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Mast General Store Ribbon Cutting Scheduled May 6, 9:15 a.m.

April  30, 2015

WINSTON-SALEM, NC - The long-awaited opening of the Mast General Store along North Trade Street in Downtown Winston-Salem is Wednesday, May 6 at 10 a.m. John Cooper, chairman of the board of Mast Store; the Honorable Allen Joines, mayor of Winston-Salem; Derwin Montgomery, city council member from East Ward; and Jason Thiel, executive director of the Downtown Winston-Salem Partnership will be among the speakers at the ribbon-cutting ceremony, which will begin at 9:15 a.m.

Located at 516 North Trade Street, the Mast Store’s “newest” location dates back to 1928, when Brown-Rogers-Dixson’s opening was preceded by much fanfare, including a multi-page insert in the Winston-Salem Journal with profiles of employees and information on the inventory you could find there. It was pretty extensive, and the store was the Twin City’s largest retailer, as well as one of the largest retail/wholesale floors in the South at the time.

“We are excited about having a presence in Winston-Salem,” said John Cooper. “The city is working hard to rejuvenate its downtown area. As the location of the first Arts Council in the United States, Winston-Salem is counting on the creative community to help move it forward. The flourishing Arts District is one step, and the next rung on the ladder is the Innovation Quarter. We feel very positive about the momentum that is building to reinvent the city as a beacon for our state.”

Mast Store’s Winston-Salem location will feature traditional fashions, rugged outdoor gear and outerwear, travel clothing, hiking and casual footwear, home décor and country gourmet foods, and barrels overflowing with 500 old-fashioned favorite candies. Zach Lail, the general manager of the store, is making sure that staff members will be ambassadors of the downtown area, in addition to being knowledgeable about the goods in the store. His staff includes four employees who moved to the city from other Mast Stores to be a part of the store.

Jeff Meadows, Mast Store’s on-site designer, has worked closely with the city and the Historic Resources Commission to restore and rehabilitate the building to its period of significance in the late 1920s. During the work, the wooden floors were rediscovered beneath layers of old carpet and other flooring. Looking at the back of some of the flooring, he discovered they were from the Carr Lumber Company and were harvested from the Pisgah Forest.

The Mast General Store traces its roots back to its Original Store in Valle Crucis, North Carolina. Built in 1883, it still features a pot-bellied stove, nickel cups of coffee (paid for on the honor system), and a working post office. Other locations in this employee-owned family of stores include the Mast Store Annex in Valle Crucis (built in 1909), Downtown Boone (built in 1913), Downtown Waynesville (built in 1935), Downtown Hendersonville (built in 1905), Downtown Asheville (built in 1945) in North Carolina; Downtown Greenville (built in 1898) and Downtown Columbia (built in 1870s) in South Carolina; and Downtown Knoxville (built in 1898) in Tennessee.

Grand opening festivities are scheduled for May 15-17 and include an opportunity to win a $500 Mast Store gift card. The store will host the Piedmont Land Conservancy on Saturday, June 6 for Land Trust Day, where Mast Store will donate a percentage of sales to support preserving our land heritage.

Winston-Salem store hours are Monday-Wednesday 10 a.m. – 6 p.m., Thursday-Saturday 10 a.m. – 8 p.m., and Sunday Noon – 6 p.m. The phone number is 336-727-2015. To find out more, visit


Media Contacts

Sheri Moretz