, more capable products from head to toe.

  • Blog (Wednesday, July 15, 2015)
    Old Mill of Guilford Established in North Carolina in 1767

    The historic Old Mill of Guilford was founded in North Carolina on Beaver Creek (near Winston-Salem) in 1767 to grind grain for the early settlers of what is now Guilford County. Today, this fully-operational, water-powered grist mill continues to produce all-natural, stone-ground, whole grain foods, just as it has for nearly 250 years.

  • Blog (Tuesday, July 14, 2015)
    Pointer Brands - Over 100 Years of Style and Character from Bristol, Tennessee

    The legacy of Pointer Brands begins with L.C. King. At age 12, L.C. began working at for his uncle's general goods store and four years later, he joined his brother in the wholesale dry goods business. A salesman there for 25 years, L.C. decided to strike out on his own and develop a clothing line that reflected his love of the outdoors.

  • Blog (Monday, July 13, 2015)
    American Classic Tea Filling Cups for Three Generations

    Seventy years ago, Ruth Campbell Bigelow changed the way we drink tea in the United States. An avid tea connoisseur, Ruth thought tea drinkers, like herself, would enjoy a more zestfully flavored tea. Happening upon a special colonial recipe that called for tea to be blended with orange peel and spices, she decided to try to re-create what she felt sounded like a wonderful idea....

  • Blog (Sunday, July 12, 2015)
    Lodge Cast Iron Cookware Made in Tennessee for Every Generation

    Lodge Manufacturing is one of America's oldest cookware companies in continuous operation. Founded in 1896 by Joseph Lodge, it is still owned and managed by the descendants of the Lodge family. All of the company’s cast iron cookware is produced at the foundry in South Pittsburg, Tennessee. It has been which has been in operation since the company first opened.

  • Blog (Saturday, July 11, 2015)
    Manual Woodworkers Pillows from the Mountains of Western North Carolina

    Manual Woodworkers is based in the mountains of Western North Carolina and calls Hendersonville home – which is also home to one of our Mast Stores. Since its beginnings in 1932, Manual Woodworkers has proven its ability to identify trends in the gift and decorative accessories industry and has been ranked #1 in Home Decor by Gift Beat Magazine. Three generations of this family-owned company operate with a commitment to providing quality, American-made products.

  • Blog (Friday, July 10, 2015)
    Spooner Creek from Milwaukee to You

    Spooner Creek is the artwork of Michael Macone expressed in clay. He has been making pottery for over 30 years, and his work is featured in collections around the world. Michael’s mother was an artist and encouraged his gift at an early age. She taught him to oil paint in 4th grade. He always kept busy with art and sold his first paintings to neighbors and family friends.

  • Blog (Thursday, July 9, 2015)
    Cloud Star Dog Biscuits – Special Treats for Your All-American Pooch

    Cloud Star’s story is a simple one; They started out in a home kitchen more than 15 years ago with a single goal: To make a tasty treat that Samantha, a sweet shepherd mix with a picky palate and some pesky food allergies, could eat and enjoy.

  • Blog (Wednesday, July 8, 2015)
    White Mountain Puzzles – A Family Tradition Made in Vermont

    In 1978, the same year that Ben & Jerry’s Ice Cream was founded in Vermont, two entrepreneurs in New Hampshire started a small poster company that evolved into White Mountain Puzzles.

  • Blog (Tuesday, July 7, 2015)
    A Rocker That's Just Right

    If you had a chance to go back in time and listen to your grandma spin an amusing yarn about some local character while she snapped beans as she rocked on the front porch, you'd do it, right? With a Troutman Slat Rocker, you'll be well on the way to making your own treasured stories come alive again. These traditionally-crafted chairs are designed to be heirlooms, so your family folklore can be passed on from generation to generation.

  • Blog (Monday, July 6, 2015)
    Rosebud Salve – A Family Favorite Since 1892

    The original Rosebud Salve is still prepared the same way as when it hit the shelves in 1892. Like Cloverine Salve, this old-time ointment was sold door to door - the typical distribution method for remedies at the turn of the 20th century.

  • Blog (Sunday, July 5, 2015)
    Coastal Cotton – Born and Bred in South Alabama

    Born and bred in South Alabama, Coastal Cotton is dedicated to providing premium quality products inspired by a classic uninhibited style. After college, Adam Pickron went to work with his parents as a textile engineer in their clothing factory, making everything from premium jeans to military uniforms. “It was there that I learned the trade of manufacturing clothing from raw fabric to finished goods,” says Adam.

