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YETI Coolers were born out of frustration and molded by experience. The Seiders brothers encountered a need that wasn’t being met in for their outdoor experiences and bet that it wasn’t for others, too. They were looking for a cooler that would stand up to whatever they could dish out and one that they’d use every day if it existed. The result is a product that maintains ice longer and is more durable than any other on the market. 

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