Boone Location and Mast Store Online experiencing phone issues.

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  • The phone lines for Mast Store in Boone and for the Customer Care line (866-FOR MAST) are currently down. We've contacted our service provider, and they are working on it. Please be patient. We'll update as we have changes. 


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Making the ordinary extraordinary - that's what Joules is about. Tom Joule, the founder of the company, got his start selling clothing at outdoor events. It was there that he realized the people buying his wares were "bright and colorful," but their clothing was just the opposite.

At Joules, designers draw inspiration from what's around them - incorporating hand-drawn and painted artwork with fun patterns to become one of Great Britain's best-loved lifestyle brands. They are relatively new to the United States, but we think you'll love their approach to rainy days.

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