Winston-Salem is at a crossroads, really. Let’s remember a time when travel was via oxen cart, horseback, or on foot. A map was an important tool, and the one drawn by Joshua Fry and Peter Jefferson, Thomas Jefferson’s father, documenting the Great Wagon Road was one of the first based upon first-person surveys.
Salem, founded in 1766, was the southern terminus of the Great Wagon Road. Travel in the 1700s was arduous, but you could say that this Road was a super highway of its time. It connected Philadelphia and the Moravian settlements of Bethlehem and Nazareth in Pennsylvania to the southern outpost in Salem. People were flowing south and goods from North Carolina were headed north.
Textiles became a vital part of the economy in Salem in the late 1700s and early 1800s. The Single Sisters Choir had a successful business weaving linen and sewing leather gloves, which were needed for everyday life in Salem and the excess could be sold to other settlers. Soon, bigger mills and automated weaving looms found a home in Salem processing both wool and cotton.
In the late 1800s, tobacco warehouses and processing plants began cropping up. It was a central place for farmers to bring their crops for sale and manufacturing. These warehouses and plants grew into an empire and set Winston-Salem, as the town became known in 1913, up as a center for manufacturing and finance.
As time passes, many things change. Tobacco fell out of favor and much of the textile business has moved away, but that hasn’t squelched Winston-Salem’s will to survive and excel. With the same industriousness of the turn of the 20th century, Winston-Salem is fueling its drive toward the future with a past rooted in the arts and a determination to find a better way to do things. When innovation and arts come together, they create a synergy that is exhilarating and a city that is vibrant, alive, and welcoming.
The Mast Store in Winston-Salem is in a building that was once the largest retailer in town. Today, we hope you’ll find an experience that hearkens back to “the best place to get it.”
Add to Your Summer Reading List
There’s nothing like enjoying a good book under a shade tree with a nice breeze blowing or on a warm sandy beach with the sound of waves crashing on the shoreline. Summer reading runs the gamut from bodice rippers and murder mysteries to non-fiction accounts of our times and classics from long ago. We asked our employees to share some of their recommendations to add to your summer reading list.Read More
May is Sharing Our Shoes Month
Spring cleaning is taking place in all Mast Store communities. Windows are being scrubbed; the carpet is getting cleaned; and the closets, well, if you haven’t worn it in a while, it’s probably time to say goodbye to it. Take a good look at your shoes. If they have some miles left in them, we can make it easy for you to put some smiles on some local faces.Read More
Mast Store's Top 11 Gift Ideas for Mom
Mother’s Day is a little over a week away, so we know the stress of coming up with something special for your Mom is weighing on you. She is a hard one to find a gift for that’s just right. So, take a few cues from her – what does she like to do, where does she spend a lot of time, is there a gift you can give her to make something easier? Those are just a few of the questions you can ask to come up with the perfect gift, which Mom always taught you should be “thoughtful, useful, or heartfelt.” We think it’s best when they are all three. Here are a few ideas.Read More
The location of the Mast Store in Winston-Salem has a history going back before its opening in 1928 by the Brown-Rogers-Dixson Hardware Co. In fact, Mr. Brown, was in on the ground floor of the Twin City’s growth. His idea that hardware might be an important need to address eventually led to the opening of the city’s largest retail space.
*Photo courtesy of the Forsyth County Public Library Photograph Collection.