  • Blog (Saturday, July 4, 2015)
    Fiesta – American's Favorite Dinnerware

    Fiesta was introduced by The Homer Laughlin China Company with great fanfare at the Pittsburgh China & Glass Show in 1936. It was an immediate hit with the public and, by its second year of production, more than one million pieces were produced.

  • Blog (Friday, July 3, 2015)
    Classic Toys with an Eco Twist

    Green Toys, made in California since 2007, offers an awesome line of classic children’s toys constructed from recycled plastic and other environmentally-friendly materials. This helps reduce fossil fuel use and reduce greenhouse gas emissions, improving the overall health and happiness of the planet. How cool is that?

  • Blog (Thursday, July 2, 2015)
    Therm-a-Rest – Invented By Seattle Engineers

    The year was 1971. Seattle aerospace giant, Boeing, announced its largest layoff in company history, resulting in 50,000 people losing their jobs. So devastating was the impact on the local population, that a now infamous billboard near the SeaTac airport read, “Will the last person leaving Seattle, please turn out the lights?”

  • Blog (Wednesday, July 1, 2015)
    Case Brothers' Collectible Knives - the Pride of Pennsylvania

    W.R. Case & Sons Cutlery Company is an American manufacturer of premium, handcrafted knives that are passed down for generations. Based in Bradford, Pennsylvania, Case’s offerings cover a wide range of product categories, from traditional folding pocket knives and fixed blade sporting knives to limited production commemoratives and collectibles.

  • Blog (Monday, June 29, 2015)
    MusicFest 'n Sugar Grove is July 10-11

    A celebration of Appalachian music and cultural heritage, the Doc & Rosa Lee Watson MusicFest 'N Sugar Grove will take place July 10 and 11, 2015 on the grounds of the Historic Cove Creek High School in Sugar Grove, N.C.

  • Blog (Wednesday, June 17, 2015)
    Honed in Norwegian Beauty and Practicality

    When you think of Norway, blue fjords snaking among tall mountains, small fishing villages, and making first tracks in new fallen snow all come to mind. Out of this beauty, and the need to feed the family and make a living, came the tradition of Helle Knives.

  • Blog (Wednesday, June 10, 2015)
    Bear Wallow Books – Old-Fashioned Recipes for Modern Times

    University historian, J.S. Collister, found that her research repeatedly turned up recipes, which had been transported over land and sea, by caravan, clipper ship and covered wagon, over thousands of miles and nearly as many years. She discovered that sharing recipes was a long-treasured tradition, enjoyed by many cultures and many generations.

  • Blog (Thursday, May 14, 2015)
    Grand-Opening Celebration at Mast General Store in Winston Salem May 15 - 17

    Join us for a humdinger of a Grand-Opening celebration at our newest "old" location in Winston-Salem! If you were there for our ribbon-cutting on Friday, May 8th, you'll know that we're very excited to be your new neighbors at 516 North Trade Street. We have a big weekend planned at Mast Store Winston-Salem and hope you'll make time to stop by and say hello!

  • Blog (Wednesday, May 6, 2015)
    Boone, NC – Outdoor Magazine's Next "Best Town Ever"

    As the birthplace of our first Mast General Store outside of Valle Crucis, we've had a love affair with Boone, North Carolina for centuries. As the home of Appalachian State University (ASU), folks are drawn to this busy college town for more reasons than an exceptional education and exciting athletic events. The surrounding area is one of the country's best destinations for outdoor adventures. Walk across the Mile High Swinging Bridge or scale Linville Peak, the highest peak in the Blue Ridge at Grandfather Mountain. Grab your bike and head to Pisgah National Forest, featuring over 200 miles of exciting trails.

  • Blog (Thursday, April 30, 2015)
    Fulton & Roark Solid Colognes – Made in Winston Salem, NC

    We’re so excited about the upcoming opening of our newest “old” location that we want to share one of our “Mast Favorites” that’s born and bred in Winston-Salem, NC. Fulton & Roark began with a series of solid colognes designed to integrate seamlessly into everyday life. F&R crafts high-quality grooming products specifically built for the way men operate. They believe superior products should make a man’s process of getting ready less complicated and more enjoyable.

