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Mast General Store

Mast 1883

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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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mast news & events

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  • November 13, 2025 9 minute READ
    Festival of Lights in Tanglewood Park - photo courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation

    Holiday Togetherness in the Twin Cities

    The cities of Winston and Salem, North Carolina, merged in 1913. Winston, a growing tobacco and textile town, also served as Forsyth County’s seat of government. Salem had been the center of culture and commerce for the area’s large Moravian population since the 18th century.   Festival of Lights in Tanglewood Park - photo above courtesy of Visit Winston-Salem and Forsyth County Parks & Recreation ...read more

    tags-icon At Home | Local Flavor | Travel

    location-icon Winston-Salem

  • November 5, 2025 6 minute READ
    A table setting at the Winkler Bakery in Old Salem, NC

    In All Things Love

    The Unitas Fratrum, or Moravians as they are more commonly known, were the first Protestant Christians taking a stand 100 years before Martin Luther posted his 95 Theses on the door of the Catholic church. Hailing from Moravia, they were also the first Christian missionaries with outposts in several countries, including the United States in Pennsylvania (1741) and in North Carolina in 1753.  ...read more

    tags-icon Local Flavor | Recipes | Travel

    location-icon Winston-Salem

  • October 30, 2025 19 minute READ
    Holiday parades and more

    Mast 2025 Holiday Season Highlights: Your Guide to Festive Fun from Thanksgiving to New Year’s Eve

    The Holidays bring people together through shared traditions. We watch children’s faces light up with joy and wonder as they wait in line to share their wish lists with Santa Claus. We gather with our neighbors along city sidewalks for festive parades and in town squares for Christmas tree lightings. We attend services, plays, pageants, concerts, choir performances, and countless other holiday-themed events, too, all to keep the spirit of the season alive in our hearts and in our communities from year to year.  ...read more

    tags-icon Local Flavor | Travel

    location-icon All

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