  • Blog (Wednesday, April 15, 2015)
    Klean Kanteen "Bring Your Own" for Earth Day

    With Earth Day coming up on Wednesday, April 22nd, we are thinking about changes we can make in our everyday lives that will lessen our impact on the environment. Many Mast associates carpool, bike or walk to work… Not only because it’s fun to socialize with co-workers each morning in the car or exercise while we commute, but also because it decreases our carbon footprint. But what if “creative commuting” isn’t an option?  What other small, new shifts in our daily habits can make a big difference in the long-term health of our planet? Klean Kanteen has some ideas they share with their Bring Your Own project. They are inspiring us in a big way.

  • Blog (Wednesday, April 8, 2015)
    Tilley Hats: A Friend for a Lifetime

    Alex Tilley, the founder of Tilley Hats, became frustrated when he couldn’t find a good sailing hat. He decided to oversee the making of some proper hats for himself and other Toronto sailors. He wanted the hat to float, stay on, not to shrink, last indefinitely, and look good. He didn’t realize that such a thing was considered impossible.

  • Blog (Thursday, March 12, 2015)
    Keeping Good Company with Toad&Co

    If you were to conduct a blind touch test of clothing fabrics in the Outdoor Department at Mast General Store, you may find one brand’s “hand feel” to be exceptionally soft. These super soft clothes made from nearly 100% organic cotton, with recycled polyester, and using environment-friendly dyes are the hallmark of our new line, Toad&Co.

  • Blog (Tuesday, January 20, 2015)
    Sock Monkeyin' Around

    LaVerna arrived for work in the Home and Hearth Department at the Asheville Store one morning and watched carefully as a woman casually walked through the store with two companions.

  • Blog (Tuesday, December 23, 2014)
    Accidental Christmas Traditions

    The holidays are here with all of their pomp and circumstance, parties and decorations, traditions and food. Many of the celebrations around the holidays have their roots in ancient Christian beliefs and pagan festivals. But there are some that are, well, accidental

  • Blog (Thursday, December 18, 2014)
    Good to Eat and Easy to Fix

    Well, the holidays are upon us. Everyone's calendars are full of parties, get togethers, and covered dish gatherings. The schedule for family visits is lengthy and covers most of the time between Christmas Eve and Christmas Night. With so many places to go and people to see, it's often not practical to prepare a full meal for your guests. That's where a smattering of hearty appetizers and sweet treats will help tide them over to their next stop.

  • Blog (Thursday, October 23, 2014)
    Safely Scrub-A-Dub-Dub with American Made SallyeAnder Soaps

    The SallyeAnder Soaps story started 30 years ago when the creators’ infant son couldn’t tolerate the bath products on the market. Everything the couple tried irritated his skin, and so the Minetto, NY natives decided to make their own gentle and natural soap for their son. The results were spectacular for them, as well as many other families, and the soap rapidly gained in popularity. A few years later, the couple quit their day jobs, and started SallyeAnder Soaps, selling their American-made, all-natural soaps across the globe.

  • Blog (Friday, August 22, 2014)
    Neighbors Helping Neighbors

    Waynesville resident, Carl Hughes, is not the kind of fellow who backs down from a serious challenge. As a construction supervisor for Chevron in Angola, Carl was familiar with malaria symptoms, having suffered through it eight times during his many trips abroad. But when his co-worker’s daughter died from the vicious mosquito-borne disease, he was dumbstruck. During a one-month break at home, he resolved to create an insect repellant which would stop the spread of malaria. His research and experimentation led to the creation of Whup-a-Bug.

  • Blog (Thursday, August 7, 2014)
    MoonPies and the South

    There’s a group of local gentlemen, some retired farmers, who have gathered at the potbellied stove of the Original Store every day for the thirty-plus years since the Cooper family reopened the Store. Known as “The Lunch Bunch”, these men talk about the weather, the state of this season’s crops, and to share the same lunch they’ve been enjoying together for over three decades. The essential items of their daily feast: a hunk of bologna cut off the round and a MoonPie for dessert… all washed down with an ice-cold RC Cola from the old fire-engine red Coca-Cola cooler.

  • Blog (Friday, July 25, 2014)
    Made in North Carolina - From Dirt to Shirt

    Browsing through our clothes over the past couple of years, you’ve probably run across a new label that reads “Mast Store Private Label Shirts”. With the help of the fine folks at TS Designs, we’ve been able to create a unique line that is made in North Carolina - from dirt to shirt.

  • Blog (Friday, July 18, 2014)
    A Sweet Smelling Success

    Kimberly Masters is not only a world traveler, but a woman who creatively harnesses the tantalizing scents of her journeys in one unusual package – soap!

  • Blog (Friday, July 11, 2014)
    An All-American Partnership

    Mt. Airy sock manufacturer, Nester Hosiery, and Mast General Store have led parallel lives since our companies began collaborating in the early 1990s. As family-owned, environmentally-responsible companies that go the extra mile to provide quality products for their communities and beyond, both Mast and Nester are proud of their American roots.

  • Blog (Friday, June 6, 2014)
    National Geographic Explorer and Best-selling Author Visits Boone Mast Store

    The Turchin Center for the Visual Arts, Mast General Store and Cordura are proud to host National Geographic Explorer and best-selling author Helen Thayer for a free presentation on Wednesday, May 14 in the lecture hall at the Turchin Center for the Visual Arts in Downtown Boone. The presentation, “Polar Dream,” begins at 6:30 p.m. A meet and greet reception with light refreshments will be held immediately following the presentation. 

  • Blog (Thursday, May 22, 2014)
    What Mast Means to You

    This past June, one of our new Facebook friends asked us an excellent question. We posed her question to our 25,000 “friends on the internet” and were mightily touched by their answers. This blog captures what happened. 

  • Blog (Thursday, May 15, 2014)
    Old-Fashioned Summer Games to Share with Your Children

    Do you remember those lazy, endless summer days of childhood? A whole afternoon was spent skipping rocks in the creek. You’d lie in the grass, pull a blade, and fashion a horn by pressing your thumbs tightly together. Chalk drawn hopscotch boards colored neighborhood sidewalks in green, pink, and blue.

  • Blog (Saturday, May 10, 2014)
    Mast Founders Featured in "Capital At Play" Magazine

    When a 31-year-old John Cooper first laid eyes on the Mast General Store back in 1976, he had a vision for his family’s future that involved going back into the past. “I fell in love with the store as soon as I stepped inside,” says Cooper, who had traveled from his home in Florida with a friend to scout out potential real estate. “They literally had to carry me out.”

  • Blog (Friday, May 2, 2014)
    Loggerhead Apparel Helps its Namesake

    Did you know the Loggerhead Sea Turtle is South Carolina’s state reptile? The Mast Stores in Greenville and Columbia Mast Stores carry a very special South Carolina-based line of clothing that feature this majestic creature. In addition to its superior line of clothing, the state’s own Loggerhead Apparel is dedicated to two different, yet worthy, causes. One is breathing new life back into South Carolina's textile industry. The other is the preservation and protection of the endangered Loggerhead Sea Turtle.

  • Blog (Wednesday, April 30, 2014)
    Mast General Store Places 4th in 100 North Carolina Icons List

    This summer, Our State Magazine published the definitive to-do list of 100 North Carolina Icons. Our State queried writers, readers, photographers, and Facebook friends to share “what makes North Carolina a state unlike any other.” We are thrilled that Mast General Store is ranked as the 4th icon on the list!

  • Blog (Tuesday, April 8, 2014)
    Columbia's Riverbanks Zoo and Garden Celebrates 40 "Wild" Years

    Our friends at Riverbanks have a special announcement to share! Riverbanks Zoo and Garden will release its first pictorial "coffee table" book, a partnership with the University of South Carolina Press, to mark its milestone 40th anniversary on April 25, 2014.

  • Blog (Thursday, March 27, 2014)
    "Southeast Discovery" and the Southern Way of Life

    In March of 2012, Southeast Discovery, "The Retirement and Second Home Blog", wrote an article exploring the richness of Mast General Store - our history, values, people, and the things we care about. Here's a snippet of their post. Click through at the bottom to read more.

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    Friends' Day in Columbia Salutes the Palmetto Trail

    The Palmetto Trail, a project of the Palmetto Conservation Foundation (PCF), begins in the foothills of the Blue Ridge Mountains at Wahalla and stretches across the state of South Carolina to the Low Country near Charleston. On September 9, the Mast Store in Columbia is hosting volunteers from the PCF and will donate 10% of the day’s sales to help this group’s continuing efforts to conserve South Carolina’s natural and cultural resources and to promote active outdoor recreation on the Palmetto Trail.